Manager, Content StrategyYork University4.2Toronto, ON$92,622 a year Certificate or diploma in marketing, digital marketing or analytics is an asset. Superior knowledge of marketing concepts including research, integrated… 30+ days ago·More…View all York University jobs – Toronto jobsSalary Search: Manager, Content Strategy salaries in Toronto, ONSee popular questions & answers about York University

Purpose:
The Division of Students provides services, programs and facilities that foster academic success, student development and community engagement. Supporting the Division, VPS Communications & Marketing (the Unit) creates strategic, timely, targeted and engaging student-centric communications. Under the direction of the Director, Strategic Communications, the Manager, Content Strategy is responsible for the development, management, implementation, evaluation and monitoring of the Division of Students’ content strategy and unit-specific marketing and/or communication plans. The Manager will use their experience with market segmentation to develop tailored SEO-optimized communications to generate heightened ROI and results. Core elements of the position are digital storytelling, cross-platform narrative, student-centred stories and strategic, integrated communications. The Manager provides daily support to the content team, ensures that projects and plans are in line with Divisional strategic goals and objectives, resources are identified and allocated to execute plans, and initiatives are monitored for effectiveness and revised as necessary. To facilitate this, the Manager will have strong budgetary and financial literacy. The Manager will work collaboratively with the Manager, Development & Operations and Manager, Digital Marketing & Special Projects to align student-facing communications across multiple platforms and channels. The Manager ensures the development, implementation and maintenance of effective marketing and communication processes and procedures. The Manager works with Faculties, campus partners and Communications & Public Affairs to co-ordinate content used throughout the student life cycle and ensure adherence to brand standards. This position requires a student-focused professional who shares and lives the Division of Students’ values: Respect, Excellence, Innovation, Collaboration, Accountability, Care and Inclusion. These values are demonstrated through a commitment to service excellence whereby the incumbent treats members of the community with care, values their time, strives for personal best and collaborates to improve service experiences for all.

Education:
Undergraduate degree or equivalent, preferably in English, Marketing or Communications or related area of study. Certificate or diploma in marketing, digital marketing or analytics is an asset. Master’s Degree in related field an asset.

Experience:
Three years (3) related experience developing content strategy and marketing plans, project management, content development and creation including photography and videography, analysis of results against performance, people management experience preferably in a unionized environment.

Skills:

– Demonstrated superior content development skills including copywriting, long- and short-form content development, structural editing, copyediting, interviewing, fact finding.

  • Demonstrated excellent communication, organization, interpersonal and relationship management skills.
  • Advanced attention to detail and demonstrated ability to synthesize and integrate knowledge (i.e., connecting disparate pieces of information).
  • Problem solving and critical thinking skills to creatively meet targets.
  • Ability to balance complex strategic plans as well as execution of day-to-day tasks.
  • Ability to operationalize bilingual or multilingual content using translation services.
  • Demonstrated ability to oversee and deliver multiple projects simultaneously under high volume and time pressure.
  • Well-developed leadership, team-building and coaching skills.
  • Ability to communicate with diverse populations, including staff, students and administrators in varying capacities.
  • Demonstrated budget planning and forecasting skills.
  • Intermediate skills in MS Word, Excel, PPT, Adobe Creative Suite, FinalCutPro, and/or Adobe Premiere (or similar).
  • Production skills including messaging, creative layout and design, pre-press knowledge for print. knowledge of video and photoshoot strategy, planning and execution. superior knowledge of marketing concepts including research, integrated communications, content marketing, social media marketing.


Additional Notes:
This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions.The majority of the responsibilities will be conducted in a normal office environment (physical or virtual), making extensive use of computer, phone and other technologies. The Manager may travel occasionally to conferences and professional meetings. Fast-paced environment requiring some flexibility in hours and days of work.

  • Compensation:

York implemented a revised CPM Compensation Framework in 2019. The Framework is a salary grid consisting of 6 or 8 steps (depending on job grade) which is reviewed annually with possible adjustments, and a lump sum Performance Based Recognition Award. Employees will receive the grid adjustment and depending on performance, eligible permanent employees may move to the next step of the grid and may receive a lump sum Performance Based Recognition Award.Visit the CPM Compensation page on the HR Website to find out more about York’s CPM Compensation Program.

The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.

York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.

We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.

York University employees must apply to jobs through the Employee Career Portal – YU Hire. If you are a current York University employee and/or are using your rights under a collective agreement to view and/or apply to jobs, you MUST log into YU Hire to access the York University Employee Career Portal.

PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.

Manager, Content Strategy


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Marketing AssistantYork University4.2Toronto, ON$67,412 a year Experience with digital marketing and social media platforms and their use in a marketing context is required. Experience developing marketing plans required. 30+ days ago·More…View all York University jobs – Toronto jobsSalary Search: Marketing Assistant salaries in Toronto, ONSee popular questions & answers about York University

Purpose:
The Marketing Assistant (MA) is an integral member of the Osgoode Professional Development (OsgoodePD) marketing team by supporting the marketing process for Continuing Legal Education (CLE) and Master of Laws (LLM) programs. The MA plans, develops and coordinates the implementation of comprehensive and innovative marketing and promotional plans in support of organizational goals and objectives. The incumbent works on a diverse and varied set of marketing execution activities including the design, creation and distribution of various promotional materials. The MA conducts market research and trend analysis of various programs. The MA works very closely with the Manager to ensure that brand guidelines are being followed on all marketing material and communication channels.

Education:
Community College diploma in business/marketing or an equivalent of 2 years recent experience (defined as within the last three years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below.

Experience:
Three years recent related marketing experience in a high-volume customer focused environment. Experience developing marketing plans required. Experience in developing, coordinating and producing promotional and marketing material required. Experience with databases and design software is required. Experience with digital marketing and social media platforms and their use in a marketing context is required. Experience setting up social media campaigns and paid advertising (i.e., LinkedIn Sponsored Updates, Facebook and Twitter campaigns) required.

Skills:
Intermediate to advanced proficiency in InDesign, Illustrator, Photoshop, Google Analytics, WordPress and basic HTML/CSS for the purpose of updating and maintaining websites. Intermediate knowledge of Microsoft Office Suite programs (Word, Excel, PowerPoint) and experience with CRM systems. Demonstrated ability to conceptualize, analyze, and develop marketing plans. diplomacy and professionalism in interactions with internal and external stakeholders. Ability to build strong and positive workplace relationships with staff, internal clients and vendors. excellent oral and written communication skills. ability to develop and maintain positive working relationships including showing respect for other’s views and opinions. sensitivity to multiple perspectives. excellent organizational skills. demonstrated experience coordinating projects, ability to multi-task, prioritize and respond effectively to competing time lines. demonstrated ability to maintain high rate of accuracy despite frequent interruptions. demonstrated ability to work independently and as part of a team. meticulous attention to detail. good judgment, creativity, initiative and service oriented. ability to maintain confidentiality. Excellent quantitative, analytical, research, planning & time management skills. Demonstrated experience using databasesystems. Demonstrated experience with social media platforms such as Facebook, LinkedIn and Twitter.

Additional Notes:
Please note: This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview.

In order to be considered as an internal applicant, York University employees in the YUSA-1 bargaining unit must apply for jobs through the Employee Career Portal – YU Hire.

If you are a current York University employee in the YUSA-1 bargaining unit and/or are using your job posting rights under the collective agreement to apply for jobs, you MUST log into YU Hire to access the York University Employee Career Portal.

As per Article 12.02(f) of the YUSA-1 Collective Agreement, to be considered an internal applicant, employees in the YUSA-1 bargaining unit must submit the application 5 working days following the first day of posting. this is referred to as the ‘Posted Date’ on the job the posting. This applies to YUSA-1 internal and YUSA-1 Concurrent postings. Please refer to the ‘Posting Intent’ on the job posting.

If not filled by an employee in the YUSA-1 bargaining unit, employees in the YUSA-2 bargaining unit who have applied within the first 5 days from the ‘Posted Date’ will be given preference.

The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.


York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.


We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.


York University employees must apply to jobs through the Employee Career Portal – YU Hire. If you are a current York University employee and/or are using your rights under a collective agreement to view and/or apply to jobs, you MUST log into YU Hire to access the York University Employee Career Portal.


PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.

Marketing Assistant


CLICK TO APPLY