newData Analyst, Marketing PerformanceBAM Strategy4.3Toronto, ON•Remote Monitor campaign performance KPIs, gather insights based on what you see, and recommend actions to improve our marketing strategies and tactics; 4 days ago·More…View all BAM Strategy jobs – Toronto jobsSalary Search: Data Analyst, Marketing Performance salaries in Toronto, ON

Data Analyst, Marketing Performance

BAM is an independent full-service digital marketing agency serving Fortune-500 and startup clients alike. We run digital marketing strategy for some of the world’s most recognizable brands. We believe in blending caring and curiosity to deliver evocative customer experiences for everyone who uses our clients’ products.

If you are experienced in marketing analytics, data reporting and visualization and are passionate about improving the performance of client marketing campaigns, come join the BAM team in either our Montreal or New York offices (or join us remotely for anywhere in Eastern or Central time zones)!

WHAT YOU WILL DO
*

  • Configure Google Analytics, Google Tag Manager and other analytics tools to tag, track and analyse consumers’ digital user behaviour;
  • Design data visualization dashboards, connect and QA data sources and produce marketing performance trend reports for our clients’ brands;
  • Monitor campaign performance KPIs, gather insights based on what you see, and recommend actions to improve our marketing strategies and tactics;
  • Conduct market and competitor research to provide evidence for our clients’ brand strategies

WHAT YOU WILL BRING

  • Solid experience interpreting data, analyzing digital marketing performance, providing insights and recommending improvements that drive business value;
  • Experience doing market research (e.g. pulling insights from market reports, case studies, industry publications, competitor websites, research partner databases);
  • Experience configuring data connections, dimensions and metrics, and developing dynamic reporting solutions (e.g. using Google Data Studio, Tableau, Power BI, Domo);
  • Clear understanding of the fundamentals of digital marketing (and an interest to learn more!);
  • Hustle and willingness to learn: you are proactive, you speak your mind and welcome feedback to ensure your team’s output is the best it can be;
  • English writing, presentation and data storytelling skills; bilingual English/French preferred!

PERKS @ BAM*
*

  • Competitive benefits: BAM pays 75% of your health, dental and travel insurance premiums;
  • Annual performance bonus and BAM matches your RRSP contributions (up to a maximum);
  • Physical and mental wellness initiatives, plus: unlimited sick/personal days;
  • Flexible work environment (mix of in-office and remote) with pet-friendly offices;
  • Career development & skills training.

*You will be an early member of a growing team, so get ready to contribute to the development and success of new initiatives and services for the agency – we need someone with solid analytical skills, insatiable curiosity, and an entrepreneurial spirit.

Job Types: Full-time, Permanent

Experience:

  • campaign performance: 1 year (required)
  • market research: 1 year (preferred)
  • Google Analytics: 1 year (required)
  • Presentation skills: 1 year (preferred)

Data Analyst, Marketing Performance


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Digital Media Audience StrategistAccenture4.0Toronto, ON Recommend testing scenarios to improve budget spend based on MTA observations. 7 years work experience, in marketing, business, economics, or technical… 30+ days ago·More…View all Accenture jobs – Toronto jobsSalary Search: Digital Media Audience Strategist salaries in Toronto, ONSee popular questions & answers about Accenture

We are

Accenture Interactive a new breed of agency that s all about the Experience. For us, customer experience is not an add on it s foundational to who we are and how we empower our clients. As the world s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people s lives better, more productive, and more meaningful. We do this in three ways by transforming organizations through standout products and services by building and delivering award winning campaigns so brands can engage and communicate creatively with customers at scale and by using our top notch skills to pilot, integrate, scale, and run the platforms that underpin the world s greatest experiences. Visit us here to learn more about what makes us the Experience Agency.

Job Summary

There will never be a typical day at Accenture Interactive, but that s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever changing space. Here s a snapshot of your responsibilities

Responsibilities

  • Support in driving business outcomes for the client through analytics.

  • Leverage GA360 to better understand full funnel attribution and better allocate millions of dollars.

  • Audience Activation

  • Partner with the client to identify key GA360 audiences to activate against.

  • Multitouch Attribution

  • Evaluate the differences between last click and MTA attribution Upper funnel VS Lower funnel, etc.

  • Recommend testing scenarios to improve budget spend based on MTA observations

  • Identify platform enhancements in support of MTA provide recommendations on how to operationalize

  • Cross channel budget allocation

  • Strategy and planning work

  • Work with Strategic liaison to build monthly and yearly strategy

  • Help find valuable long term Media partners

  • Build annual plans with key media partners

Qualifications

  • Minimum of Bachelor s degree, or equivalent

  • 7 years work experience, in marketing, business, economics, or technical specialty

  • 5 years of Budget allocation and strategy planning

  • Experienced with Digital Marketing, Attribution Models and Audience strategy

  • Experienced with Data Strategy, Data Analytics and Interpretation

  • GA360

Digital Media Audience Strategist


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Content SpecialistHome Trust Company3.6Toronto, ON Keep up to date on marketing tools, resources, and platforms; research and recommend relevant emerging marketing trends. Run competitive analysis as needed. 30+ days ago·More…View all Home Trust Company jobs – Toronto jobsSalary Search: Content Specialist salaries in Toronto, ONSee popular questions & answers about Home Trust Company

Company Profile

Home Capital Group Inc., together with its operating subsidiary Home Trust Company, has developed a track record of success as Canada’s leading alternative lender, employing nearly 800 people in our Toronto headquarters and branches across the country. Building on the demonstrated strength of our core residential and commercial mortgage lending business, the Company and its affiliates also offer complementary lending services and competitive deposit investment products. Our culture has been shaped by the passion and integrity of our people. Home Trust is a wholly-owned subsidiary of Home Capital Group, trading on the TSX under the symbol HCG.

Position Responsibilities

Social media

Build and maintain the social media editorial calendar

Support campaigns and optimize the Company’s visibility across social media platforms

Identify amplification and distribution opportunities, including paid ads

Seek out engagement opportunities through social listening

Keep up to date with current social landscapes, both within and outside of the mortgage industry

Ensure all social content follows brand guidelines and tone of voice

Content

Identify and create simple rich media content opportunities

Publish blogs to hometrust.ca via WordPress

Use insights and data to source content opportunities

Stay current on content marketing industry best practices and implement those findings

Creative

Create graphics (still and animated) for social media posts

Image sourcing and editing

Photography, as needed

Reporting

Run content, campaign, and social media reports and regularly analyze performance

Run competitive analysis as needed

Keep up to date on marketing tools, resources, and platforms; research and recommend relevant emerging marketing trends

Formal Education

Post secondary degree or diploma preferred in related area

Related Experience

2-3 years of social media and content creation experience

Proven proficiency with:
WordPress, Sprout Social and other content management systems

Google Analytics and native social platform analytics

Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and Premier Pro

Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)

Skills

Technical writing

Social Media savvy

Interpersonal relationship building

Multi – tasking in fast paced, deadline driven environment

Attention to detail/ accuracy

Position Complexities

Bilingualism an asset

Some work beyond standard hours

Acknowledgement

All employees of Home Capital Group Inc. must comply with all applicable Home Capital Group Inc, Home Trust Company, and specific Line of Business policies, standards, guidelines and controls. Additionally, all employees are obligated to become familiar with Home’s risk management framework and understand the operational risk management requirements within their specific business. Employees are also expected to understand and comply with the Company’s Code of Business Conduct & Ethics Policy at all times and escalate any issues or concerns through various reporting channels (i.e. Ombudsman, Compliance Hotline, Whistleblower Policy, etc).

Content Specialist


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