Tag: Specialist

Exhibition Place is Canada’s largest entertainment venue, attracting over 5.5 million visitors a year. The 192-acre site is an integral component of Toronto and Ontario’s economy, particularly with respect to conventions, sport, festivals, recreation, culture, and tourism. Located at Exhibition Place is the award-winning Enercare Centre, Canada’s largest exhibition and convention centre which is now LEED Platinum certified, and Beanfield Centre conference venue which is LEED Silver certified. Since 2004, Exhibition Place has undertaken an environmental stewardship initiative, entitled GREENSmart; which includes the promotion of sustainable development, environmental initiatives, and leading edge green technologies and practices across the site. Our environmental initiatives have resulted in award-winning recognition across North America, such as the Platinum Waste Minimization Award from the Recycling Council of Canada, and have established Exhibition Place as a world leader in energy-efficient technologies.
Our compensation package offers a competitive salary and pay-for-performance incentives. In addition, our total rewards program includes participation in OMERS – defined contribution pension plan, 100% employer paid health & dental plan, long term & short-term disability coverage, professional development opportunities, and tuition reimbursement.
Exhibition Place has adopted a vaccination policy, as a condition of employment all new hires are required to be fully vaccinated and provide proof of vaccination confirmation prior to commencing employment.
The Digital Marketing Specialist will report to the Director of Sales and Marking and is responsible for implementing the strategic marketing plans, content creation for digital marketing, social media, traditional marketing, brand awareness, media relations, and communications to promote Exhibition Place to planners, organizers, attendees, tenants and public.
Major Responsibilities

• Develop, and implement digital marketing including, but not limited to: website design, content and updates, mobile site, apps, blogs, corporate and sales videos, photography, digital advertising, graphic design, and online presence, etc. for Exhibition Place, Beanfield Centre, Enercare Centre and Exhibition Place Planner sites. (Excluding any content related to the Board and Records & Archives).
• Develop and implement all social media marketing and social community engagement on a variety of platforms including Facebook, Twitter, Instagram etc.
• Listen to and monitor all social platforms and media feeds for Exhibition Place items trending, including meetings and exhibitions industry, tenant trends, media coverage and community engagement etc. and generate monthly reporting and analytics.
• Create and implement the messaging and creative for the outdoor pixel boards, digital outdoor advertising, desktop player, photo and video library.
• Write and distribute press releases, editorial content and event listings, follow-up with media outlets and prepare monthly reports of media coverage.
• Develop and implement the advertising plan, including advertising placement in digital and print, advertorial, photography, collateral materials, develop and monitor ad budget, and liaise with external suppliers.
• Participate in the development of the annual strategic marketing plan including digital marketing, social marketing, media relations, and brand management.
• Research and analyze competitive set marketing strategies and digital marketing trends.
• Coordinate special marketing projects, and other duties as assigned.

*
Required Qualifications*
1. Several years’ experience in communications, managing online communities, content creation or journalism.
2. Self-starter who is able to take initiative, set priorities, multi-task, possess time management skills, create a strategic vision, meet deadlines, anticipate trends and business needs and liaise with different internal/external departments.
3. Progressive work experience with knowledge of digital marketing, website development, social media and community engagement, analytical research, advertising and media relations.
4. Excellent skills in written/verbal communication and interpersonal relationships.
5. Knowledge of Adobe InDesign / Photoshop / Illustrator/iMovie/ Social media platforms.
6. Ability to be flexible in the scheduling of full time work hours to allow for social media coverage on weekdays and weekends.
Equity, Diversity, and Inclusion:
Exhibition Place is committed to fostering an inclusive, accessible environment where all employees and members of the public feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the public and the communities in which we live and serve.
Accommodation:
If you are an individual who requires accommodation to apply to this position, due to disability under the Ontario Human Rights Code, please email us quoting the job title and closing date. Exhibition Place is committed to providing Code-protection accommodation throughout its hiring process.
We thank all applicants for their interest in this opportunity. However, only those selected for an interview will be contacted.

Job Type: Full-time

Salary: $63,372.00-$79,926.00 per year

Summary of Role:

The Digital Marketing Specialist will be responsible for managing the digital activity across a variety of channels, including SEO, Email, and Paid Media. Essentially the role is responsible for managing the strategy to drive both organic and paid online advertising programs to increase qualified traffic and sales. This also involves the day-to-day management and optimization of online marketing campaigns (search, display etc.).

Responsibilities

· Weekly and monthly reporting on the performance of digital marketing activities

· Oversee and analyze digital activities and provide regular recommendations on SEO, Paid, Email Campaign and Social Media activities to drive performance, sales, efficiencies and engagement

· Provide insight and recommendations on digital lead generation initiatives

· Implement monthly competitor analysis reports, proactively offering improvement recommendations

· Work with marketing team to ensure website content is fresh/relevant, in line with the SEO/content strategy

· Develop & execute a full-funnel paid media strategy

Qualifications

· 3-5 years experience preferably in an ecommerce environment

· Experience with e-commerce and CMS

· Must have WordPress experience and preferably experience with WooCommerce or similar

· Strong understanding of the various paid digital advertising channels and management of SEM/CPC platforms: Google AdWords, Instagram, Facebook

· 2+ years direct experience running Google Ads and/or bing campaigns, particularly Google Shopping campaigns

· Solid understanding of SEO principles and platforms and SEO strategies related to site architecture, keyword analysis, meta tags etc.

· Experience with optimization tools, preferably SEMRush

· Proven results in managing and driving digital projects with knowledge of Google/web analytics and performance reporting

· Demonstrated ability to verbally communicate complex technology concepts to management.

· Strong organizational and time management skills

· Highly motivated with ability to work independently and in teams

· Team player with a strong client-centered service approach – must demonstrate transparency and collaboration when working with clients and our team

For more information on ALLMAX Nutrition visit: www.allmaxnutrition.com

Job Types: Full-time, Permanent

Salary: $52,000.00-$67,000.00 per year

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work remotely:

• Temporarily due to COVID-19

Summary of Role:

The Digital Marketing Specialist will be responsible for managing the digital activity across a variety of channels, including SEO, Email, and Paid Media. Essentially the role is responsible for managing the strategy to drive both organic and paid online advertising programs to increase qualified traffic and sales. This also involves the day-to-day management and optimization of online marketing campaigns (search, display etc.).

Responsibilities

· Weekly and monthly reporting on the performance of digital marketing activities

· Oversee and analyze digital activities and provide regular recommendations on SEO, Paid, Email Campaign and Social Media activities to drive performance, sales, efficiencies and engagement

· Provide insight and recommendations on digital lead generation initiatives

· Implement monthly competitor analysis reports, proactively offering improvement recommendations

· Work with marketing team to ensure website content is fresh/relevant, in line with the SEO/content strategy

· Develop & execute a full-funnel paid media strategy

Qualifications

· 3-5 years experience preferably in an ecommerce environment

· Experience with e-commerce and CMS

· Must have WordPress experience and preferably experience with WooCommerce or similar

· Strong understanding of the various paid digital advertising channels and management of SEM/CPC platforms: Google AdWords, Instagram, Facebook

· 2+ years direct experience running Google Ads and/or bing campaigns, particularly Google Shopping campaigns

· Solid understanding of SEO principles and platforms and SEO strategies related to site architecture, keyword analysis, meta tags etc.

· Experience with optimization tools, preferably SEMRush

· Proven results in managing and driving digital projects with knowledge of Google/web analytics and performance reporting

· Demonstrated ability to verbally communicate complex technology concepts to management.

· Strong organizational and time management skills

· Highly motivated with ability to work independently and in teams

· Team player with a strong client-centered service approach – must demonstrate transparency and collaboration when working with clients and our team

For more information on ALLMAX Nutrition visit: www.allmaxnutrition.com

Job Types: Full-time, Permanent

Salary: $52,000.00-$67,000.00 per year

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work remotely:

• Temporarily due to COVID-19

About MDI Solutions

MDI is a successful healthcare data integration software company located in downtown Toronto, Ontario. Our software and services are used across Canada, the US, UK, EU, Africa and Australia and provides hospitals and healthcare vendors with real-time access to patient data. This year MDI has partnered with a UK firm to provide remote patient vitals monitoring that has opened up significant new market opportunities.

We are looking for an experienced digital marketing professional that will help execute a marketing strategy to expand awareness of our business offering. Working directly with our President and VP of Business Development, you will help provide much of the key content that will inform hospital stakeholders of MDI’s value proposition.

What you’ll be doing

• Storyboard, write, and publish content to various channels
• Find and integrate compelling digital assets (images, video) to complement our messaging
• Website and social media content creation
• Overhaul current website content and layout
• Use Analytics to track and improve website traffic
• Develop and manage social media accounts
• Assist in the development and promotion of client case studies
• Craft strategies for creating and improving brand awareness
• Become a high-level subject matter expert on the healthcare data integration industry
• Assist with market research efforts
• Tradeshows and direct marketing

About you

• You have at least one year of experience in a digital marketing role and preferably a Bachelor’s Degree with a major in digital marketing or general marketing
• You’re creative and are fluent in the latest marketing technologies and platforms
• You understand the intricacies of helping build a brand
• You have outstanding writing, speaking, and interpersonal skills
• You have a great eye for design and know effective techniques for visual communication
• You’re great at writing content that integrates ideas from other members of the MDI team

Other things that you may be good at

• Search Engine Optimization
• Web design (HTML, CSS)
• Videography including filming and editing

Working at MDI

MDI is a team led by experienced software professionals who have spent the past 18 years creating solutions that address hospital data integration challenges through close relationships with our customers. Some highlights of working at MDI include:

• A casual work environment with flexible hours
• A mix of office and remote work
• A culture of balancing work and home life
• A collaborative environment where you will have significant creative input in what you do

Job Types: Full-time, Permanent

Salary: $55,000.00-$65,000.00 per year

Benefits:

• Casual dress
• Dental care
• Disability insurance
• Extended health care
• Flexible schedule
• Paid time off
• Profit sharing
• RRSP match
• Vision care
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday
• No weekends

COVID-19 considerations:
Work from home till at least the new year. In office work areas are at least 6 ft. apart or separated by dividers.

Education:

• Bachelor’s Degree (preferred)

Experience:

• Digital marketing: 1 year (preferred)

Work remotely:

• Temporarily due to COVID-19

Job Summary

We are looking for a smart, growth minded, deeply passionate, strong communicator with several years’ experience in the digital marketing and SEO spaces. We are moving forward at a fast pace and need someone that can hit the ground running!

Responsibilities and Duties include:

• Create, optimize and manage digital marketing campaigns, specifically Facebook Advertising, Google Advertising, Email and Affiliate Marketing
• Measure site traffic and search performance, perform competitive analysis, and establish rank and authority leadership in key search terms/phrases

Qualifications and Skills

• Experience creating, optimizing and managing digital marketing campaigns with 5-6x ROAS
• SEO & CRO
• PPC & Social Advertising
• Digital Analysis & Reporting

Job Types: Full-time, Permanent

Salary: $40,000.00-$45,000.00 per year

Additional pay:

• Bonus pay

Benefits:

• Dental care
• On-site parking
• Store discount

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• No weekends

Ability to commute/relocate:

• Toronto, ON: reliably commute or plan to relocate before starting work (required)

Experience:

• Digital marketing: 2 years (required)

Language:

• English (required)

Work remotely:

• No