The Company

Think Research is changing the way healthcare is delivered – we are a global SaaS company that delivers the latest clinical knowledge to the point-of-care in hospitals, seniors care homes and in the community. The body of global medical research grows exponentially every day. It’s impossible for doctors to keep all of the latest best-practices in their heads so we make software that brings it to their fingertips, organizing medical knowledge and data to improve patient care. We’re a fast-growing publicly traded company (in 2800 healthcare facilities and counting) and we’re making a global impact with a footprint in seven countries. If you are looking to improve patient care and are passionate about technology — look no further.

Why Us?

• It’s not every day that you have the chance to change the way your friends and family are cared for – Make an impact!
• Be a part of the digital disruption happening in healthcare and do challenging, meaningful work
• We’re growing, and so will you with leaders who will support your development through mentorship and other opportunities
• Collaborative, creative, dynamic and flexible work environment, with a start-up spirit

The Role

Think Research is looking for a Digital Marketing Manager who will be expected to increase growth in digital channels through data, segmentation, platform expansion, and creative testing.

The right candidate will have the desire to own major acquisition channels and take bold strokes to expand and optimize them. If you are naturally curious about what factors drive B2C and B2B buyer behavior and use that curiosity to develop new tests and insights that delight users and promote growth, you may be a great fit.

This global role will also design, execute, and manage other digital marketing campaigns such as website lead-generation, content marketing, social media, SEO, and help manage webinars and in-person trade shows/events.

The Think family of companies include BioPharma Services, a leading global clinical research organization specializing in Phase I clinical trials as well as bioequivalence and bioanalysis studies; MDBriefCase, a digital continuing medical education company providing professional development in Canada, Australia, Africa and the Middle East; Clinic 360, an innovative elective surgery centre; and HealthCare Plus, a network of digital-first primary care clinics.

As the Digital Marketing Manager, you will report to the Director of Marketing and work closely with the VP of Marketing, as well as the content marketing, events, and product marketing teams.

You Will Have The Opportunity To

Website / SEO:

• Own the strategy for all on-page SEO, landing page optimization, and conversion-rate optimization
• Assist with ongoing oversight and updates of web properties for Think Research and its subsidiaries
• Assist in reviewing SEO results; create strategies (including new content, based on critical keyword data) to attract prospects from specific verticals and boost lead numbers for global markets
• Assist in tracking web analytics; adjust site to maximize traffic & increase activity

Online Ads / PPC:

• Strategize, execute, and measure all paid search, search ads, social ads, banner and display ads, etc.
• Google AdWords and remarketing management for the global market
• Oversee lead generation from external sites for the global market
• Manage online ads with 3rd party advertisers / media when needed

Email & Marketing Automation:

• Write, build, and automate new email campaigns using our marketing automation software (Pardot); develop email nurturing campaigns to help Sales meet pipeline goals
• Work collaboratively with other marketing team members and the business development team on evolving our email nurture strategy and full-funnel prospect outreach
• Work with the product marketing and content marketing teams to design and implement email nurture tracks to guide leads through the sales process
• Manage pre- / post-event emails; develop follow-up drip campaigns and track engagement
• Create new email templates and campaign landing pages
• Report on results and KPIs, and continually improve based on performance
• Help build and manage email database using Salesforce and Pardot

Reporting:

• Measure, track, and optimize on channel and program performance so that we consistently achieve and exceed key brand and growth KPIs.
• Present key learnings weekly, monthly, and quarterly.
• Monitor and report on performance, page speeds, schema validation, HTML status codes for multiple websites.
• Perform regular keyword research and report on rankings.

What You Will Bring

• 5-7 years of hands on experience in email and digital marketing: marketing automation, email marketing, social media, SEO/SEM, SEO strategy, keyword research, PPC Optimization, and SEO/SEM tools
• Healthcare, SaaS Industry experience preferred
• Bachelor’s degree
• Experience with Pardot or similar Marketing Automation tools
• Experience using Google Analytics to increase leads/conversions/sales
• Expertise in Search Console, Tag Manager, Optimizely, SEMrush, and native analytics in social media platforms (e.g., Facebook, Twitter, LinkedIn).
• Experience with WordPress and HTML
• Excellent communication skills, written and verbal
• Detail-oriented with strong analytical and organizational skills
• Highly self-motivated in a remote work environment
• Is energized by solving challenges and working in a fast-paced environment, with multiple and changing priorities, while maintaining a strong focus on execution and results
• Strong team player who values teamwork and cooperation
• Proven success at developing and executing campaign launches

Think Research and all subsidiaries are proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workplace, free of discrimination and harassment.

We provide equal employment opportunities (EEO) to all employees and applicants regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are committed to providing accommodations for people with disabilities. Should you require an accommodation, we would like to work with you to meet your needs.

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