Associate Director, Programmatic Toronto, Ontario – GroupM – Toronto, ON

Company: GroupM

Location: Toronto, ON

Expected salary:

Job date: Fri, 02 May 2025 22:40:00 GMT

Job description: DescriptionPosition at GroupM NexusAssociate Director, ProgrammaticAs Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our clients overall marketing objectives.About the Role:You will be responsible for overseeing the overall health and success of their respective account or accounts. Within this role you’ll be responsible for the ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. The primary responsibilities of the role include the management of the programmatic team and engaging with respective digital agency counterparts, clients, and external partners. You will also be expected to be the team’s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory, and audience strategy. Typically, you will be responsible for overseeing the day-to-day workload, training and career development of between 3-8 reports.Your Impact:

  • Collaborate with planning teams to develop a programmatic strategy that ensures the clients marketing objectives are met with appropriate programmatic tactics
  • Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed
  • Act as the team’s central point of trading expertise and escalation to address problems as they arise for the account
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time
  • Hold members of the team accountable to flawless execution of campaign implementation and develop the QA processes that allow them to do so
  • Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations, and analytics
  • Develop relationships with platform, inventory, and data providers to maximize their value specific to account needs
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
  • Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
  • Ongoing training and support of the career growth of direct reports
  • Keep Senior Leadership informed of the overall status of the trading team to ensure any challenges are appropriately resolved and/or escalated
  • Develop best practices that improve the quality or efficiency of work within an account or broader agency programmatic team
  • Develop POVs, Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams
  • Support the Programmatic Agency lead as needed for larger presentations, projects, or pitches

Your Qualifications:

  • 5+ Years of relevant career experience, with 3+ years’ experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred.
  • Fluent in French and English.
  • DV360 and Prisma experience strongly preferred.
  • Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles supporting a direct response or ecommerce brand may also be considered for high qualified candidates.
  • Past management experience is required
  • Familiarity with key programmatic and digital platforms
  • Understanding and familiarity of key industry concepts and trends
  • Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.)
  • Experience with other database, visualization tools or coding languages is a plus
  • Excellent verbal and written skills
  • Exceptional organizational skills and detail-oriented mindset
  • Strong presentation skills and comfort presenting to senior stakeholders
  • Strong analytical abilities and quantitative skills
  • Ability to prioritize tasks effectively
  • Natural curiosity and desire to continuously learn

Position Summary: Associate Director, Programmatic at GroupM Nexus

Overview:
The Associate Director, Programmatic is responsible for the health and success of assigned accounts, overseeing programmatic media strategies and their execution. This role is essential to digital activation and requires close collaboration with agency teams to ensure client marketing objectives are met.

Key Responsibilities:

  • Manage programmatic campaigns and ensure they meet client KPIs.
  • Act as a trading expert, addressing issues and optimizing campaign execution.
  • Collaborate with planning teams to develop effective strategies.
  • Create and implement workflow processes for timely and accurate deliverables.
  • Maintain strong relationships with digital account teams and external partners.
  • Regularly update stakeholders on campaign performance and conduct analyses to identify improvement areas.
  • Provide ongoing training and support for team members’ career growth.
  • Develop best practices and share knowledge to enhance overall programmatic education.

Qualifications:

  • 5+ years of experience, including 3+ years in programmatic trading.
  • Fluent in French and English; DV360 and Prisma experience preferred.
  • Familiar with programmatic platforms and key industry trends.
  • Strong analytical skills, advanced Excel proficiency, and excellent communication abilities.
  • Management experience and a detail-oriented mindset.

This role emphasizes leadership, strategic planning, and continuous improvement within programmatic trading teams.

Associate Programmatic Manager Toronto, Ontario – GroupM – Toronto, ON

Company: GroupM

Location: Toronto, ON

Expected salary:

Job date: Fri, 02 May 2025 03:21:12 GMT

Job description: DescriptionPosition at GroupM NexusPosition OverviewThe Associate Programmatic Manager will be responsible in supporting the day-to-day campaign activity for all clients within their assigned agency teams. You will work within multiple interfaces including Salesforce and Radia to manage campaigns. You are a strong team player where you will support the Trading Strategy team with plan adjustments, campaign set up and optimisations. You are able to work across multiple DSPs and understand their nuances and capabilities. You are a curious and active learner with a strong sense of ownership and accountability for the work that you produce for the teams.Everyone has a voice at Xaxis, and we are open to new ways of thinking, especially those that will contribute to the overall success of Xaxis. Opinions and ideas are always welcome, in fact they are encouraged! We believe in the power of data to inform how digital media is consumed transforming the way You must believe as well.Duties

  • Supports the Programmatic Managers on all campaigns related to the management of programmatic campaigns including:
  • Accurately inputs and maintains campaign data in internal systems using tools such as Salesforce and Radia and Datorama
  • Proactive internal communication between different business units including Programmatic Managers Ad Ops and Analysts.
  • Supports Programmatic Managers team with campaign set up, pacing and optimization
  • Mentors other Programmatic Coordinators
  • Supports with creating process documentation for Programmatic Coordinators
  • Inspires and motivates team, fostering collaboration

Responsibilities

  • Supports the Programmatic Managers teams with timely campaign launches, communicating clearly with all teams.
  • Input and setup approved campaigns into the internal platform and sync to systems like Salesforce.
  • Liaise with vendors and agencies in preparation for campaign launches.
  • Auditing and reviewing digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements
  • Assists with campaign reporting inputs for post campaign reports and QBRs
  • Assists with campaign set ups across all DSP’s (DV360, Xandr, Amazon, TTD)
  • Assists with campaign pacing, shifts and optimization
  • Assists with plan updates and adjustments
  • Checks and ensures that live campaigns are delivering after launch.
  • Ensuring monthly campaign actualizations are completed at the expected date.
  • Updates pacing and performance in campaign tracker for internal team
  • Identifies areas of opportunity within internal process

Required Skills

  • Post-secondary education, preferably in a Media, Marketing or Advertising related program
  • 1-2 years experience in Programmatic Coordinator role
  • 100% Certified on relevant DSP’s (DV360, Xandr, Amazon, TTD and/or Verizon)
  • Understanding of KPIs and media metrics
  • Good understanding of the Programmatic Space
  • Well-organized and strong attention to detail
  • Excellent time management skills
  • Proficient user of Microsoft tools such as PowerPoint, Excel, Word
  • Strong analytical and critical thinking skills – ability to problem solve
  • High energy and teamwork mentality are a must
  • Excellent interpersonal and communication skills

Job Summary: Associate Programmatic Manager at GroupM Nexus

Overview:
The Associate Programmatic Manager will support daily campaign activities for clients in assigned agency teams, utilizing tools such as Salesforce and Radia. This role involves assisting the Trading Strategy team with campaign setup, adjustments, and optimizations across multiple Demand-Side Platforms (DSPs).

Key Responsibilities:

  • Support Programmatic Managers with campaign management, ensuring timely launches and clear communication among teams.
  • Input and maintain campaign data accurately in internal systems.
  • Collaborate with vendors and agencies for campaign preparations.
  • Review and audit digital creative tags for accuracy.
  • Assist in analyzing campaign performance and reporting.
  • Mentor Programmatic Coordinators and foster team collaboration.

Required Skills:

  • Post-secondary education in Media, Marketing, or Advertising.
  • 1-2 years of experience in a Programmatic Coordinator role with certification on relevant DSPs (e.g., DV360, Xandr).
  • Strong understanding of KPIs and media metrics, organization, and attention to detail.
  • Excellent time management, analytical thinking, and communication skills.

Culture:
The company values diverse perspectives and encourages new ideas to drive success in the programmatic advertising space.

Programmatic Specialist – Adecco – Toronto, ON

Company: Adecco

Location: Toronto, ON

Expected salary:

Job date: Wed, 09 Apr 2025 00:20:34 GMT

Job description: Programmatic Specialist job opening in Toronto, ONAdecco is currently hiring for a temporary Programmatic Specialist job opening in Toronto, ON to work full-time hours; this is presently a hybrid work arrangement of 3 days in office, 2 remote. In this role, you would be working with the busy account managers with the execution, optimization and management of online media campaigns for their clients – please note this is within an agency setting. If you have a digital marketing background and just 1 year + of related experience, please read on and apply today!Some of the responsibilities of the Programmatic Specialist job opening in Toronto, ON include but are not limited to:· Executes on large media campaigns and programs for various clients; exchange based performance media, audience based buying, remarketing campaigns etc
· Manage the execution and optimization of the campaigns
· Trafficking campaign tags into programmatic platforms
· Run the QA process for the campaign ensuring accurate implementation and pacing
· Develop performance reports that will be presented to the clients; participate in those presentations as requested
· Create monthly audit report internally; helping to actualize bill/payment systems
· Performs other duties and participates in special projects as required.Some of the requirements of the Programmatic Specialist job opening in Toronto, ON include but are not limited to:· A minimum of 1 year digital marketing experience combined with hands on experience with Google or DV360
· Strong technical and computer skills including MS Office
· Confidence in traditional and interactive media planning elements
· Excellent interpersonal and communication skills, both written and verbal
· Possesses superior organizational skills; able to effectively manage multiple tasks, meet tight deadlines consistently and prioritize any new tasks as required
· Proactive and able to solve problems effectively and rapidly using excellent research and analytical skills.
· Well-honed project management and planning skills.
· Displays a willingness to cooperate and work as part of a team, assisting others when required.Don’t miss out on this Programmatic Specialist job opening in Toronto, ON. Our client offers a dynamic team setting, creative approach, new open concept and modern office space, competitive wage in the advertising/media world and opportunity. They are motivated to have someone join the team quickly for this 6 month temporary contract and offers a strong potential of extension or more down the road so please do not hesitate.While we appreciate all applications, please note that only those qualified will be contacted.

Adecco is hiring for a Programmatic Specialist job in Toronto, ON, offering a hybrid work arrangement of 3 days in the office and 2 remote. The role involves working with account managers on online media campaigns within an agency setting. Requirements include at least 1 year of digital marketing experience, proficiency with Google or DV360, strong technical skills, and excellent communication and organizational abilities. The position offers competitive pay, a dynamic team environment, and potential for extension. Only qualified candidates will be contacted.

KINESSO – Senior Campaign Manager, Social & Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Wed, 02 Apr 2025 02:03:43 GMT

Job description: Position SummaryThe overarching role responsibilities associated with the Senior Campaign Manager, Social & Programmatic is to champion all assigned account(s) from a performance lens, ensure there is strong account hygiene practices in place across multiple platform partners, while demonstrating executional excellence and rigor. Their goal is to provide best in class expertise and recommendations that drive performance.Key ResponsibilitiesPaid Social Key Responsibilities:

  • Partner with the Associate Director to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations.
  • Develop best in class deliverables/reporting to clients, from available technology platforms and services.
  • Be an expert in paid social capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their full-funnel media strategy.
  • Manage and oversee campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to successfully manage Top- and Mid-Funnel campaigns directly linked to Bottom-Funnel success.
  • Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Educate agency teams and clients on best practices and campaign objective requirements.
  • Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with the client, planning teams, and specialty business units (SBUs).
  • Partner with Associate Director to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required. Support with maintaining respectful and mutually beneficial relationships with partners.
  • Ensure invoice clearing and budget management.
  • Driving the execution of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Programmatic Key Responsibilities:

  • Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
  • Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
  • Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
  • Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
  • Generate DSP conversion and remarketing pixels.
  • Generate campaign performance, delivery and site level reports from DSPs.
  • Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
  • Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates so they match the data in the DSP).
  • Implement and troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.). – AND – DSP pixels within tag manager.
  • Escalate larger issues to senior operations lead(s) in a timely manner, while acting as the first point of escalation on campaign or platform issues (pacing/performance).
  • Build/set up campaign reports within reporting dashboard and draw meaningful insights that correlate to industry benchmarks and brand KPIs.
  • Support the utilization of data management platforms (e.g. Audience Segmentation strategy)
  • Recommend testing alternative platforms or media partners for specific campaign KPIs.
  • Document product feedback sheets when shifting campaigns to new platforms.
  • Train new team members (e.g. Coordinator and Associate) on platforms and processes.
  • Proactively present strategic brand solutions to client teams.

Desired Skills & Experience

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Mid – Intermediate level of experience in paid social & programmatic campaigns, digital display, search, trafficking, ad operations or site analytics optimization.
  • Proven in-depth knowledge of the digital media industry.
  • Full understanding of the roles of various digital channels and full-funnel campaigns.
  • Proficient in social and display platforms: Meta (Facebook/ Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat, DoubleClick, Google Analytics, Google Ad Sense etc.
  • Basic understanding of tagging for analytics, social pixel implementation and troubleshooting best practices (CAPI integration experience would leverage application).
  • Understanding trafficking workflows, online media metrics and how to generate strong media analysis.
  • Experience optimizing campaigns for performance outcomes and KPIs.
  • Understanding trafficking workflows, online media metrics and how to generate strong media analysis.
  • Previous experience working within an advertising agency or with a media partner.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Passion for testing, data, emerging media, and measurement.
  • Professional learning agility, with a passion for continuous development.
  • Client-facing and service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint), to present, clean and organize data visualizations for reporting and presentations.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

The Senior Campaign Manager, Social & Programmatic is responsible for overseeing performance, account hygiene, and execution on multiple platform partners. They work closely with the Associate Director to provide insights, develop deliverables, manage campaign set up and execution, and analyze performance. In addition to managing paid social and programmatic campaigns, they must ensure effective set up in various Demand Side Platforms, implement brand safety measures, troubleshoot tagging issues, and generate reports. Desired skills include experience in digital media, proficiency in social and display platforms, ability to optimize campaigns, and strong communication skills. KINESSO, the technology-driven performance marketing agency, offers generous paid time off, a flexible work model, personal development opportunities, and inclusion in a global network of agencies. They are committed to providing equal employment opportunities to all employees and applicants.

Digital Media Manager, Paid Social & Programmatic – Entain – Toronto, ON

Company: Entain

Location: Toronto, ON

Expected salary:

Job date: Fri, 21 Mar 2025 23:18:17 GMT

Job description: Company DescriptionWe’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.Job DescriptionPosition Overview:As Digital Media Manager, Paid Social & Programmatic, you will play a critical role in executing and optimizing performance marketing strategies across Paid Social, Programmatic, and Native advertising channels. Reporting to the Head of Digital Media and Planning, you will be responsible for hands-on campaign execution, performance analysis, and continuous optimization to drive growth, efficiency, and innovation in our media investments.This is an individual contributor role where you will work closely with brand teams, compliance, legal, BI, and CRM to maximize acquisition, retention, and engagement across multiple markets.This role is ideal for a specialist with deep expertise in paid media, ad platforms, and performance-driven marketing who thrives in a fast-paced, data-driven environment.Key Responsibilities:Media Strategy & ExecutionOwn the execution and optimization of Paid Social, Programmatic, and Native advertising campaigns.Develop and implement annual strategic frameworks for Meta, Snapchat, TikTok, DV360, Xandr, The Trade Desk, Quantcast, Yahoo, Outbrain, Taboola, and Microsoft Live.Manage budget pacing, media spend allocation, and performance forecasting to maximize ROAS, CPA, and customer acquisition KPIs.Work cross-functionally with Brand, Compliance, CRM, and BI teams to align media strategies with business objectives.Drive innovation by identifying new ad platforms, technologies, and best practices that enhance campaign performance.Campaign Optimization & Data-Driven InsightsExecute in-platform campaign optimizations, ensuring ads are continuously refined for audience targeting, creative performance, and bidding efficiency.Ensure all campaigns are properly tracked, working closely with MarTech and BI teams to implement cookieless tracking, SKAdNetwork integrations, and multi-touch attribution models.Leverage A/B testing and dynamic creative optimization (DCO) to enhance ad personalization and engagement.Analyze campaign data to identify trends, uncover insights, and inform future strategy.Stakeholder & Partner CollaborationWork closely with external ad platform partners (Google, Meta, Quantcast, Snapchat, etc.) to test new features, gain priority insights, and drive best-in-class performance.Collaborate with affiliate and influencer marketing teams to explore paid partnership opportunities that complement direct media buying efforts.Align with the CRM team to develop re-engagement and retention strategies that leverage paid media.Present media performance updates and recommendations to internal stakeholders, including P&L owners and senior leadership.Compliance & Industry Best PracticesEnsure all advertising meets regulatory and compliance standards across different jurisdictions, adapting media strategies where necessary.Stay ahead of privacy-first marketing solutions, including 1st-party data strategies, contextual targeting, and evolving ad regulations.Continuously research and implement AI-driven bidding strategies and automation solutions to enhance efficiency.Performance Reporting & OptimizationDeliver weekly, monthly, and quarterly media reports, providing insights into budget pacing, channel performance, and media mix effectiveness.Work closely with BI teams to optimize multi-touch attribution models, media mix modelling (MMM), and incrementality testing.Identify opportunities to refine media spend allocation and maximize marketing ROI.Specialist skills and experienceDesired Attributes:Strategic & Analytical Thinking – Ability to develop data-driven media strategies.Execution-Oriented – Hands-on approach to managing and optimizing campaigns in-platform.Adaptability & Innovation – Thrives in a fast-changing digital landscape.Results-Focused – Continuously drives performance improvements based on key KPIs.Strong Collaborator – Works effectively with cross-functional teams and external partners.Compliance-Minded – Ensures all campaigns adhere to iGaming regulations.QualificationsQualifications:4+ years of hands-on experience in digital media buying, campaign execution, and performance optimization, preferably within sports betting, casino, or gaming.Expertise in running and optimizing Paid Social, Programmatic, and Native advertising campaigns.In-depth knowledge of Google DV360, CM360, Meta Ads, Snapchat Ads, TikTok Ads, Outbrain, Taboola, and other DSPs.Experience with tracking solutions (Google Analytics, Appsflyer, Adjust, SKAdNetwork) and attribution models.Strong analytical skills—able to interpret complex data sets and present actionable insights.Proficiency in A/B testing, dynamic creative optimization, and bid automation.
Familiarity with iGaming compliance and advertising regulations across multiple markets.Excellent stakeholder management and cross-functional collaboration experience.High-level proficiency in Excel, PowerPoint, and data visualization tools.Additional InformationDiversity and equal opportunities:As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.Our diverse internal networks provide the support for you to express your views and make a positive difference.At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Entain is a global company with over 30 brands and 29,000 employees focused on betting, gaming, and interactive entertainment. They are looking for a Digital Media Manager, Paid Social & Programmatic to optimize performance marketing strategies across various advertising channels. The ideal candidate will have experience in digital media buying, campaign execution, and optimization, with expertise in platforms such as Google DV360, Meta Ads, and Snapchat Ads. The role requires strong analytical skills, familiarity with iGaming compliance, and the ability to collaborate with cross-functional teams. Entain promotes diversity and equality in the workplace and values individual differences.

KINESSO – Campaign Manager, Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Fri, 07 Mar 2025 02:27:01 GMT

Job description: Position SummaryYou will be responsible for taking our programmatic media programs to the next level for some of Canada’s top clients. Responsibilities include overseeing the team’s day-to-day technical and operational support with key focus on ensuring successful campaign launch, pacing, and delivery. You will also participate and provide optimization and strategy recommendations as well as carry out modifications to increase overall digital media performance.This pivotal role touches on all points of the digital planning process, platform execution, and customer service. We need someone who is agile, solution focused, and dedicated to supporting your immediate team as well as overall campaign objectives.Responsibilities:Campaign set up, delivery and implementation:

  • Support execution of digital media campaigns in various DSPs including Google Display and Video 360 (DBM), The Trade Desk, Adobe Ad Cloud and other demand side platforms for campaign set up, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation
  • Work in conjunction with the Digital Planners to provide strategic recommendations and strategies on a campaign to campaign basis
  • Troubleshoot campaign delivery and pacing issues, address issues immediately such as disapproved creative, delivery discrepancies, tracking and reporting issues
  • Work with the team to ensure that all campaign documentation is organized as per our specific process
  • Assist the Ad Ops team in terms of tag audit, generation and implementation on client sites
  • Provide strategic support in the utilization of our own and our customers’ Data Management Platforms (DMPs)

Performance monitoring, reporting and optimization:

  • Day to day support for monitoring and optimization of campaigns in demand side platforms and other media buying environments
  • Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders
  • Monitor in market performance and provide timely recommendations for improving campaign performance
  • Use Data modeling tools and strategies to assess overall data performance and composition to aid campaign performance
  • Work in collaboration with the Digital Media team and client on overall strategy, planning and innovation
  • Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns
  • Communication and relationship building
  • Actively participate and provide thought leadership during campaign briefings and other related digital media presentations
  • Act as the programmatic expert for strategy, execution, innovation, and trainings for both digital and traditional teams
  • Ensure knowledge sharing both internally to our teams and externally to clients as required

Qualifications:

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Mid to intermediate experience in demand-side platforms or relevant experience in display, search, trafficking, ad operations, or site analytics optimization
  • You have experience within Google Display and Video 360 (DBM), Campaign Manager, AdWords, and other DSP’s and media buying platforms preferred
  • You understand Data Management Platforms, including used cases and benefits
  • You interest and aptitude for analysis / analytics
  • You’re passionate about working with RTB in the Canadian space (data, inventory)
  • You have proficiency in Power Point, Excel, and other analytics software
  • You have a understanding of pixels/tagging for digital campaigns
  • You’re an extra candidate if you have experience in traditional advertising, CRM, direct marketing, and lead generation
  • You have fundamental knowledge of online media metrics and analysis
  • You’ve got a customer service mentality
  • You have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

The Position Summary outlines the responsibilities of a Programmatic Media Specialist, who will be responsible for overseeing the day-to-day technical and operational support of programmatic media programs for clients in Canada. The role involves campaign set up, delivery, and implementation, performance monitoring, reporting, and optimization, as well as communication and relationship building with clients. Qualifications include experience in demand-side platforms, knowledge of digital media platforms, data management platforms, and analytics. The role offers generous paid time off, a flexible hybrid work model, personal development opportunities, and the chance to be part of a global agency network. KINESSO is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants.

Associate Programmatic Manager Toronto, Ontario – GroupM – Toronto, ON

Company: GroupM

Location: Toronto, ON

Expected salary:

Job date: Wed, 05 Mar 2025 06:02:34 GMT

Job description: DescriptionPosition at GroupM NexusAssociate Programmatic ManagerPosition OverviewThe Associate Programmatic Manager will be responsible in supporting the day-to-day campaign activity for all clients within their assigned agency teams. You will work within multiple interfaces including Salesforce and Radia to manage campaigns. You are a strong team player where you will support the Trading Strategy team with plan adjustments, campaign set up and optimizations. You are able to work across multiple DSPs and understand their nuances and capabilities. You are a curious and active learner with a strong sense of ownership and accountability for the work that you produce for the teams.Duties

  • Supports the Programmatic Managers on all campaigns related to the management of programmatic campaigns including:
  • Accurately inputs and maintains campaign data in internal systems using tools such as Salesforce and Radia and Datorama
  • Proactive internal communication between different business units including Programmatic Managers Ad Ops and Analysts.
  • Supports Programmatic Managers team with campaign set up, pacing and optimization
  • Mentors other Programmatic Coordinators
  • Supports with creating process documentation for Programmatic Coordinators
  • Inspires and motivates team, fostering collaboration

Responsibilities

  • Supports the Programmatic Managers teams with timely campaign launches, communicating clearly with all teams.
  • Input and setup approved campaigns into the internal platform and sync to systems like Salesforce.
  • Liaise with vendors and agencies in preparation for campaign launches.
  • Auditing and reviewing digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements
  • Assists with campaign reporting inputs for post campaign reports and QBRs
  • Assists with campaign set ups across all DSP’s (DV360, Xandr, Amazon, TTD)
  • Assists with campaign pacing, shifts and optimization
  • Assists with plan updates and adjustments
  • Checks and ensures that live campaigns are delivering after launch.
  • Ensuring monthly campaign actualizations are completed at the expected date.
  • Updates pacing and performance in campaign tracker for internal team
  • Identifies areas of opportunity within internal process

Required Skills

  • Post-secondary education, preferably in a Media, Marketing or Advertising related program
  • 1+ years experience in Programmatic Coordinator role
  • 100% Certified on relevant DSP’s (DV360, Xandr, Amazon, TTD and/or Verizon)
  • Understanding of KPIs and media metrics
  • Good understanding of the Programmatic Space
  • Well-organized and strong attention to detail
  • Excellent time management skills
  • Proficient user of Microsoft tools such as PowerPoint, Excel, Word
  • Strong analytical and critical thinking skills – ability to problem solve
  • High energy and teamwork mentality are a must
  • Excellent interpersonal and communication skills

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

GroupM Nexus is hiring an Associate Programmatic Manager who will support the day-to-day campaign activity for clients in assigned agency teams. This role involves working with various interfaces, managing campaigns, supporting the Trading Strategy team, and working across multiple DSPs. Responsibilities include inputting campaign data, communicating with internal teams, supporting campaign set up and optimization, mentoring other team members, and creating process documentation. Required skills include a relevant education, 1+ years of experience in a similar role, certification on relevant DSPs, understanding of KPIs and media metrics, organization, attention to detail, time management, proficiency in Microsoft tools, analytical skills and problem-solving abilities, high energy, teamwork mentality, and excellent interpersonal and communication skills. GroupM values diversity and inclusivity and encourages individuals from various backgrounds to apply for this position.

Associate Director, Programmatic Toronto, Ontario – GroupM – Toronto, ON

Company: GroupM

Location: Toronto, ON

Expected salary:

Job date: Fri, 28 Feb 2025 23:01:02 GMT

Job description: DescriptionPosition at GroupM NexusAssociate Director, ProgrammaticAs Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our clients overall marketing objectives.About the Role:You will be responsible for overseeing the overall health and success of their respective account or accounts. Within this role you’ll be responsible for the ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. The primary responsibilities of the role include the management of the programmatic team and engaging with respective digital agency counterparts, clients, and external partners. You will also be expected to be the team’s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory, and audience strategy. Typically, you will be responsible for overseeing the day-to-day workload, training and career development of between 3-8 reports.Your Impact:

  • Collaborate with planning teams to develop a programmatic strategy that ensures the clients marketing objectives are met with appropriate programmatic tactics
  • Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed
  • Act as the team’s central point of trading expertise and escalation to address problems as they arise for the account
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time
  • Hold members of the team accountable to flawless execution of campaign implementation and develop the QA processes that allow them to do so
  • Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations, and analytics
  • Develop relationships with platform, inventory, and data providers to maximize their value specific to account needs
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
  • Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
  • Ongoing training and support of the career growth of direct reports
  • Keep Senior Leadership informed of the overall status of the trading team to ensure any challenges are appropriately resolved and/or escalated
  • Develop best practices that improve the quality or efficiency of work within an account or broader agency programmatic team
  • Develop POVs, Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams
  • Support the Programmatic Agency lead as needed for larger presentations, projects, or pitches

Your Qualifications:

  • 5+ Years of relevant career experience, with 3+ years’ experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred.
  • Fluent in French and English.
  • DV360 and Prisma experience strongly preferred.
  • Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles supporting a direct response or ecommerce brand may also be considered for high qualified candidates.
  • Past management experience is required
  • Familiarity with key programmatic and digital platforms
  • Understanding and familiarity of key industry concepts and trends
  • Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.)
  • Experience with other database, visualization tools or coding languages is a plus
  • Excellent verbal and written skills
  • Exceptional organizational skills and detail-oriented mindset
  • Strong presentation skills and comfort presenting to senior stakeholders
  • Strong analytical abilities and quantitative skills
  • Ability to prioritize tasks effectively
  • Natural curiosity and desire to continuously learn

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The position at GroupM Nexus is for an Associate Director, Programmatic, responsible for managing the overall health and success of client accounts and overseeing programmatic media strategy implementation. Key responsibilities include collaborating with planning teams, ensuring campaigns meet client KPIs, managing the programmatic team, developing relationships with partners, and providing expertise on programmatic trading. Qualifications include 5+ years of relevant experience, fluency in French and English, past management experience, familiarity with programmatic platforms, and strong analytical and organizational skills. The company values diversity and inclusivity in building a team that represents a variety of backgrounds and skills.

MiQ Digital – Associate Programmatic Trader (Advertising) – Toronto, ON

Company: MiQ Digital

Location: Toronto, ON

Expected salary:

Job date: Fri, 21 Feb 2025 06:04:30 GMT

Job description: Role: Associate Trader
Location: Toronto, ONTHE OPPORTUNITYThis is an opportunity to work with the leading Independent Programmatic Trading Desk in Canada. You will join a global company with a global culture to match. We live and breathe our MiQ values in order to help businesses win and support our employees’ professional and personal development.MiQ is looking for an Associate Trader based in Toronto. The successful candidate will be empowered to directly trade and execute programmatic media campaigns across a diverse portfolio of business.The Associate Trader position is at the heart of MiQ’s business, providing a unique link between commercial and analysis functions. The Associate Trader will have the opportunity to work collaboratively with Sales, Account Management, Product, Analysis and R&D teams.JOB RESPONSIBILITIESThe Associate Trader role involves making investment decisions on clients advertising spend in a manner which maximizes ROI objectives.The main job responsibilities include:

  • Assisting the Traders in regular monitoring of campaign performance
  • General campaign analysis and optimization
  • Working with Account Management and Analysis Team to ensure campaign performance is strong, the client objectives are being met, and ensure outcomes are reflected in the insight reports
  • Assisting in trading decisions (the bidding and buying of online media)
  • Supporting the trading team in retaining clients by surpassing their ROI objectives
  • Helping to scale campaigns; increasing the amount of ad spend from clients
  • Managing client reporting, feedback, insights and analysis
  • Generating end of month billing reports for clients
  • Monitoring of ongoing performance and pacing within internal programs and systems
  • Creating custom campaign planning, management and reporting
  • Working with MiQ business support teams on the following:
  • Ad Trafficking
  • Client Reporting and insights
  • Screenshots
  • Pixel Generation
  • General troubleshooting
  • Ongoing communication with international counterparts to ensure global standards are met (ie, Europe, US and India)
  • Supporting the team to manage client relationships specific to client performance
  • Maintain a working understanding of the company structure and analysis platform
  • Maintaining and developing a comprehensive understand of MiQ products

Qualifications

  • Strong mathematical and analytical skills are essential
  • Attention to detail and the ability to proactively solve problems
  • The ability to work with large datasets in Excel
  • A working knowledge of statistical models
  • Strong communication skills and the ability to work within a team environment
  • Strong interpersonal skills and collaborative skills with both internal and external teams
  • A start-up mindset

WHAT WE VALUE IN OUR PEOPLE

  • Passion – We love and live what we do
  • Determination – We always find a way to figure it out
  • Unity – We back each other and challenge each other
  • Agility – We anticipate the unexpected, embrace and adapt to change
  • Courage – We dare to think unconventionally

OUR COMMITMENT TO INCLUSION AND DIVERSITYAt MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace. Inclusion and diversity are core values at MiQ. Ensuring that we have a workplace which is safe and comfortable for everyone and embraces different ideas, different positions, and different people from all backgrounds is critically important to us. We are looking for passionate and determined people to join our team.BENEFITS & PERKS

  • Competitive compensation that includes bonus and Profit share
  • No copay Benefits from day 1 (single or family)- medical, dental, vision
  • 25 vacation days
  • 2 extra paid days of Inclusion Leave per year to acknowledge and celebrate cultural holidays, community endeavours, and inclusive initiatives that are meaningful to our employees beyond the standard holidays.
  • 6 months paid parental leave
  • RRSP matching contribution plan
  • Wellness benefits
  • Awesome opportunities for growth
  • Flexible work environment with both remote and in office attendance and fun team building activities
  • 2 weeks virtual orientation to learn about our business and meet the broader team upon joining MiQ

Apply Today!MiQ is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

Wattpad] Programmatic Ad Manager – Wattpad – Remote, OR – Toronto, ON

Company: Wattpad

Location: Remote, OR – Toronto, ON

Expected salary:

Job date: Fri, 07 Feb 2025 02:08:39 GMT

Job description: Wattpad’s vision is to entertain and connect the world through webnovel stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Representing a tapestry of cultures and languages, around the world come to Wattpad every month to share and discover stories they can’t find anywhere else. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators and users to discover, create, and share stories. With over 24 million creators and ~170 million active users per month, we are truly empowering creation by anyone, for everyone. To read more about our family of Brands, check out our website .In this role you will provide operational excellence by implementing processes for effective insights and ensuring the health of our programmatic ad stack. Reporting to our Director of Programmatic & Ad Operations, you will use your deep analytical abilities and natural curiosity to understand our programmatic business and play a key role in growing our programmatic advertising revenue.If you are data-driven and bring strong experience using data to drive growth of a business; are innately curious to get to the root of a problem or find undiscovered opportunities; and bring experience in programmatic advertising – we’d love to talk to you!What you’ll be doing:

  • Work closely with the Ad Operations and Product teams to drive continued growth in the company’s programmatic business.
  • Manage and analyze the programmatic business data and provide the team with insights and direction. You will use our operational reporting infrastructure tools such as Datorama (Salesforce Marketing) and Looker so we can effectively measure revenue growth and performance across the world.
  • Use exceptional analytical skills to uncover revenue opportunities across all platforms using data to advocate for investments with the Ad Operations and Product teams.
  • Oversee day-to-day management of our mediation ad server to gain greater transparency around performance across all inventory sources (app and web) and inform our optimization strategies.
  • Liaising with our network partners to ensure optimal set up and optimizations within our ad server (ad unit settings,

, SDK updates, etc.). * Conduct A/B Testing to evaluate and validate optimization recommendations.

  • Works in collaboration with the Programmatic Advertising Lead on pricing, set up and optimization towards key health metrics across the business.
  • Prepare the monthly billing report for all programmatic business. Work closely with the finance and billing teams to investigate discrepancies.
  • Become the SME across the organization as it pertains to programmatic advertising business.
  • Staying up to date on market trends and changes in ad technology to advise the team.

What we’re looking for:

  • Must bring at least 3 years of ad operations experience, with a thorough knowledge of the ad tech industry
  • Strong understanding of the programmatic advertising landscape, including ad serving technology, supply side platforms and reporting tools
  • Experience in working with large data sets, media analytics, campaign optimization and digital advertising metrics
  • Experience in working with ad serving technology (AppLovin, Kevel or similar) and reporting tools (Datorama, Looker, etc.)
  • Strong proficiency with Excel/Google Sheets
  • Natural curiosity to dig deep into data to uncover new opportunities
  • Experience managing and building thriving relationships with external partners
  • Excellent communication skills with ability to present ideas and influence decision making
  • A Degree or Diploma in Advertising, Marketing, Economics, or related a discipline is preferred, but not required

What we offer:

  • Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
  • Health benefits, including vision and dental!
  • RRSP Contributions (Canada), 401K Contributions (USA)
  • Generous vacation and Parental Leave Top-up
  • Corporate discount for gym memberships for you and your family
  • Winter break shutdown and a whole lot more!

$80,000 – $100,000 a yearPlease note, the range above is listed in CAD.Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.About WattpadWho are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play…and all while having a great time.Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.If you happen to live near the areas of either Toronto, Ontario or Halifax, Nova Scotia, you may also have the opportunity to work from our beautiful offices – 1 located in Downtown Toronto and the other in Halifax.Culture and DiversityWattpad is an equal opportunity employer. We do not discriminate. Period.Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.

Wattpad’s vision is to entertain and connect the world through webnovel stories. They believe in the power of community and technology to unleash the full potential of stories. They are part of the WEBTOON family of brands, the largest storytelling platform in the world. They are looking for an experienced individual to join their team to drive growth in their programmatic business through data analysis and optimization. The ideal candidate will have knowledge of the ad tech industry, programmatic advertising landscape, and experience working with large data sets. Wattpad offers career development, health benefits, generous vacation, and more. They are an equal opportunity employer and encourage diversity and inclusivity in the workplace.