Job title: Digital Marketing Specialist
Company: Heart & Stroke
Job description: Heart & Stroke is a place that values championing health and has a bias for action as we tackle heart disease and stroke. Our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: CHAMPION Health, PRACTICE Humility, EMBRACE Change, DRIVE impact, LEARN and GROW and BE HEARTFELT.
Please note Heart and Stroke (H&S) is committed to supporting the health, wellbeing, and safety of our employees and their families. As such, temporary remote work arrangements are currently in place and we are regularly reviewing this as we monitor public health guidelines.
Who we need
Reporting to the Senior Marketing Manager, the Digital Marketing Specialist, Lottery role is responsible for the flawless delivery of the Lottery’s digital marketing tactics which results in the achievement of the Lottery sales revenue targets. The Digital Marketing Specialist, Lottery will manage digital media campaigns from briefing stage through to implementation to reporting.
Accountability areas will focus on planning and execution of digital media (Display, Native, Paid Social and Search), offline media (TV, radio) and the Heart & Stroke Lottery website (Content development and Vendor Management). This position will also help plan and lead the management of the Lottery’s organic social channels.
How you will make an impact every day * Leads Development and Implementation of Digital Marketing Campaigns and Website
- Contributes to the development of core/key messages and overall campaign look/feel.
- Works closely with creative agency(s) to ensure core messages and brand equity elements are delivered across all digital tactics consistently and effectively
- Responsible for the development of creative digital briefs and campaign media briefs
- Day-to-day creative vendor management, creative approvals, and scheduling.
- Responsible for the implementation and project management of digital media strategies, while providing recommendations on paid media plans
- Ensures media plan meets objectives and KPIs
- Owns and executes SEM and SEO initiatives including keyword research, content recommendations, website optimizations and link building activities
- Manages day-to-day Lottery website operations, content strategy & execution
- Responsible for the organic social media strategy, helps plan the content calendar, and oversees development and execution of content on Heart & Stroke Lottery social media channels
- Develops and executes “off-season” communication plans and materials
- Contributes to the Lottery post assessment and key lessons learned and recommends business improvement ideas and solutions
- Project Management of Digital Marketing Campaigns
- Leads, prepares, and manages critical path and asset deliverables for all mass channels– offline and online
- Oversees all media trafficking during campaign execution
- Ensures projects are managed within agreed budget and course corrects where required to deliver planned outcomes
- Participates in departmental meetings
- Ensures online storage of assets and approvals are kept up to date
- Works to ensure annual budgets are tracked and achieved and supplier contracts are adhered to and kept updated
- Data and Results Monitoring and Evaluation
- Ensures clear and measurable goals are created for each campaign and aligned with overall marketing and revenue objectives
- Oversees and manages all performance media campaigns.
- In partnership with Sr. Analyst, analyzes data in real time, monitors traffic numbers, bounce rates, channel performance, optimizes paid/organic search results (website architecture, keywords, links)
- Acts as key point of contact for digital media agency for ongoing efficiencies & optimizations
- Continuously develops optimization strategies to improve the performance of organic and paid search results
- Ensures Lottery website is up to SEO standards, accessibility laws and oversees site architecture
- Manages on-site optimization – including A/B testing, meta tags, content, site architecture, internal linking, sitemaps, load speed, URL paths etc.
- Identifies opportunities for keyword expansion and constantly tests new features/approaches
What you bring
- University degree with specialization in Marketing or Digital Marketing preferred
- Google AdWords or Bing certification preferred
- 5+ years of work experience specifically in digital marketing roles (executing digital paid and SEO campaigns)
- Agency background or in-house experience in digital marketing or eCommerce environment an asset
- Proven ability to apply data and market research to marketing tactics and communication design
- Anticipates and plans for future events, trends, challenges, and opportunities
- Evaluates opportunities and develops creative solutions, stimulating new ways of thinking and solving problems.
- Strong project management skills, delivery of successful projects on time with attention to detail
- Excellent communication (writing, editing, and verbal) and interpersonal skills
- Excellent organizational skills and ability to meet deadlines
- Ability to establish solid working relationships with external and internal stakeholders
- Ability to work flexibly, effectively, and efficiently under pressure
- Self-initiative is a must
- Experience using Ad Management and Analytic Tools (Adwords, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Optimize)
- Experience with 3rd party Audit tools (Moz, Siteimprove, etc.)
- Experience with CMS platforms (Sitecore preferred)
- Basic HTML, CSS and Photoshop skills an asset
Apply now
Beat as one. If you want to join the fight to beat heart disease and stroke while building an engaged and giving community, apply
To learn more about our mission, our values and the difference our foundation makes in the lives of Canadians at every age, .
Candidates from diverse groups are encouraged to apply.
We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require an accommodation to participate in the recruitment and selection process, please advise and we will work with you to meet your needs.
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Expected salary:
Location: Toronto, ON
Job date: Wed, 24 Nov 2021 05:32:55 GMT
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