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Position Title: Director Integrated Marketing, Digital & Graphic Design
Position Type: Regular – Full-Time
Position Location: Toronto HQ
Grade: Grade 07
Requisition ID: 13630
McCain Foods is seeking a Director of Media, Digital & Design to join our growing team!
Position Summary
We’re in the midst of an exciting next stage of transformation and significant growth at McCain Foods in North America. We are seeking experienced, energized, and agile marketers to play critical roles in helping us reach our ambitious goals, by transforming how we go to market and disrupting our approach to better serve our customers & consumers across North America.
The Director of Media, Digital & Design is one of those critical roles that will provide leadership & guidance, setting data based strategies, that will maximize our investment and optimize our integrated media plans, while providing category-leading online experiences and ensuring our internal design team continues to evolve by increasingly adding value to the organization.
In this newly created role, you will report to and partner with our VP of Innovation + Insights, as a key member of the department’s leadership team. In addition, you’ll serve as a valued partner and subject matter expert, to the broader North American McCain marketing community.
You’ll be responsible for setting the strategy and ensuring the optimization of our paid, owned and earned channels, with the goal of generating and capturing greater demand by improving our overall funnel performance.
Utilizing your proven marketing skills, with a consumer-first focus, this role will effectively lead an experienced & specialized team, collaborate and consult with the Category Brand Marketing & Customer Marketing teams, leverage our expert IT department and best-in-class media agencies – all while overseeing the management of multiple high-profile projects.
Scope of the Role
Develop integrated marketing strategies to capture & convert the growing demand for our craveable products
Support and deliver against the overall brand & marketing strategies, across all media channels
Set clear KPIs and define measures of success, reporting on results and providing recommendations for continuous improvement, including test & learns
Monitor the shifting consumer media habits & preferences, market trends, our competitive landscape, and customer feedback, to uncover insights that inform the increase effectiveness of our efforts & long term direction
Support McCain’s transformation into a data and insights driven marketing organization, by developing close collaborative relationships with enabling partners across the organization
Build organizational rigor, foster a collaborative working environment, and model a positive culture for your team and across the company
What you’ll be bringing to the team
You are a top notch communicator with the ability to influence stakeholders at all levels
Proven leadership skills in your ability to recruit, mentor, coach and develop employees
Exceptional eye for detail, great problem solving and decision-making skills
10+ years of experience in media, digital marketing, & web channel management where you’ve delivered results that drive the overall business performance
A belief that data is gold, you are adept at analyzing results, mining for insights, and creating action plans to deliver action plans and ongoing improvements
Strong understanding of the North American media landscape, digital marketing, creative development and ecomm, with demonstrated funnel optimization experience
Strategic thinker, with a curious and creative mindset that values continuous improvement
Excellent project management skills and ability to juggle multiple projects & deadlines, fostering teamwork, open communication and intentional collaboration
Why McCain?
There are many benefits to working at McCain Foods – and not just our benefits package. We understand that our people do their best work when they feel supported and encouraged, and so we’ve built our culture on a foundation of entrepreneurship and collaboration.
We also value and invest in programs that promote work-life balance, employee well-being, corporate social responsibility, and community building. We aspire not only to do excellent work, but to make a positive impact on our customers and consumers, our people, and the communities where we live and work.
The health and safety of McCain employees and their families has been our number one priority since the start of the COVID-19 pandemic. Supported by science, and in line with our culture and values, we believe that being vaccinated is the most effective way to protect each other, our families, our customers, and our communities. It is therefore a requirement that the successful candidate for this role be fully vaccinated and have completed the mandatory incubation period prior to the candidate’s start date with McCain, subject to reasonable accommodations if you are unable to be vaccinated for protected grounds under applicable human rights legislation (e.g. medical or religious reasons).
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the
Job Family: Marketing
Division: NA Potato
Department: NA Innovation and Insights
Location(s): CA – Canada : Ontario : Toronto
Company: McCain Foods USA, Inc.
Expected salary:
Location: Toronto, ON
Job date: Wed, 16 Feb 2022 05:45:44 GMT
Apply for the job now!
Section A: Basic Job Information
Job Title
Digital Marketing Coordinator –
Consumer Marketing
Budget Responsibility
n/a
Job Code
# of Direct Reports
0
Position Reports To
Senior Manager –
Digital Marketing
Location
Toronto
Section B: Summary of Job
3-5 sentences describing primary purpose of position
Do you want to join a dynamic, high-growth marketing team and promote a product with a customer-centric approach? Have you dreamed delivering marketing programs for a leading digital automotive company that is pathing the way for how Canadians buy and sell cars?
As a leading digital company, TRADER Corporation is one of the most profitable and successful companies in Canada. TRADER Corporation operates AutoTrader.ca, the largest online automotive marketplace in Canada, with over 25 million visits a month! We are looking for a Digital Marketing Coordinator, to join the Consumer Marketing team to help drive growth.
The Digital Marketing Coordinator will be responsible for supporting the implementation, management, and monitoring of digital marketing campaigns. They will lead community management for our social channels. In addition, the Coordinator will be responsible for supporting weekly & monthly program reporting, delivering insights and recommendations to help drive improved business performance and growth in visits to AutoTrader.ca. They will also assist with internal and external stakeholder relationships, as well as other administrative activities.
This is a great opportunity for someone who already has a year of hands-on experience in digital marketing campaign implementation or support, to join a small but mighty team of experienced specialists. There will be much opportunity to grow your digital skillset through both training and experience in the role and to understand the inner workings of a uniquely innovative and successful digital company.
Section C: Key Areas of Responsibility
Please indicate major responsibilities (3-5) and estimated % of time spent
1.
Daily monitoring of digital campaign performance marketing (digital display, digital video, remarketing, social, app and SEM). In time, we would expect the Assistant to be able to propose appropriate strategic and tactical recommendations for actions based upon results.
30%
2.
Weekly and monthly reporting based on key KPIs across campaigns and channels.
25%
3.
Manage and monitor the community on our social channels. Identify appropriate responses and opportunities to grow brand presence.
20%
4.
Marketing administration including campaign budget management and invoice management
15%
5.
Managing some internal and external stakeholder relationships
10%
Section D: Job Requirements
Please indicate if required (R), preferred (P) or asset (A)
Education, Experience and
Technical skills
Required Soft Skills and Competencies (indicate 3-5)
Working Conditions (i.e. office environment, home, travel required (if so, indicate %)
Section E: To Be Completed By HR:
TCP
Mercer Benchmark
Recommended by HR – Operations
Approved by HR – Compensation
Expected salary:
Location: Toronto, ON
Job date: Wed, 16 Feb 2022 02:44:13 GMT
Apply for the job now!
