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Company: TalentBurst
Location: Toronto, ON
Job description: As a member of the Marketing Team, the successful candidate will manage and execute product marketing initiatives to ensure relevant new product enhancements and programs across the product ecosystem are effectively communicated to our accountant customers. They will work cross functionally across the go to market team, product management, customer success and sales to understand the impact of new product enhancements on our customers and develop a communication strategy to support awareness and change management.
Duties
● Drive end to end Accountant GTM efforts for product enhancements across the entire ecosystem
● Manage execution and measure the implementation of integrated tactics to support product feature updates (email, IPD, digital, content, sales enablement etc.)
● Support and execute change management communications related to pricing and offer management
● Project manage initiatives between cross functional teams, guiding initiative from implementation to post analysis
● Strategic thinker with experience partnering cross functionally to ensure overall strategy and objectives are maintained
● Develop and implement marketing plans to serve the business objectives.
● Manage ongoing relationships with various marketing vendors to oversee advertising, events and content creation.
● Collaborate with internal and external partners to ensure project/department milestones/goals are met and adhering to approved budgets
Skills:
● Executional excellence: experience executing tactical go to market initiatives across various channels from planning to delivery.
● Relationship management skills: ability to influence great work and partnerships with internal/external partners with ongoing thoughtful and actionable work input
● Extensive and applied knowledge of marketing communication best practices:
planning, measurement, messaging, channels
● Demonstrate ability to write effective creative briefs and evaluate creative
● Demonstrate proficiency with self-service data tools and can define requirements for tracking, analysis, and reporting
● Project/program management experience; working with internal cross functional teams, external agencies and partners (customers).
● Experience demonstrating the ability to bring structure and frameworks to ambiguous situations.
● Good organization and attention to detail
● Excellent written and interpersonal communicator.
● Minimum 3 years marketing experience, preferably in B2B marketing communications
● Direct marketing experience in SaaS, Telco, Financial Services an asset
#TB_EN
The Marketing Team member will be responsible for managing and executing product marketing initiatives to effectively communicate new product enhancements to accountant customers. They will work cross functionally with various teams to understand the impact of enhancements and develop communication strategies. Duties include driving GTM efforts, managing execution of tactics, supporting change management communications, and project management. Key skills include executional excellence, relationship management, and knowledge of marketing best practices. The ideal candidate will have at least 3 years of marketing experience, preferably in B2B marketing communications.
Position: Product Manager
Company: Confidential
Location: Vancouver, BC
Job Type: Full-time
Job Description:
We are looking for an experienced Product Manager to join our dynamic team. The ideal candidate will be responsible for overseeing the development and implementation of our products, from conception to launch.
Key Responsibilities:
– Define product vision and strategy
– Gather and prioritize product requirements
– Work closely with cross-functional teams to ensure successful product delivery
– Conduct market research and analysis to identify new opportunities
– Develop product roadmaps
– Monitor and analyze product performance metrics
– Collaborate with engineering and design teams to develop innovative solutions
– Stay up to date with industry trends and competition
– Communicate effectively with stakeholders
Qualifications:
– Bachelor’s degree in Business, Marketing, or related field
– 5+ years of product management experience
– Strong analytical and problem-solving skills
– Excellent communication and interpersonal skills
– Ability to work in a fast-paced environment
– Experience with Agile methodologies
– Knowledge of product management tools and techniques
If you are passionate about building innovative products and have a track record of driving successful product launches, we would love to hear from you. Apply now to join our team!
Expected salary:
Job date: Wed, 28 Feb 2024 04:18:40 GMT
