Tag: Minto

Company: Minto

Location: Toronto, ON

Expected salary:

Job date: Fri, 08 Aug 2025 23:07:53 GMT

Job description: Job Category: Individual ContributorJob Description:MARKETING SPECIALIST – 18-month TermNorth York, OntarioBuild your future at Minto!At Minto, our mission to build thriving communities starts with our first community – our employees. We are proud to have been named one of Canada’s Best Managed Companies, a testament to our 70-year legacy and dedication to providing an exceptional employee experience.Great employees like you are essential to our continued success. We invite you to join us as we welcome change, celebrate new ideas, and provide you with the resources, professional training, and diverse opportunities to grow your career.Your offer will include:Competitive salaryBenefits effective 1st day + 3 weeks’ vacationBenefits including unlimited physiotherapy, telemedicine, and so much moreProfessional development coursesEmployee recognition platform – Be rewarded by your colleagues for your contributions!Flexible summer hoursMany exciting career opportunitiesYour role on our team: As a key member of our team, the Marketing Specialist will focus primarily on supporting new development properties through their lease-up lifecycle. This role is responsible for executing strategic marketing initiatives that drive awareness, traffic, and leasing velocity for new residential communities.In this role, you will:Lease-Up Marketing Execution: Coordinate and implement marketing, advertising, and communication strategies tailored to new development properties, ensuring alignment with project timelines and leasing goals.Market Research and Competitive Analysis: Research target demographics, local market trends, and competitor offerings to inform positioning, pricing, and promotional strategies.Campaign and Asset Development: Collaborate with internal teams and external agencies to develop and manage marketing collateral, including brochures, signage, digital ads, and promotional materials specific to lease-up campaigns.Digital Presence and Content Management: Work with the Digital team to maintain and update property-specific web pages, landing pages, and blog content to reflect current availability, promotions, and community highlights.Social Media and Reputation Management: Support social media campaigns for new developments and monitor/respond to reviews across platforms such as Google, Facebook, and Reputation to maintain a positive brand presence.Photography, Videography, and Virtual Tours: Coordinate visual content production, including suite staging (virtual and in-person), photography, and video tours to support digital marketing efforts.Supplier and Agency Coordination: Liaise with signage vendors, creative agencies, and media partners to ensure timely delivery of marketing assets and ad placements.Internal and External Communications: Assist in crafting communications for prospective residents, leasing teams, and internal stakeholders to support leasing milestones and community launches.Budget and Invoice Management: Track marketing expenses, process invoices, and ensure alignment with project budgets.Industry Engagement: Stay informed on multifamily marketing trends and participate in relevant industry associations to bring innovative ideas to lease-up strategies.Performance Monitoring: Track campaign performance and leasing metrics to optimize marketing efforts and report on ROI.Other duties within the job’s scope, spirit, and purpose, as requested by management.We would like you to have:University Degree or College Diploma (Business, Marketing, or related field).A minimum of two to four (2-4) years of relevant work experience in the real estate new development field.Advanced working knowledge of Microsoft Office, Adobe, Photoshop, and online media (i.e. blogging, social media sites, etc.)Works well in fast-paced environmentExcellent communication skills (written, verbal skills and listening skills and presentation)Microsoft Office, Outlook (i.e. blogging, social media sites, etc.)Multitasking and projectsCreative and InnovativeManaging relationshipsDetailed focusedProven analytical, research and report writing skillsKnowledge of digital marketing trends an assetOur future is better together. Apply now and join us!Minto is an equal opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.#TAS3

Job Summary: Marketing Specialist (18-month Term)

Location: North York, Ontario
Company: Minto

Overview:
Minto seeks a Marketing Specialist to support new development properties throughout their lease-up lifecycle. This role includes executing marketing initiatives, conducting market research, developing campaigns, managing digital content, and coordinating visual content.

Key Responsibilities:

• Marketing Execution: Implement marketing strategies aligned with project timelines and leasing goals.
• Market Research: Analyze demographics and market trends to inform strategies.
• Campaign Development: Work with teams to create marketing materials for lease-up efforts.
• Digital Management: Update web and social media content to highlight property features.
• Content Coordination: Organize photography, videography, and virtual tours.
• Supplier Liaison: Coordinate with vendors and agencies for asset delivery.
• Communication Support: Assist in creating communications for prospective residents and teams.
• Budget Management: Track expenses and ensure budget compliance.
• Industry Engagement: Stay updated on market trends for innovative strategies.
• Performance Monitoring: Analyze campaign effectiveness and report on ROI.

Qualifications:

• Degree or diploma in Business, Marketing, or related field.
• 2-4 years of relevant experience in real estate development.
• Proficiency in Microsoft Office and Adobe, and knowledge of digital marketing.
• Strong communication and multitasking skills.

Benefits:

• Competitive salary, health benefits from day one, three weeks’ vacation, and employee recognition programs.

Apply to join Minto, an equal-opportunity employer dedicated to diversity and inclusion. Accommodations are available for applicants as needed.