Company: Toronto Star
Location: Toronto, ON
Expected salary:
Job date: Sat, 23 Aug 2025 22:46:03 GMT
Job description: Company DescriptionThe Toronto Star is Canada’s largest daily newspaper and is read in print and across desktop, mobile and tablet platforms by more than 6 million readers every week. Online, thestar.com is one of the most-visited newspaper websites in Canada.Our Commitment To Diversity
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.Job DescriptionAs an SEM Analyst at the Toronto Star, you will be responsible for the end-to-end success of our SEM Accounts. The SEM Analyst will manage campaign build, identify test opportunities and optimizations with the goal of driving sustainable growth for our clients. Reporting to the Performance Media Director, the successful candidate in this role will thrive in a fun, fast-paced environment, with the opportunity to work with some of the top media partners in Canada. This individual must have a strong understanding of Google Ad Words, Google Analytics, Google Merchant Account, etc. Success in this position is measured by account performance and client satisfaction, while providing optimization and analytical insights to the client service team. As a highly motivated, collaborative self-starter you will be responsible for managing deadlines and delivering outstanding results. You are encouraged to bring your expertise and thought leadership to support exciting brands and drive innovation, with the goal of increasing ROI.This Role is a Hybrid Role
- Develop, manage and ensure success of Paid Search campaigns for a variety of clients
- Understand and manage SEM audits, budget pacing and changes
- Devise and execute methods to track, report, analyze and
- Collaborate with Performance Media Director and other in-house marketing teams
- Develop hypotheses and run new A/B tests to optimize campaign objectives; scale winning tests to achieve maximum ROI
- Present and communicate SEM strategies and projects to clients and/or internal stakeholders
- Keep up-to-date with latest
, strategies and algorithm changes * Manage campaign set up and execution across all types of search campaigns, including Performance Max and Google Shopping ads
- Leverage and optimize smart-bidding features to maximize client objectives
- Build, manage, and optimize complex performance driven campaigns.
- Provide daily pacing and performance of your campaigns and highlight any areas of concern to the Performance Media Director
- Pull reports, prepare meaningful creative and performance insights and recommendations. Along with the ability to communicate these effectively in presentations to clients and stakeholders.
- Monitor the goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns.
- Support Performance Media Director with client pitches
- Be an expert in paid media capabilities and action best in class solutions for your clients
- Stay abreast to trends and developments within the digital media landscape
- Ability to strategize and implement complex site tagging and pixeling
- Ability to identify and implement audience targeting and suppression opportunities
Qualifications
- 2+ years of experience working in SEM
- Strong understanding of SEM trends and best practices
- Experience with Google Performance Max campaigns
- Passion for SEM and digital marketing
- Ability to create, justify, communicate and implement SEM strategies across teams
- Data-driven and analytical mindset
- Strong attention to detail
- Project management skills
- Experience with tagging, floodlights, pixeling
Desirables
- Certifications: Google Ads, Shopping Ads, Google Analytics
- Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
- Experience with and/or understanding of other marketing channels (e.g. Social, SEO, Digital and Traditional Media)
Additional InformationAODA
We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.
Company Description
The Toronto Star is Canada’s largest daily newspaper, reaching over 6 million readers weekly across print and digital platforms. Its website, thestar.com, is among the most-visited newspaper sites in Canada.
Commitment to Diversity
The Toronto Star is dedicated to fostering a diverse and inclusive workplace where all employees can grow and succeed. They value the unique backgrounds and experiences of their team, which enriches their culture and work.
Job Description: SEM Analyst
The SEM Analyst will oversee SEM accounts, managing campaign execution, identifying optimization opportunities, and ensuring client satisfaction. This role reports to the Performance Media Director and is suited for someone who thrives in a fast-paced, collaborative environment. Key responsibilities include:
- Developing and managing paid search campaigns.
- Conducting SEM audits and budget management.
- Analyzing performance data and presenting insights.
- Collaborating with marketing teams on strategies.
- Staying current with digital media trends.
Qualifications
- Minimum of 2 years of SEM experience.
- Strong understanding of SEM best practices and tools (e.g., Google Ads, Google Analytics).
- Data-driven approach and attention to detail.
- Project management skills.
Desirables
- Certifications in Google Ads and Analytics.
- Experience with coding languages (HTML, CSS, JavaScript) and other marketing channels.
Additional Information
The Toronto Star is committed to an inclusive recruitment process, providing accommodations for candidates with disabilities upon request.
