DIGITAL MARKETING ASSOCIATE, The Successful Investor Inc.
We are a growing wealth management and investment publishing firm with 22+ years’ experience in subscription marketing and independent portfolio management.
The Successful Investor is actively seeking a Digital Marketing Associate who will provide high quality digital support and contribute to the continued growth of the organization.
Working in concert with the Marketing team, the ideal candidate will have a minimum of 3 years of progressive experience working in digital marketing.
The role of the Digital Marketing Associate is to manage and deploy marketing communications through email and on the website. Under the oversight of the Director of Marketing this role will also report and analyze channel performance and contribute to the annual plan.
KEY RESPONSIBILITIES
Email Production
- Contribute to the development of the channel strategy/annual plan.
- Deploy, monitor, and report on all email campaigns.
- Analyze current email marketing campaigns and make recommendations for improvement.
- Manage automation workflows, list pulls and segmentation strategy.
- Test, test and more testing.
Website Management
- Contribute to the development of the channel strategy/annual plan.
- Oversee our email capture activities, i.e., free reports, popups, etc.
- Manage website content and its performance.
- Work with our website partner to manage the site.
- Schedule and execute updates to our evergreen content for SEO.
- Use Google Analytics to understand browsing behaviour and suggest ways to improve conversions.
Social Media
- Develop and implement marketing strategies for our (modest) social media presence.
- Monitor performance and making necessary changes to ensure positive ROI.
Other
- Assisting with additional tasks and duties, as required.
REQUIREMENTS
- Post-secondary diploma or degree in marketing, digital studies, or related business discipline.
- 3+ years in progressive digital marketing roles; broad marketing channel experience with a focus on web production, web design and email campaign deployment.
- Experience with email marketing.
- Experience using a CMS (WordPress preferred), Revive and Dreamweaver, and Unbounce.
- Experience using HTML (moderate to high skill level, CSS preferred).
- Project management skills (Planning, Time Management, Scheduling, Communication).
- Strong analytical skills with the aim of uncovering actionable insights.
- Solid understanding of workflow processes and systems within a marketing/sales cycle.
- Design skills are an asset.
- Detail oriented, thorough, and organized.
- Must own decisions, tasks, and responsibilities.
- Interested in and passionate about personal finance/investing.
Located near Yonge and Sheppard in Toronto, The Successful Investor offers a vibrant culture in a growing firm committed to providing a diverse, inclusive, accessible, and accommodative workplace.
Pre-employment credit check and background check is required.
The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
