Company: Sunbelt Rentals
Location: Orlando, FL
Expected salary: $40000 – 62965 per year
Job date: Sat, 28 Jun 2025 04:16:03 GMT
Job description:
Job Description: Market Research Analyst
Overview:
We are seeking a proactive and detail-oriented Market Research Analyst to join our dynamic team. In this role, you will be responsible for monitoring competitor products, sales, and marketing activities within your assigned territory. You will play a crucial role in providing insights that will shape our marketing strategies and improve our competitive positioning.
Key Responsibilities:
-
Competitor Analysis: Regularly assess and report on competitor products, sales figures, and marketing initiatives to identify trends and opportunities within the market.
-
CRM Management: Maintain and update our Customer Relationship Management (CRM) database daily, ensuring all relevant information is accurate and up-to-date.
-
Data Reporting: Compile comprehensive reports summarizing findings from market research and competitor analysis, presenting actionable insights to the marketing team.
-
Collaboration: Work closely with sales, product development, and marketing teams to inform strategic decisions based on competitive insights.
-
Market Trends: Stay informed about industry trends, market conditions, and emerging technologies that may impact our business.
Requirements:
-
Education: Bachelor’s degree in Marketing, Business Administration, Market Research, or a related field.
-
Experience: Proven experience in market research, competitor analysis, or a similar role is preferred. Familiarity with CRM systems is a plus.
-
Analytical Skills: Strong analytical and critical thinking skills with the ability to interpret complex data and transform it into actionable insights.
-
Communication Skills: Excellent written and verbal communication skills, with the ability to present findings clearly and concisely.
-
Attention to Detail: Highly organized with a keen eye for detail, ensuring accuracy in reporting and database management.
-
Technical Proficiency: Familiarity with data analysis tools and CRM software (e.g., Salesforce, HubSpot) is an advantage.
-
Self-Motivated: Ability to work independently and manage multiple priorities in a fast-paced environment.
Why Join Us?
This is an exciting opportunity to contribute to our growth and success by providing vital insights that influence marketing strategies. If you are passionate about market research and possess the skills we are looking for, we invite you to apply and join our innovative team!