Tag: revenue

Company: Red Lobster

Location: Orlando, FL

Expected salary:

Job date: Sun, 07 Sep 2025 03:14:34 GMT

Job description:

Job Title: Gift Card Strategy & Innovation Manager

Job Description:

We are seeking a dynamic and results-driven Gift Card Strategy & Innovation Manager to lead the development and execution of strategic initiatives for Red Lobster’s gift card business across all channels, including in-restaurant and digital platforms. In this role, you will be responsible for designing and implementing innovative strategies that drive sales, enhance customer experience, and create a differentiated and desirable gift card offering.

Key Responsibilities:

1. Strategy Development:

   • Formulate and execute a comprehensive strategy for Red Lobster’s gift card business, ensuring alignment with overall brand goals and objectives.
   • Analyze market trends and consumer insights to identify opportunities for growth and innovation in the gift card segment.

2. Sales & Marketing Integration:

   • Collaborate closely with the Marketing team to develop and execute compelling campaigns and merchandising strategies that promote gift card sales.
   • Leverage insights from marketing analytics to inform strategic decisions and optimize campaign effectiveness.

3. Product Innovation:

   • Drive the design and development of new gift card products and promotions that resonate with customers and enhance brand loyalty.
   • Ensure that all offerings are competitive, attractive, and encourage repeat purchases.

4. Channel Management:

   • Oversee the distribution and promotion of gift cards across all channels, including in-restaurant displays, online platforms, and third-party partnerships.
   • Monitor performance metrics to evaluate the success of various channels and adjust strategies as needed.

5. Cross-Functional Collaboration:

   • Partner with various internal teams, including operations, digital, and finance, to ensure successful implementation and management of gift card initiatives.
   • Facilitate communication and alignment among stakeholders to foster a collaborative work environment.

6. Performance Tracking:

   • Establish KPIs and track performance metrics to assess the effectiveness of gift card strategies and initiatives.
   • Provide regular updates to leadership on performance, insights, and recommendations for continuous improvement.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field; MBA preferred.
• Proven experience in sales, marketing, or business development, preferably within the retail or hospitality industry.
• Strong analytical skills with a data-driven mindset.
• Exceptional communication and project management skills.
• Ability to think creatively and drive innovative solutions in a fast-paced environment.

Join us at Red Lobster and be a key part of transforming our gift card business into a leading and desirable offering for our guests!

Company: Red Lobster

Location: Orlando, FL

Expected salary:

Job date: Sun, 07 Sep 2025 01:34:08 GMT

Job description:

Job Title: Gift Card Business Strategist

Job Description:

Red Lobster is seeking a dynamic Gift Card Business Strategist to lead the strategy, innovation, and execution of our gift card business across all channels, including in-restaurant and digital platforms. The ideal candidate will possess a passion for creating differentiated and desirable gift card offerings that enhance the customer experience and drive sales.

Key Responsibilities:

• Strategic Planning: Develop and implement a comprehensive strategy for Red Lobster’s gift card business that captures market opportunities and aligns with overall brand goals.

• Innovation: Drive innovation in gift card design, features, and customer engagement initiatives, ensuring that offerings remain competitive and relevant in a rapidly evolving marketplace.

• Sales & Marketing Integration: Collaborate closely with the Marketing team to create compelling campaigns and merchandising strategies that effectively promote gift card sales through various channels.

• Performance Analysis: Monitor sales performance and analyze customer feedback to refine strategies, improve offerings, and maximize revenues.

• Cross-Channel Execution: Oversee the implementation of integrated campaigns across in-restaurant and digital channels, ensuring a seamless customer experience and maximized sales opportunities.

Qualifications:

• Proven experience in a strategic, marketing, or product development role within the retail or restaurant industries.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative mindset with a keen eye for detail and market trends.

Join Red Lobster and be part of a team that is passionate about delivering memorable experiences through innovative gift card offerings. Your contributions will help us engage customers and drive growth across all channels.