Marketing & Project CoordinatorNarrowcontentToronto, ON•Temporarily Remote$40,000 – $50,000 a year Execute day to day requests, including: serving client requests, digital marketing strategies, create marketing content, presentation support, and participation… 20 days ago·More…View all Narrowcontent jobs – Toronto jobsSalary Search: Marketing & Project Coordinator salaries in Toronto, ONSee popular questions & answers about Narrowcontent


Marketing & Project CoordinatorNarrowcontentToronto, ON•Temporarily Remote$40,000 – $50,000 a year
Execute day to day requests, including: serving client requests, digital marketing strategies, create marketing content, presentation support, and participation…
20 days ago·More…View all Narrowcontent jobs – Toronto jobsSalary Search: Marketing & Project Coordinator salaries in Toronto, ONSee popular questions & answers about Narrowcontent


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Digital Media & Search Manager / Responsable Media numérique…Air Canada Vacations3.3Toronto, ON Build all digital media plans based on target audience and campaign objectives. Integrate strategies and recommendations with other active marketing channels… 30+ days ago·More…View all Air Canada Vacations jobs – Toronto jobsSalary Search: Digital Media & Search Manager / Responsable Media numérique et marketing par moteurs de recherche salaries in Toronto, ONSee popular questions & answers about Air Canada Vacations


Digital Media & Search Manager / Responsable Media numérique…Air Canada Vacations3.3Toronto, ON
Build all digital media plans based on target audience and campaign objectives.
Integrate strategies and recommendations with other active marketing channels…
30+ days ago·More…View all Air Canada Vacations jobs – Toronto jobsSalary Search: Digital Media & Search Manager / Responsable Media numérique et marketing par moteurs de recherche salaries in Toronto, ONSee popular questions & answers about Air Canada Vacations


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Marketing Manager, Corporate BrandRELX3.7Toronto, ON•Remote Undergrad Degree with 5+ years of marketing experience. Interpersonal Skills- Working within a team of digital marketing professionals and collaborating with… 10 days ago·More…View all RELX jobs – Toronto jobsSalary Search: Marketing Manager, Corporate Brand salaries in Toronto, ONSee popular questions & answers about RELX

Job Description

Develop, implement, and report on integrated marketing strategies that drive brand and product awareness, demand generation, and customer retention. Partner with all levels of the business including Segment Marketing, Content/Product Development, Sales, Product Adoption/Training and more, to align marketing efforts with key business strategies, and initiatives.

Brand Marketing:

  • Position LNC as an industry leader by ensuring the brand and products are accurately promoted to drive awareness and position the brand as a legal innovation leader
  • Ensure all customer-facing materials deliver a consistent brand voice, personality, and visual identity.
  • Collaborate with North American and Global team/resources on re-brand activation and adoption
  • Deliver a mix of Segment and Brand Marketing projects which showcase the breadth and depth of LexisNexis Canada product solutions, and market leadership
  • Assumed ownership of the brand’s equity and trademarks.
  • Provide ongoing guidance to Segment Marketing Managers and other business groups by overseeing/editing communication pieces, developing tactical pieces, and contributing unique solutions/ideas.
  • Measurement, monitoring and ongoing reporting on the results of marketing campaigns and tactics (i.e. impressions, followers, CTR, downloads, leads generated, revenue, etc.).

Corporate Marketing:

  • Demonstrate a data driven insight approach to develop initiatives that drive customer growth and demand generation
  • Project management – management of multiple cross- functional campaign /initiatives.
  • Agile – adoption and utilization of Agile methodology and processes
  • Internal and external communication – development and execution of content for an omni channel marketing approach
  • Corporate website – overall site management and optimization including branding, content development and positioning, customer journey and messaging
  • Management of the creative process to ensure timely development or amendment of collaterals, working with remote creative teams.
  • Customer focus – creation and utilization of testimonials, case studies and other tools to drive demand generation
  • Event management – management of sponsorships, events, and strategic partnerships with select associations
  • Developing cross- functional objective driven incentive promotions to deliver growth in existing and new customers
  • Whitespace – leading the development of whitespace strategy and execution
  • Budgeting – monitoring and tracking to ensure ROI and efficiency of spend

Additional Skills:

  • Expertise – Understands key business drivers; uses this understanding to accomplish own work
  • Problem Solving- Uses existing procedures to solve routine or standard problems
  • Interpersonal Skills- Working within a team of digital marketing professionals and collaborating with other departments, -including Product, Sales Operations, Sales and Content, to develop and enhance strategies. Ability to collaborate effectively on cross- functional initiatives (strategic and tactical)
  • Undergrad Degree with 5+ years of marketing experience
  • Ability to work in a high-performance team collaborating and assisting other managers and coordinators to drive team growth
  • Soft Skills- Ability to maneuver well and be an influencer in a matrix organization – good interpersonal skills, presentation skills and good working relationships with key stakeholders across the organization

LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

Please read our Candidate Privacy Policy

Marketing Manager, Corporate Brand


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newWeb Content Marketer | Professional MarketingIngram Micro3.7Mississauga, ON A four-year college degree (or additional experience in a related field) and 3 years functional experience including a minimum 1-year position-specific… 1 day ago·More…View all Ingram Micro jobs – Mississauga jobsSalary Search: Web Content Marketer | Professional Marketing salaries in Mississauga, ONSee popular questions & answers about Ingram Micro

Description

Ingram Micro helps businesses fully realize the promise of technology.TM No other company delivers the full spectrum of global technology and supply chain services to businesses around the world. Ingram Micro’s global infrastructure and deep expertise in technology solutions, supply chain, cloud and mobility enable its business partners to operate efficiently and successfully in the markets they serve. Combined with distinct market insights and the trust and dependability generated from decades of strong partner relationships, Ingram Micro stands apart as the global technology services provider for the future.

Join our Digital Marketing team as our next Web Content Marketer


Main Responsibilities:

  • Manages the display of content on our website, including content design, development, and production.
  • Creates web pages that engage users and provide a positive user experience.
  • Ensures that website content has a look and feel consistent with HUB’s brand guidelines.
  • Works with developers to solve technical issues in displaying content and website functionality.
  • Ensures that project/department milestones/goals are met and adheres to approved budgets.
  • Performs QA/usability testing on multiple sites.
  • Communicates well with all divisions within our company.
  • Adhoc Requests & Projects


Position Summary:

Responsible for creating and delivering marketing tactics and advertising campaigns. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes.

Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages. Manages the marketing and implementation of programs and analyzes their effectiveness. May be responsible for processing and/or scheduling web-based advertising.

Develops models for vertical markets, campaigns and ad models and conducts research studies. Responsible for implementing and driving channel programs.

Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs. Responsible for planning and market research activities designed to increase sales growth and expand market share. Develops and implements strategic marketing policies and objectives.

Evaluate and adjusts strategies to respond to changing and/or competitive markets. Identifies and maintains relationships with product partners, third-party vendors, etc. Responsible for strategic customer acquisition programs. Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis.

Develops marketing strategies for new and existing products and services. Researches trends and technologies to meet customer needs. Works with sales to ensure that sales reps have necessary collateral and advertising materials.

What you bring to the role:

Established and productive professional individual contributor. Works independently with general supervision. Problems faced are difficult and may be complex.

May influence others within the job area through explanation of facts, policies and practices.Works on moderate to complex projects. Uses company standard policies and procedures to resolve a variety of issues.

Exercises judgment within defined procedures and practices to determine appropriate action. Receives a moderate level of guidance. Work is reviewed for soundness of judgment and overall accuracy. General proficiency with various tools, systems, and procedures required to accomplish the job. May need to consult with Senior/Specialist staff members on some technical issues.

A four-year college degree (or additional experience in a related field) and 3 years functional experience including a minimum 1-year position-specific experience.


Our Hybrid Work Program is now live for our office associates. As part of this approach, we will host most of our interviews on-site, but some interviews may be conducted virtually over the phone or through video. As a part of our COVID-19 Safety measures, we will be requesting information around your vaccination status, if you are hired as an Ingram Micro/Ingram Micro Cloud associate.


Ingram Micro is an inclusive Equal Employment Opportunity employer, with a focus on Diversity, Equity & Inclusion. We consider applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please reach out to the Talent Acquisition Specialist/Job Poster and identify the type of accommodation or assistance you are requesting. We will try our best to make these accommodations. Please do not include any medical or health information in this email.

Web Content Marketer | Professional Marketing


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Content and Digital Marketing SpecialistSuperior Propane3.2Mississauga, ON Ability to develop email marketing content and a solid understanding of email marketing best practices. You also excel in developing email marketing copy that… 19 days ago·More…View all Superior Propane jobs – Mississauga jobsSalary Search: Content and Digital Marketing Specialist salaries in Mississauga, ONSee popular questions & answers about Superior Propane

Superior Propane is looking for a digital media and communications expert who is both creative and data-driven. You enjoy measuring and analyzing social media posts and blogs to create or fine-tune content that ranks highly in search and drives quality organic traffic to our website. You also excel in developing email marketing copy that garners high clickthroughs and conversions. You’ll also support the Marketing team to coordinate, create, and manage other content as needed, such as for product marketing and sponsorships. This position is best suited for someone with a strong balance of writing skills and SEO experience, and some experience/familiarity with communications (e.g. media relations, public relations and social media). You’ll play a key role in supporting acquisition and retention goals, and will report to the Sr. Manager, Marketing Communications.


Responsibilities

Content Planning and Development

  • Develop a content strategy and editorial calendar to drive organic traffic to our corporate website
  • Create and publish engaging content to increase organic search rankings and website traffic (e.g. GMB posts, blog posts, product pages, landing pages, videos)
  • Coordinate French translations for website content
  • Develop on-brand and compelling copy to support marketing initiatives such as email marketing campaigns, direct mail, case studies, video scripting, RFPs, etc.
  • Amplify and distribute content across owned and 3rd party channels used by our audiences, and track performance of inbound content initiatives

E-mail Marketing

  • Develop email marketing copy that results in conversions and growth in support of various business goals
  • Analyze open rates, clickthroughs and other email metrics to enhance copy and improve results

SEO

  • Measure performance of website content and apply SEO tactics to improve page traffic, engagement and conversions (e.g. backlinks, keyword densities, titles, meta descriptions, tags, schema, etc.)
  • Monitor, measure and optimize local search listings on Google my Business, Apple Maps, Bing, etc.
  • Gather and analyze keyword research and trends to find opportunities to increase visibility of Superior’s website for discovery searches related to propane and fuels

Social Media

  • Maintain and grow Superior’s social media presence and YouTube video library by creating and publishing content including videos
  • Work with 3rd party agencies to produce videos for YouTube or other social channels

Business Communications

  • Support media and government relations initiatives with writing press releases, key messages, company backgrounders, story pitches, etc.

Education & Experience

  • Bachelor’s Degree (B.A.) or equivalent in Marketing, Digital Marketing, or Communications
  • 3-5 years of digital content or communications experience
  • Strong copywriting and verbal communications skills for writing well-researched content that drives audiences to our website
  • Ability to develop email marketing content and a solid understanding of email marketing best practices
  • Experience with Google local search and Google ads
  • Analytical mindset and familiarity with YouTube and Google Analytics to be able to interpret data and tell stories
  • Solid SEO skills to create web content that’s optimized for Google and SERP features
  • Customer-centric approach to understanding Superior’s audiences and pain points, as well as the stages of their buyer/customer journey
  • Experience coordinating or managing social media platforms, such as Facebook, Twitter, LinkedIn, YouTube or others
  • Strong time management, project management, organization, and prioritization skills
  • Ability to multitask and handle various projects, deadlines and changing priorities
  • Familiarity with a content management system (CMS) such as Sitecore an asset
  • Bilingual in French an asset

“Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at aoda_hr@superiorpropane.com to let us know how we can enhance your experience.”

Content and Digital Marketing Specialist


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newMarketing & Community ManagerAce Hotel TorontoToronto, ON *Experience with digital advertising, email marketing, event marketing, social media, content marketing and SEO *. *Passion for the Ace Hotel brand *. 8 days ago·More…View all Ace Hotel Toronto jobs – Toronto jobsSalary Search: Marketing & Community Manager salaries in Toronto, ON

Marketing & Community Manager

This position reports jointly to The General Manager and liaises with Marketing at Atelier NYC. They will work as an extension of the Marketing team. This position is focused both on social community management and events support. He/she will interface with a wide range of cultural practitioners and partners, and act as an ambassador of the Ace Hotel Toronto and Ace brand.

A successful manager is revenue and customer-focused, proactive and self-driven. He/she successfully operates with a high degree of autonomy, collaborates well, and has proven experience creating, launching and driving brand awareness initiatives to conversion. He/she is skilled at working both strategically (setting big picture goals, using customer data to present strong ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and problem solving).

Roles & Responsibilities:

  • Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement, and increasing room bookings
  • Curate and manage local programming and strategic brand partnerships focused on engaging and increasing brand awareness with our target audiences
  • Create and execute a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising, email communications, and live content capture on property
  • Curate an event marketing strategy mapped to quarterly goals
  • Work closely with F&B teams to drive traffic to the property’s outlets through programming, social and paid channels
  • Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty
  • Own reporting on marketing plans, key campaigns and KPIs to leadership and broader organization
  • Work with the Atelier team to field media requests and on-property media tours and photo shoots

Qualifications:

  • Passion for the Ace Hotel brand
  • 5+ years of marketing experience, ideally with brand building experience
  • Experience with digital advertising, email marketing, event marketing, social media, content marketing and SEO
  • Excellent verbal and written communication skills
  • Strong project manager. Able to motivate teams, multitask and prioritize against competing deadlines, evaluate tradeoffs, flag concerns, and ensure goals are met
  • Optimistic, proactive, self-driven and results-oriented

Comfortable with ambiguity; thrives in a fast-paced environment with shifting priorities

Job Types: Full-time, Permanent

Schedule:

  • Holidays
  • Monday to Friday
  • On call
  • Weekend availability

Work remotely:

  • No

Marketing & Community Manager


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newGraphic Designer / Social Media ManagerBaby Dream Company Inc.Toronto, ON•Temporarily Remote$45,000 – $70,000 a yearUrgently hiring Designing & creating social media, email, digital ad assets. Creating on-brand graphics in Adobe Photoshop or other editing programs. Must be fluent in English. 2 days ago·More…View all Baby Dream Company Inc. jobs – Toronto jobsSalary Search: Graphic Designer / Social Media Manager salaries in Toronto, ON

Baby Dream Company is looking for a Graphic Designer / Social Media Manager to join our fast-growing team.

Baby Dream Company is the company behind the award-winning children’s sleep device, Baby Dream Machine. Baby Dream Machine uses 5 key functions to help children sleep better & longer. These include: Night Light, Red Light Therapy, Sound Machine with Pink Noise, Cool-Mist Humidifier & Aromatherapy.

Baby Dream Machine has been listed as a must-have device for all new parents by Business Insider, Pregnancy & Newborn Magazine, The Kelly Clarkson Show, Fatherly and more! It is loved by celebrities & one of the fastest growing baby products on the market.

We are looking for a Graphic Designer / Social Media Manager to join our fast-growing, highly motivated team. Responsibilities include, but are not limited to:

  • Creating on-brand graphics in Adobe Photoshop or other editing programs
  • Creating and maintaining brand style guide
  • Designing & creating social media, email, digital ad assets
  • Creating social media calendar & coordinating all channels (ie. e-mail, Instagram, TikTok, Facebook – making sure we are posting content across all platforms)
  • Creating in-store display units
  • Creating & editing packaging designs
  • Editing photos from photoshoots
  • Creating website graphics

Candidate should have experience in:

  • Minimum 2-5 years Graphic design (Photoshop skills are a must)
  • Proficient in Adobe Photoshop
  • Social media design experience & planning (take a look at our Instagram @babydreammachine)
  • Email marketing design experience
  • Excellent communication skills
  • Excellent organizational skills
  • An excellent eye for design & branding

Must be fluent in English.

Please note – This is NOT an entry-level role. Candidate must have at least 2-5 years of relevant experience. You will report directly to the Vice President

Job Types: Full-time, Permanent

Salary: $45,000.00-$70,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Flexible schedule
  • Paid time off
  • Profit sharing
  • Stock options
  • Work from home

Schedule:

  • Monday to Friday

COVID-19 considerations:
Enhanced cleaning. Work from home available.

Work remotely:

  • Temporarily due to COVID-19

Graphic Designer / Social Media Manager


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newFull-time Marketing & Customer Experience SpecialistTom&SawyerToronto, ON 3+ years experience in a digital marketing role. Report on performance with a focus on recommending appropriate action based on. Paid Personal and Sick Days. 1 day ago·More…View all Tom&Sawyer jobs – Toronto jobsSalary Search: Full-time Marketing & Customer Experience Specialist salaries in Toronto, ON

40 hours per week

Toronto, On

As our Marketing & Customer Experience Specialist, you will report to and work closely with our

Marketing & Customer Experience Supervisor and the Growth & Analytics Project Leader. The

role supports a fast-paced team that is focused on driving acquisition, retention and

engagement in both our direct-to-home subscription and authorized retailer channels. Key areas

to drive growth and retention will be CRM channels including email, SMS, direct mail and others.

The ideal candidate is seeking an opportunity to have a real impact on a fast-growing and

exciting brand. They will be responsible to ensure that all CRM initiatives are executed on time

and in accordance with CASL regulations, best practices, business goals and established

metrics.

Job Responsibilities

Ability to think through audience segmentation, email/SMS personalization, A/B and

multivariate testing as it relates to each campaign

Collaborate with Marketing & Customer Experience Manager and Growth & Analytics

Project Lead to define channel strategy and roadmap to deliver programs that line into

the overall business objectives

Create, test, and deploy a variety of CRM campaigns with strict adherence to the

marketing calendar (including email, SMS, direct mail, etc.)

Conceptualize, scope, segment, implement, optimize cross-channel journeys and

content personalization strategy that lines into CRM program KPIs

Responsible for A/B and multivariate testing

Support direct team to ensure all marketing communications are error-free and

consistent with brand guidelines and values

Collaborate within a multidisciplinary team, across departments, internal and external

stakeholders, such as: in-house and outsourced graphic designers and printers,

copywriters, in-house and consulting animal nutritionists, in-house and consulting chefs,

IT teams, authorized retailers, other professional consultants and also with the two

founders.

Own, reach and surpass your campaign KPIs that you are accountable for by

continuously proposing ways to improve performance through data analysis,

relevant/personalized content and optimizing conversion funnels

Collaborate with the insights team to validate current objectives, track progress, and

adjust objectives as new insights are found

Report on performance with a focus on recommending appropriate action based on

campaign and journey results

Proactively define a quarterly improvement plan, execute and measure tests to improve

performance, synthesize results and present to management

Build and maintain guidelines for assigned projects and channels and proactively guide

and influence the creative team to ensure the best possible outcomes

Document procedures and build training material for others to follow

Stay current with industry trends and benchmarks

Facilitate sharing of channel learnings to Marketing teams

Experience with budget management and ensuring strong KPI metrics are achieved

against the budget

Engage external partners to most effectively contribute to the project deliverables.

Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations

Understanding of CRM compliance & best practices, list clean-up and maintaining a

clean database, prospect and subscriber segmentation, improving email deliverability,

data integrity, etc

Training shifts in retail operations and food production to learn the business as a whole

Desired Skills And Experience

Bachelor’s degree (business economics, marketing, or communication-related fields)

3+ years experience in a digital marketing role

Keen attention to detail

Strong organization and prioritization skills

Ability to take an analytical data-driven approach

Excited to work in a fast-paced environment

Analytical aptitude with a focus on making data-driven decisions

MS Office, especially Excel.

Ability to work with large datasets and summarize findings in a clear format

Strong understanding of customer segmentation, customer lifecycle stages and CASL

Great written communication skills in English (French is an asset)

Experience with email service providers (e.g. Klaviyo) and Google Analytics an asset

Experience with Shopify is an asset

Proficient knowledge of design software, such as Adobe Suite of products (Illustrator,

Photoshop) and Canva

A customer-centric mindset and strong problem-solving skills

Passion for food, nutrition and pets

WHY TOM&SAWYER?

We’ve been “Keepin’ It Real” Since 2015! Tom&Sawyer’s chefs gently cook the highest quality,

human-edible pet food available and our marketing and customer experience team members

strive to match that quality in all customer interactions with our brand every day!

What We Have To Offer

Paid Personal and Sick Days

Annual performance bonus program

Ability to participate in the Employee Equity Incentive Plan

Meal plan program for employee’s dog/cat

Employee discounts on all products

Please send your cover letter and CV to: careers@tomandsawyer.com

Full-time Marketing & Customer Experience Specialist


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newMarketing Technology Systems Co-ordinatorSeneca College of Applied Arts and Technology4.3Markham, ON$35.39 – $41.01 an hour Minimum of three (3) years of experience in a similar role, building complex marketing campaigns by using marketing technology and CRM systems is required. 1 day ago·More…View all Seneca College of Applied Arts and Technology jobs – Markham jobsSalary Search: Marketing Technology Systems Co-ordinator salaries in Markham, ONSee popular questions & answers about Seneca College of Applied Arts and Technology

Posting Date (E):
October 22, 2021
Closing Date (E):
October 27, 2021
Pay Range:
Payband I – $35.39 – $41.01 (start rate: $35.39)
Hours:
35 hours a week
Type:
Permanent
Shift:
Monday- Friday, 9:00 AM to 5:00 PM
Contract Start Date (if applicable):
Contract End Date:

Position Summary:

Please review the Fall Term 2021 COVID-19 Vaccination Policy prior to applying to this position.

Working as part of the larger Marketing and Communications team, the Marketing Technology Systems Co-ordinator’s primary function is to provide leadership in coordinating all activity necessary for the execution of Seneca’s marketing automation and CRM systems, for marketing and communications purposes, while operationalizing all internal and external mass communications sent on behalf of Seneca.

Responsibilities:


Strategic Planning and Support

  • Provides recommendations for further automation and audience refinements for email communications strategies.
  • Provides email and campaign analysis and recommendations to improve the prospect/applicant/student journey through multiple email campaigns.
  • Contributes to the development of comprehensive reports.
  • Provide technical recommendations and support throughout project planning and implementation.

Email Communications Execution

  • U tilize Eloqua email design tools fully to develop simple text-based emails as well as complex, graphic-rich marketing emails.
  • Understand and implement email accessibility standards, CASL and email best practices (responsiveness, formatting, link structure, subject and preview text etc.).
  • Ensure Seneca brand and style standards are applied to all communications and outreach.
  • Design, implement and maintain simple and complex email campaigns in Eloqua Canvas and Program Builder interfaces.
  • Utilize Eloqua to develop registration and other forms, create landing pages and ensure integration with event platforms.
  • Design, implement and maintain lead collection and distribution and other technical implementations in Eloqua and Salesforce.

Monitoring, Analysis and Recommendations

  • Provide monitoring, analysis and recommendations for audience targeting, segmentation and capacity.
  • Provide comprehensive email and campaign reports, including analysis and recommendations.
  • Perform ongoing data and asset maintenance within Eloqua and Salesforce systems and technical peer review checks on Eloqua set-ups.
  • Provides technical recommendations throughout project planning and implementation.
  • Work with clients to educate and inform them of best practices and how to incorporate them into communication strategies to ensure maximum impact for every campaign.
  • Perform data migration, master data management and data clean-up functions in Eloqua and Salesforce.

Other Duties as Assigned.

Qualifications:

Education

  • Minimum three (3) year diploma/degree in Marketing, Information Systems, Business, Computer Science, Digital Media or related discipline is required. If education is in another field of study, please state how it is related.
  • Education in Marketing Automation and CRM management is considered an asset.

Experience

  • Minimum of three (3) years of experience in a similar role, building complex marketing campaigns by using marketing technology and CRM systems is required.
  • Experience working with CRM and marketing automation systems or tools is required.
  • Specific experience with Salesforce, Oracle Eloqua and Peoplesoft or equivalent is considered a strong asset.

Skills

  • Practical work experience in reporting, data analysis and programming with primary emphasis on systems analysis.
  • Excellent written and verbal communication skills, with a strong interactive communications skillset.
  • Proven investigative, research, analytical and problem-solving skills.
  • Self-motivated, results-driven and capable of prioritizing multiple tasks in a collaborative team environment. Has the ability to thrive in a high-volume, fast-paced environment.
  • Comprehensive understanding of the theory and practical implementation of CASL and Experience in HTML and CSS programming.
  • Strong knowledge of marketing email campaign best practices (number and timing of emails, types of audiences, audience segmentation, integration of email as part of a broader marketing strategy etc.).

Notes:

  • A skills assessment test will be administered during the recruitment process.

Seneca is committed to diversity and encourages applications from qualified candidates, especially Indigenous persons, members of sexual minority groups, visible minorities, women, and persons with disabilities. View Seneca’s Diversity Policy.

Note: Seneca requires copies of educational credentials at the time of an interview. Confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency will be required upon hire.

We thank all applicants for their interest in this position, however, only those selected for an interview will be contacted.

Marketing Technology Systems Co-ordinator


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Content Marketing ManagerResolver3.7Toronto, ON•Remote Work with the SEO specialist to use SEO content tools to identify content creation opportunities based on keyword searches, prioritizing high volume keywords… 8 days ago·More…View all Resolver jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ONSee popular questions & answers about Resolver

Resolver operates as a hybrid workforce with the option to work at home, in the office, or a mix of both.

Resolver is looking for a Content Marketing Manager to own and grow the impact of content. You’ll create content to drive awareness and engagement as well as position Resolver as a thought leader in the tech space & the Risk Industry.
About Resolver:
Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. The global pandemic has certainly taught us that the ability to manage uncertainty is the challenge of our generation. At Resolver we are transforming risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose.
We are ambitious in both our mission and our culture. As a scale-up, we have the innovative, non-hierarchical approach of a start-up blended with the stability and financial security of an enterprise. Resolver has been named one of Canada’s Great Places to Work five years in a row, our average tenure is 3 years and year over year 92% of Resolverites chose to stay with us.

If you’re looking to quickly make an impact and be supported while doing so, then I think we should chat!
Let’s break down the day-to-day a little further:
*
Content Creation*

  • Create, curate, and edit content for a variety of asset types including, but not limited to: blogs, white-papers and long-form documents, infographics, 1-pagers, press releases, sales collateral and webinars
  • Own the social media channel content calendar and content posting. Work closely with product marketing, demand generation and talent teams to curate the right mix of messages that reflect the Resolver brand and position Resolver as a thought-leader within the Toronto tech community as well as within the Risk industry
  • Curate and develop email communications, including the monthly newsletter as well as ad-hoc email messages around product updates, partnerships, webinar offerings, etc.
  • Take ownership of the Resolver blog, defining what type of content belongs in the blog and planning the content calendar; manage guest blogs and executive blog pieces to ensure variety and engagement of content
  • Ensure content has the right voice and tone to deliver on brand consistency, create and manage copy guidelines with external freelancers and partners, ensuring all Resolver content aligns to overall brand positioning

Content Strategy

  • Work with subject matter experts, internal stakeholders, vendors, analysts, and industry experts to design and execute a thought leadership content program
  • Identify gaps in the existing content strategy; what are we not doing? Are there markets or stages in the buying cycle where content can better support our prospects and customers?
  • Our goal is to have prospects and customers turn to Resolver content to keep informed and help them achieve great things within their organization. An important aspect of this role is to keep up with industry trends and stay abreast of world events to deliver relevant and timely content.
  • Manage a content creation budget to deliver on thought-leadership, increased SEO traffic, and opportunity and lead generation objectives
  • Work with third-parties including analysts, partners, select vendors, industry relevant thought leaders, etc. on content exchanges, collaborations, partnerships, sponsorships, and co-branded content
  • Collaborate with the marketing team to ensure that content distribution opportunities are maximized with both archival content and net-new content creation; own the content library for Resolver

Content Analysis & Insights

  • Track and measure effectiveness of content using asset specific KPIs and metrics
  • Apply a basic understanding of SEO (and work with Digital Marketing team) to measure content performance’s effectiveness in driving traffic and generating sales opportunities
  • Work with the SEO specialist to use SEO content tools to identify content creation opportunities based on keyword searches, prioritizing high volume keywords for content creation

More about you:

  • Proven experience in a B2B content creation role
  • Experience in writing a variety of content pieces, including website copy, landing pages, email, social media copy, and webinars
  • Speaking of writing, you’re a great writer who can simplify content to a variety of audiences; as well as write with an engaging style to differentiate Resolver from our competitors
  • You’re organized & self motivated- you can define goals and prioritize work based on what’s impactful to the business and our target audience
  • You enjoy experimenting! You can test ideas and alternate tactics, as well as take risks and use a creative approach to content creation
  • Excellent written & verbal communication skills
  • You’re a collaborator and a communicator – you can build relationships with different stakeholders and communicate effectively with different groups
  • You’re data driven with how you approach content measurement & metrics
  • Attention to detail & excellent time management are in your skill set!
  • You have a basic understanding of SEO optimization strategies

What we’ll give you in return
We know how important diversity is in creating solutions for all people. Our vision is one where all people have the skills and confidence to harness the power of technology to create a better and more inclusive future. We have a comprehensive rewards package to show our team our appreciation for everything they do:

  • Health and Wellness Benefits: 100% paid by us for health and dental from day one. And our vision care is every 12 months! We also offer a wellness/fitness reimbursement, that can go towards things like gym memberships, yoga classes, soccer membership fees or a bike.
  • Professional development: we have an external learning budget to help you grow and develop. We host a learning workshop about every 6 weeks on topics like Time Management, Self-Awareness and Giving Feedback; we also have e-learning to meet the needs of our remote team. We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond. We also have a Coaching Program for all our managers. We know how important it is to have a good boss, so we invest in their development.
  • Vacation: it’s open, which means we don’t worry about an accrual clock. On average, we see most folks enjoying between 3-4 weeks off a year.
  • Parental leave: Best-in-class top-up for new parents – 100% for 15 weeks new parents and a bonus 5 weeks for birth mothers.
  • Flexibility & trust – While we are remote for now, we enable our team to create a work environment that will set them up for success. We hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role.
  • Back in the Office – If you choose to come into the office once we’re back, you will have access to snacks and beverages and in-office games like Switch, chess and ping-pong. We will be offering up lots of opportunity for team socials too, including the folks who are remote!

Interested?
If you want to work in a highly collaborative environment and are committed to making a difference, click here to get the process rolling.
We truly appreciate all interest and will happily reply to qualified candidates.

Resolver is committed to providing accommodations for all persons with disabilities. If at any point in the recruitment process you require accommodation, please notify the applicable recruiter or contact us directly at talent@resolver.com

Job Type: Full-time

Work Location: Multiple Locations

Content Marketing Manager


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