Purpose:
As partners in student success, The Division of Students provides services, programs and facilities that foster academic success, student development and community engagement. This position supports the Division in creating strategic, timely, targeted, and engaging student-centric communications.Reporting to the Manager, Digital Marketing & Special Projects, the Digital Specialist acts as the lead and participates in the planning, design, development, implementation, coordination, measurement, reporting, and ongoing maintenance of the website and web-based projects, online systems, and communications and marketing activities for their clients. The Digital Specialist is responsible for providing communications support for program implementation, liaising with subject matter experts, identifying, and building for the client the relevant communication distribution channels and technology. The Digital Specialist is responsible for keeping abreast of emerging trends and best practices related to web design, user experience, social media, digital marketing, and digital communications. The Digital Specialist also ensures that all materials (e.g., web, print, and social media) follow York University brand guidelines and templates and align with the Division of Students’ communications goals.
Education:
University degree in English, Communications, Marketing, Digital Media, Publishing, Design or related field, or an equivalent of 4 years recent experience (defined as within the last five years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below.
Experience:
3 years recent related experience in website and digital marketing design and development experience (e.g., Web design and maintenance, graphic design, content development, calendar maintenance etc.). Preferably in a post-secondary or similar environment is required.
Skills:
- Ability to write and edit web and social media content
- Ability to craft communications that reflect the diversity of the target audience
- Analytical skills to research and review
- Results oriented with the ability to think creatively, take initiative and be proactive
- Solid analytical and creative problem-solving skills
- Excellent written and oral communication skills, ability to obtain and relay information promptly and accurately
- Excellent interpersonal skills including tact and diplomacy
- Superior attention to detail
- Ability to work independently, as a member of a team and maintain positive relationships
- Excellent organizational skills
- Working effectively under pressure of high volume to meet unit goals and objectives
- Technical
- Web development and maintenance
- Web design including visual design, usability, information architecture and navigation, web and scripting languages including HTML, Cascading Style Sheets (CSS), and JavaScript
- Multimedia and web development tools (e.g., Dreamweaver, Internet browsers)
- Content management systems (e.g., WordPress, Drupal), customer relationship management (CRM) and client management database systems (e.g., Microsoft Dynamic CRM, Simplicity, or other software)
- Google Analytics: social media publishing and listening tools (e.g., Facebook, Twitter, Instagram, Hootsuite, Sprout Social, Falcon, Sysomos, etc.) and strategy/content development, application packages (Microsoft Office 365 suite)
- Graphic design tools (e.g., Adobe Illustrator, Photoshop, InDesign).
- Knowledge of web accessibility and ability to create AODA-compliant websites and PDFs.Other
- Demonstrated commitment to the values of creating student success: Care, Collaboration, Accountability, Respect, Innovation, Excellence, and Inclusion.
Additional Notes:
Please note: This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview. Hours of work: Monday to Friday 8:30am to 4:30pm Summer: Regular shift reduced by one on Friday beginning the Friday prior to Victoria Day to Labour Day Weekend. Occasional overtime will be available
In order to be considered as an internal applicant, York University employees in the YUSA-1 bargaining unit must apply for jobs through the Employee Career Portal – YU Hire.
If you are a current York University employee in the YUSA-1 bargaining unit and/or are using your job posting rights under the collective agreement to apply for jobs, you MUST log into YU Hire to access the York University Employee Career Portal.
As per Article 12.02(f) of the YUSA-1 Collective Agreement, to be considered an internal applicant, employees in the YUSA-1 bargaining unit must submit the application 5 working days following the first day of posting. this is referred to as the ‘Posted Date’ on the job the posting. This applies to YUSA-1 internal and YUSA-1 Concurrent postings. Please refer to the ‘Posting Intent’ on the job posting.
If not filled by an employee in the YUSA-1 bargaining unit, employees in the YUSA-2 bargaining unit who have applied within the first 5 days from the ‘Posted Date’ will be given preference.
