Company: Bell
Job description: Req Id: 338777
At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.
If you’re ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team.
The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms. We’re looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.
As the Digital Marketing Specialist, the successful candidate will be responsible for the strategy, planning, execution, and scaling of our digital channel marketing plans alongside external digital media agency. As one of the key members of the Digital Marketing and Experience team, you will work collaboratively across multiple teams, including Digital Product, UX, DTC, Content, and Creative Agency, as well as external advertising partners to manage and optimize the performance of our digital marketing channel strategies.
The ideal candidate has a track record of building and managing impactful, multi-channel campaigns that drive activation of all stages of the digital consumer journey. Accountable for digital marketing strategy to drive subscription growth and development of key DTC brands such as Crave, this role will build a strategic marketing vision for key DTC and digital properties, ensuring that marketing activities deliver short term and long term business results. You will become the go-to person for OTT acquisition marketing for Bell Media and the main point of contact with external digital media agency.
Responsibilities:
- Oversee the digital marketing integrated campaign strategy across an array of marketing channels to achieve awareness, engagement, viewership and acquisition targets for various Bell Media owned brands
- Activate the full marketing funnel and lead the direction of digital and acquisition marketing strategy to drive subscriptions, revenue and Customer Lifetime Value for key DTC brands such as Crave and other digital properties
- Manage external digital media agency relationship
- Conduct frequent analysis on campaign/program performance to optimize efforts for the most efficient marketing mix, better understand our customers and our competitive positioning and to achieve KPI’s
- Optimize digital campaigns and messaging through frequent testing and data analysis
- Analyze digital campaign metrics and present optimization recommendations
- Work cross-functionally with other stakeholder teams to create acquisition campaigns, as well as identify shared efforts across products or teams.
- Build relationships with key advertising partners and leverage key insights to maximise performance of static, animated and full motion content on various social media platforms and educate our Creative Agency teams
- Assemble reporting capabilities and communicate learnings and results with all key stakeholders on a weekly, bi-weekly, and monthly cadence based on audience
- Be the team expert on industry developments in OTT services and best practices for acquisition marketing
- Support affiliate marketing teams to drive subscription and retention to BDU subscriptions to Crave and other DTC properties
- Build and manage campaign budgets
Skills we’re looking for:
- 3 to 5 years’ experience in a Digital Marketing role with a proven track record in developing conversion based integrated marketing strategies across the digital consumer journey
- Expert knowledge in digital marketing industry trends, competition and customer buying habits through various channels such as Google, GDN, Discovery, Bing, YouTube, Facebook/Instagram, Twitter, Snapchat and TikTok
- Strong understanding of product development lifecycles and processes
- Exceptional analytical skills; strong focus on ROI
- Experience with data and customer segmentation as the basis for discovering actionable insights.
- Digital media agency experience considered a very strong asset
- 4 year College/University degree or equivalent; Business Marketing, Advertising and/or Business Strategy. MBA an asset.
- Bilingualism (English and French), considered a very strong asset
- Strong leadership and people management skills
- Ability to influence key stakeholders, as well as initiate and drive change
- Highly energetic team player with the ability to work collaboratively within the Marketing team and cross-functionally with other key stakeholder groups.
- Ability to adapt to a demanding, rapidly changing work environment, set priorities and meet tight deadlines
#indeed
Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular – Full Time
Job Location: Canada : Ontario : Toronto
Flexible work profile: Mobile
Application Deadline: 12/01/2021
Please apply directly online to be considered for this role. Applications through email will not be accepted.
At Bell, we don’t just accept difference – we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.
Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at .
Created: Canada, ON, Toronto
Bell, one of
Expected salary:
Location: Toronto, ON
Job date: Thu, 18 Nov 2021 23:18:24 GMT
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