40 hours per week

Toronto, On

As our Marketing & Customer Experience Specialist, you will report to and work closely with our

Marketing & Customer Experience Supervisor and the Growth & Analytics Project Leader. The

role supports a fast-paced team that is focused on driving acquisition, retention and

engagement in both our direct-to-home subscription and authorized retailer channels. Key areas

to drive growth and retention will be CRM channels including email, SMS, direct mail and others.

The ideal candidate is seeking an opportunity to have a real impact on a fast-growing and

exciting brand. They will be responsible to ensure that all CRM initiatives are executed on time

and in accordance with CASL regulations, best practices, business goals and established

metrics.

Job Responsibilities

Ability to think through audience segmentation, email/SMS personalization, A/B and

multivariate testing as it relates to each campaign

Collaborate with Marketing & Customer Experience Manager and Growth & Analytics

Project Lead to define channel strategy and roadmap to deliver programs that line into

the overall business objectives

Create, test, and deploy a variety of CRM campaigns with strict adherence to the

marketing calendar (including email, SMS, direct mail, etc.)

Conceptualize, scope, segment, implement, optimize cross-channel journeys and

content personalization strategy that lines into CRM program KPIs

Responsible for A/B and multivariate testing

Support direct team to ensure all marketing communications are error-free and

consistent with brand guidelines and values

Collaborate within a multidisciplinary team, across departments, internal and external

stakeholders, such as: in-house and outsourced graphic designers and printers,

copywriters, in-house and consulting animal nutritionists, in-house and consulting chefs,

IT teams, authorized retailers, other professional consultants and also with the two

founders.

Own, reach and surpass your campaign KPIs that you are accountable for by

continuously proposing ways to improve performance through data analysis,

relevant/personalized content and optimizing conversion funnels

Collaborate with the insights team to validate current objectives, track progress, and

adjust objectives as new insights are found

Report on performance with a focus on recommending appropriate action based on

campaign and journey results

Proactively define a quarterly improvement plan, execute and measure tests to improve

performance, synthesize results and present to management

Build and maintain guidelines for assigned projects and channels and proactively guide

and influence the creative team to ensure the best possible outcomes

Document procedures and build training material for others to follow

Stay current with industry trends and benchmarks

Facilitate sharing of channel learnings to Marketing teams

Experience with budget management and ensuring strong KPI metrics are achieved

against the budget

Engage external partners to most effectively contribute to the project deliverables.

Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations

Understanding of CRM compliance & best practices, list clean-up and maintaining a

clean database, prospect and subscriber segmentation, improving email deliverability,

data integrity, etc

Training shifts in retail operations and food production to learn the business as a whole

Desired Skills And Experience

Bachelor’s degree (business economics, marketing, or communication-related fields)

3+ years experience in a digital marketing role

Keen attention to detail

Strong organization and prioritization skills

Ability to take an analytical data-driven approach

Excited to work in a fast-paced environment

Analytical aptitude with a focus on making data-driven decisions

MS Office, especially Excel.

Ability to work with large datasets and summarize findings in a clear format

Strong understanding of customer segmentation, customer lifecycle stages and CASL

Great written communication skills in English (French is an asset)

Experience with email service providers (e.g. Klaviyo) and Google Analytics an asset

Experience with Shopify is an asset

Proficient knowledge of design software, such as Adobe Suite of products (Illustrator,

Photoshop) and Canva

A customer-centric mindset and strong problem-solving skills

Passion for food, nutrition and pets

WHY TOM&SAWYER?

We’ve been “Keepin’ It Real” Since 2015! Tom&Sawyer’s chefs gently cook the highest quality,

human-edible pet food available and our marketing and customer experience team members

strive to match that quality in all customer interactions with our brand every day!

What We Have To Offer

Paid Personal and Sick Days

Annual performance bonus program

Ability to participate in the Employee Equity Incentive Plan

Meal plan program for employee’s dog/cat

Employee discounts on all products

Please send your cover letter and CV to: careers@tomandsawyer.com