Company: UnitedHealth Group
Location: Orlando, FL
Expected salary: $89800 – 176700 per year
Job date: Thu, 22 May 2025 22:03:20 GMT
Job description:
Job Description: Growth and Marketing Programs Manager
Overview:
We are seeking a skilled Growth and Marketing Programs Manager to lead the development and execution of innovative marketing initiatives aligned with our enterprise strategy. This role is essential in supporting our market business goals and priorities while fostering collaboration across the organization, including regional clinic operations leaders, medical directors, marketing function leads, and health plan representatives.
Key Responsibilities:
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Strategic Alignment: Develop and implement marketing programs that resonate with the overall enterprise strategy and business objectives.
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Collaboration: Work closely with regional clinic operations leaders and medical directors to ensure marketing initiatives are effectively integrated and support local market needs.
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Market Analysis: Conduct thorough market research and analysis to identify growth opportunities and assess competitive landscapes.
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Campaign Development: Design and execute multi-channel marketing campaigns that drive business growth and enhance brand awareness.
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Performance Measurement: Establish KPIs and metrics to evaluate the effectiveness of marketing programs and report on their success to stakeholders.
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Cross-Functional Coordination: Coordinate with various departments, including sales, operations, and customer service, to ensure cohesive execution of marketing strategies.
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Budget Management: Oversee the marketing budget, ensuring optimal allocation of resources to maximize ROI.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- Proven experience in marketing program development and execution in a healthcare or related industry.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional communication and interpersonal skills to build relationships across diverse teams.
- Proven project management skills and the ability to manage multiple initiatives simultaneously.
Why Join Us:
This is an exciting opportunity to play a pivotal role in driving growth and enhancing our marketing strategies within a dynamic organization. If you are passionate about making an impact and advancing healthcare through innovative marketing solutions, we encourage you to apply.