Company: Universal Parks & Resorts
Location: Orlando, FL
Expected salary:
Job date: Sun, 05 Oct 2025 02:24:17 GMT
Job description:
Job Title: Technical Lead – Marketing Technology & Personalization
Job Summary:
We are seeking an innovative and results-driven Technical Lead for Marketing Technology & Personalization at Universal Destinations & Experiences. This key position will focus on architecting and implementing advanced marketing and personalization solutions across our digital platforms, enhancing customer engagement and driving revenue growth.
Key Responsibilities:
- Leadership: Lead a cross-functional team in designing and executing sophisticated marketing technology strategies that align with business objectives.
- Technical Expertise: Oversee the integration and optimization of marketing and personalization tools, ensuring seamless functionality within existing digital ecosystems.
- Collaboration: Work closely with stakeholders, including marketing, product, and IT teams, to gather requirements and translate them into technical specifications and actionable plans.
- Innovation: Stay ahead of industry trends and emerging technologies, recommending new tools and techniques to improve marketing effectiveness and personalization capabilities.
- Quality Assurance: Conduct testing and validation of marketing solutions to ensure high performance, reliability, and user satisfaction.
- Monitoring & Analysis: Utilize data analytics to monitor the effectiveness of marketing initiatives and personalization strategies, making data-driven recommendations for improvements.
Qualifications:
- Bachelor’s degree in Computer Science, Marketing, or a related field. Advanced degree preferred.
- Proven experience in marketing technology, digital transformation, and personalization solutions.
- Strong understanding of customer data management and marketing automation platforms.
- Excellent problem-solving skills and ability to thrive in a fast-paced, dynamic environment.
- Exceptional communication and leadership abilities, with a track record of successfully managing cross-functional teams.
Join us to shape the future of marketing technology and personalization at Universal Destinations & Experiences, delivering exceptional digital experiences that resonate with our audiences.



