Job title: Digital Marketing Manager
Company: Sunwing
Job description:
Description
Digital Marketing Manager
About Us:
Sunwing Travel Group is the largest vertically integrated travel group in North America and during this unprecedented time, we are continuing to search for top talent. We are looking for candidates who are EPIC (entrepreneurial, passionate, innovative, and customer-centric) to join our team and help deliver our purpose “passionate people making vacation dreams come true”.
We want to continue to do our part to help end this pandemic, protect our employees and those vacationing with us, and to support the travel industry’s full recovery. Sunwing requires full vaccination against COVID-19 for our new and existing employees. We will make accommodations for qualifying medical or religious exemptions.
To learn more about our vaccination policy, follow this link:
Also, learn more about our Safe with Sunwing commitment and how Sunwing is keeping its employees and customers safe here:
The Opportunity!
The Digital Marketing Manager will be responsible developing performance-oriented campaigns focused in organic and paid search channels that drive towards weekly, monthly, quarterly business goals. The successful candidate will be able to identify trends in the business and industry to optimize strategies/tactics accordingly. They will work closely with several different key stakeholders to plan and drive the execution of commercial and co-op advertising needs.
What You’ll Be a Part Of!
- Remote and Hybrid Work Opportunities
- Grow your career with challenging and rewarding work that makes a difference
- Opportunity to give back through our social responsibility initiatives
- Work with a fun, passionate, travel-loving team!
- Great travel perks!
- Free Parking
- Open concept, collaborative workspace
- See for yourself!
What You’ll Do:
- Design the Search Engine Optimization strategy to achieve qualified traffic goals and high SERP visibility
- Perform keyword research to optimize existing content and gap analyses to create new content with the objective of increasing organic traffic
- Collaborate with Marketing and PR to implement link building strategies as part of outreach activities
- Work with eCommerce to implement best practices for technical and on-page SEO
- Provide input to quarterly content planning based on search trends and assist Communications team with keyword inclusion
- Create reporting framework for SEO
- Strong awareness of market conditions and trends, inventory opportunities, weekly booking goals to optimize paid search accounts for booking targets and market demand
- Hands on high level of expertise on Google Ads, Microsoft Ads, SA360 and other pay per click channels
- Regularly optimize, test, and pivot bid strategies with a keen focus on profitability and cost per booking
- Develop separate strategies for prospecting, consideration, remarketing and repeat customers, prioritizing use of our first-party data
- Conduct routine reporting and analysis of paid search results
- Manage paid search component of our media agency relationship
- Input into forecasting and budgeting to ensure appropriate resources are allocated to achieve business objectives
- Work with B2B marketing to explore and configure new Search opportunities to offer co-op partners that are scalable and can be operationalized
- Achieve a sustainable balance of delivering value to co-op partners while upholding Sunwing’s strategic objectives
- Collaborate with internal teams to create assets for co-op
- Ensure co-op advertising is executed seamlessly and expected impression and/or engagement goals are realized
- Provide proof of performance report complete with program results and screenshots of campaigns that ran
- Other duties may be assigned
What You’ll Need:
- Strong analytical background with the ability to translate data points into business and/or audience insight.
- Demonstrate the ability to solve for travel audience buying behavior and translate it back to SEO/SEM tactics.
- Strong organizational skills and ability to multi-task, prioritize and meet deadlines.
- Hands-on experience with Search tools (BrightEdge, SA360, Google Ads, Microsoft ads, etc.)
- Minimum 3 years experience working in an SEO and Paid Search roles
- Advanced Excel reporting and presentation skills
- Clear communication skills and attention to detail.
- Self-starter with the ability to work independently and with a team.
- Experience in Travel marketing an asset.
- Google Qualified Individual (Certificate) – an asset.
We thank all who apply however only those who meet the qualifications will be contacted.
At Sunwing, diversity is important to us, follow this link: to learn about how Diversity and Inclusion has always been, and continues to be, a top priority for us. We are proud that our workforce is made up of passionate people from all experiences and backgrounds. We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email or call 416 859 2973.
Expected salary:
Location: Toronto, ON
Job date: Wed, 22 Dec 2021 01:54:42 GMT
Apply for the job now!
