Company: PetSmart
Location: Burlington, ON
Expected salary:
Job date: Sun, 09 Feb 2025 08:12:27 GMT
Job description: About the Team:PetSmart’s Canada Home Office (CHO) is home to approximately 50+ associates who work in departments such as Merchandising, Marketing, Demand Planning, Pricing, Space Planning, Digital/e-Commerce, Human Resources, Legal, IT and more. The small but mighty team at the CHO supports the operations of 160+ PetSmart stores in Canada and works closely with counterparts at PetSmart’s global corporate headquarters located in Phoenix, Arizona. We also share the Canada Home Office with our colleagues at PetSmart Charities of Canada—an independent, registered charity. PetSmart Charities of Canada is committed to making the world a better place for pets and all who love them by connecting pets with loving homes through adoption, improving access to veterinary care and supporting families in times of crisis with access to pet food, shelter, and emergency relief. About the Location:This position is considered to be Fully Onsite; work is to be done onsite at the Canada Home Office, in Burlington, Ontario, with occasional remote work flexibility. About the Job:The Sr. Director, Marketing is responsible for leading a team of retail marketing professionals that develop and implement strategic marketing campaigns and promotions to enhance the PetSmart brand and grow Omni-channel sales and profits through fantastic customer experiences. This role will blend (National, Private and Vendor) brand strategy, marketing content development, media strategy and program leadership. The ideal candidate will have a strategic retail marketing background, with experience delivering successful in-store (experiential and promotional), paid media (acquisition and retention), and CRM (eCom and in-store) initiatives for retail brands.ESSENTIAL RESPONSBILITIES:
- Plan, implement and manage marketing strategy to drive the growth goals based on customer need and business priorities.
- Develop and implement campaigns and initiatives to improve the customer experience, differentiate PetSmart under the Anything For Pets brand platform.
- Develop unique omni-channel, consumer insight-led marketing programs that delight pet parents and deliver value for internal & external stakeholders.
- Create relevant stories for pet parents that deliver solutions for the unique needs of their pets where/when they are receptive to great content.
- Collaborate internally with Merchants, Proprietary Brands, and Services team to create integrated programs for pet parents.
- Lead planning for the Canada marketing function.
- Partner closely with US marketing teams and leaders for alignment customer approach, influence changes as needed.
- Build and manage marketing budget and spend, including detailed recommendations, recaps, opportunities for the future and precise spending tracking.
- Support vendor/Joint Business Planning marketing team.
SUPERVISORY RESPONSIBILITIES:
- This role has 3 direct reports and a total team size of approximately 8, but also provides leadership across the Canada Home Office. The Sr. Director, Marketing is expected to partner across the enterprise to ensure alignment on marketing strategy.
EDUCATION AND EXPERIENCE:
- Bachelor’s degree in Business, Marketing, or related field from a four-year university.
- 10+ year of retail marketing leadership.
SKILLS:
- Ability to flow seamlessly from strategy to execution, creating vision while also commanding a deep understanding of tactical day-to-day to ensure excellent in market execution on time, on budget and meeting our retail KPIs.
- Proven leadership ability with the ability to develop talent for future.
- Strategic and rational decision-making to support business and enterprise objectives. Proven change agility and ability to lead through changing business priorities.
- Experience deriving insights from analytics and developing new reporting and analytics to evaluate business performance.
- Effective collaboration and relationship-building abilities with both internal and external stakeholders.
- Ability to deeply understand and improve processes to drive efficiency while maintaining high-quality output.
- Effective communicator, both written, verbal and through presentations. Articulates concepts in a clear, structured and succinct manner, adjusted for the audience
- Extremely accountable to driving the right outcome through influencing others.
- Results-driven with bias for action and commitment to excellence.
- Proficiency in advanced PC applications, including Excel, Word, and PowerPoint.
About the Culture:At PetSmart, we work hard to create a culture where and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.Our Canada Home Office offers outstanding amenities in a fun and rewarding workplace including:
- Bring your pup to work! We have lots of dogs that come each day as well as fish and aquatic pets that live at our office
- On-site Dog Park
- Café serving fresh lunch options
- In-building day care facility option
- Volunteer events with PetSmart Charities of Canada
- We have an active social committee that hosts fun-filled events including contests, bake-offs, off-site events, and volunteer efforts, and they are always trying to out-do the previous event! See what life is like at the Canada Home Office here:
- Learn more about #LifeAtPetSmart here:
- Check out Associate stories and share in some celebrations at PetSmart:
- Explore PetSmart Benefits here:
PetSmart provides an equal opportunity for all associates and job applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.
