Company: Canadian Institute for Health Information
Location: Toronto, ON – Ottawa, ON
Expected salary: $77390 per year
Job date: Sun, 06 Oct 2024 06:10:08 GMT
Job description: Who we areWe are an organization comprised of industry thought leaders who are passionate about health data and want to make a difference in the health care field. We are an independent, not-for-profit organization and together with our partners we provide essential information on Canada’s health systems, enabling decisions that lead to healthier Canadians. As a valued member of the CIHI team, you and your work will have a pivotal role in the evolution of Canada’s health care systems.CIHI is recognized as an exceptional place to work that embraces diversity, respect, integrity, collaboration and innovation. Learn about our and the work being done to create a more inclusive and welcoming organization by focusing on how we learn, govern and practise.At CIHI, we recognize what matters to our employees. Some of the benefits of working at CIHI include
- HOOPP Pension Plan (Defined Benefits Pension)
- Retirement Planning Program
- Generous vacation days for permanent and long-term contracts
- Work-life balance
- Career Planning Program
- Learning and Professional Development Program
- Flexible benefits program from your first day on the job for permanent and long-term contracts
Why is this role important?The Program Specialist is the subject matter expert in search engine optimization (SEO). The Specialist understands the complexities of technical SEO and can use SEO reporting tools to formulate data-driven insights and advise cross-functional teams on how to continuously improve the findability of web site content. This role will maintain the search engine optimization of CIHI’s website including execution of the on-page and off-page strategy, and performance analysis of the website. This role will also aid in determining the information structure for CIHI’s digital ecosystem.What you’ll do1. Conduct comprehensive technical SEO audits and use findings to improve content organization, crawlability, and indexability.
2. Support the creation and implementation of SEO and information architecture standards; promote and maintain rules governing web site structure, site search, taxonomy, and content organization.
3. Monitor and evaluate website performance to make informed recommendations on optimizing search, navigation structures, labels, tags and content organization.
4. Provide and present recommendations about URL structure, schema markup, internal linking, robots.txt, and global navigation.
5. Perform keyword research in alignment with client objectives and business goals.
6. Write effective copy and SEO-related data, such as titles and descriptions.
7. Implement and maintain the enterprise Information Architecture strategy, which includes but is not limited to, content organization, labeling, navigation, search, taxonomy sheets, metadata, linking data and information architecture (IA) testing.
8. Prepare and present education outreach materials for stakeholders regarding policies, standards and best practices governing information architecture and SEO.
9. Stay informed on SEO best practices, and industry trends.
10. Participates and supports other relevant duties as required.What you’ll bring to the table
- University degree in Computer Science, , Business, Marketing, , Information Architecture, Human Computer Interaction, Library and Information Sciences.
- Minimum 3 – 5 years’ experience applying SEO principles, including writing SEO-rich web copy, tags, titles and page descriptions.
- Minimum 3 years’ experience supporting the content organization, labeling, navigation, search, taxonomy, and information architecture of a web site.
- Experience producing site maps, search and navigational structures, taxonomy models, and other information architecture patterns
- Fundamental knowledge of SEO principles: keyword research, on-page optimization, and technical SEO.
- Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling.
- Familiarity with HTML, CSS, JavaScript, search algorithms, and ranking methods.
- Demonstrated experience with delivering actionable customer insights and marketing effectiveness analysis.
- Excellent analytical and problem-solving skills with a strong attention to detail.
- Excellent interpersonal skills and ability to collaborate/negotiate with various technology and business stakeholders.
- Excellent verbal and written skills with the ability to communicate and present effectively to both a technical and business audience at various levels.
- Fluency in English is required, bilingualism in both official languages is an asset
- Ability to meet occasional travel requirements
To find out more about this role and other exciting opportunities visit our website at www.cihi.ca and check out our ‘Careers’ section.We thank all those who apply, however, only candidates selected for an interview will be contacted.At CIHI we are committed to fostering an inclusive, barrier-free and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs.Please note the CIHI Recruiting Team uses email to communicate with applicants. Please make sure your profile has an updated email address that is checked regularly, including the junk/spam mail folder, as we send time sensitive emails (i.e. testing and interview bookings).
CIHI is an organization of industry thought leaders passionate about health data in Canada. They provide essential health system information, aiming to improve Canadians’ health. The organization values diversity, respect, and innovation, offering benefits such as pension plans, career planning, and professional development programs for employees. The role of Program Specialist in SEO is crucial in optimizing the findability of CIHI’s website through technical audits, SEO standards, and monitoring website performance. The position requires a university degree and experience in SEO principles, site organization, and using SEO tools. The ideal candidate should have strong analytical skills, communication abilities, and knowledge of SEO best practices. CIHI is dedicated to inclusivity and accessibility, providing accommodations for all candidates during the recruitment process.
