Marketing & Sales Operations ManagerTrader Corporation3.6Toronto, ON Expert in email marketing and marketing automation technology specifically Pardot. We are looking for an experienced sales & marketing technology professional… 30+ days ago

Are you ready to join AutoTrader and help us create bar-raising digital experiences for our clients and customers? Do you have an entrepreneurial spirit and enjoy a flexible work arrangement? As we continue to leverage trending technologies to drive customer-centric innovations, we also provide a Company Culture unlike any other. We are all about Collaboration, Growth, and Fun.

Trader Corporation is the team behind Canada’s leading automotive marketplace,, as well as a world-class digital advertising business. We are a technology-driven company that creates compelling solutions for our users and dealer customers. We are expanding our team and are looking for a Marketing & Sales Operations Manager to join our team.

About the Role

We are looking for an experienced sales & marketing technology professional to support our sales & marketing operations and help grow our Canadian business. The successful candidate will be responsible for the development of sales operations processes & design and implement effective marketing campaign tools.

This role will be the champion of Sales & Marketing technology platforms, maintain modern marketing technology stack and support the Sales and Marketing Directors in continuous improvement of sales & marketing campaigns.

We are searching for a strong collaborator with outstanding analytical skills who can optimize processes and technology setup while understanding requirements from the sales and marketing teams.

What You’ll Do:

  • Manage our MarTech stack for the purpose of maintaining scalable and integrated Marketing processes that guarantee clear and accurate campaign measurement
  • Establish and maintain scalable processes that facilitate on-time, consistent delivery of marketing across channels, with the goal of reducing/eliminating inefficiencies
  • Measure results and optimize campaigns through A/B testing in order to improve open rate, deliverability, click rate, opt-out rate, conversion rate, as well as specific business goals around individual campaigns.
  • Establish and maintain best-practice lead nurturing and lead scoring engines
  • Provide end-user training and support, campaign configuration across our marketing technology platforms (Salesforce, Pardot)
  • Act as a key advocate for CRM and advanced email targeting opportunities – bringing forward new automation abilities and highlighting any required data integrations.
  • Troubleshoot issues related to HTML templates, list segmentation and other aspects of execution within the marketing technology platforms
  • Act as the CASL champion ensuring processes are CASL compliant, opt-in forms reflect approved legal language, all data requirements are met
  • Develop and provide sales reporting, including territory analysis and cadence management
  • Manage and evaluate third-party relationships, such as Salesforce, Outreach, other efficiency tools, etc.
  • Create and maintain reports and dashboards on sales and marketing activities, the performance of marketing campaigns, and overall business impact
  • Maintain Salesforce and put in workflow rules for efficiency, which will include importing new accounts, ensuring proper sales hygiene with account and opp management
  • Develop and maintain the process for onboarding new account executives, including the introduction of new tools and training

What You’ll Need:

  • Degree or diploma in Business, Commerce, Marketing or Digital Marketing
  • Minimum 3+ years of experience in sales & marketing operations or a similar role
  • Highly organized, self-motivated, adept at managing change and priorities with an ability to work under tight deadlines
  • Excellent oral and written communication skills
  • Expert in email marketing and marketing automation technology specifically Pardot
  • An excellent understanding of email marketing concepts and metrics such as sender score, deliverability, sender reputation, open rates, CTR, etc.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Proficient using analytics tools (e.g. Google Analytics, Power BI, or similar tools)
  • Demonstrated ability to work collaboratively with multiple stakeholders and cross-functionally
  • Working knowledge of HTML, CSS, SQL

What’s in it for you…

  • An environment built to help you be your creative best
  • Competitive employee benefits program (medical, dental, vision, and extended health care)
  • Paid time off
  • Professional Development dollars
  • Retirement benefits
  • Company Incentive plans
  • Flexible work environment
  • Team-building and Employee Appreciation events
  • Employee and Family Assistance and Wellness Programs
  • Gym membership discounts

Do we have your attention now? If so, we would love to hear from you!

At Trader Corporation, we welcome everyone to apply. We are committed to diversity and inclusion in our workplace, where every team member feels valued.

Marketing & Sales Operations Manager