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Department Overview
As part of TD’s Canadian Marketing team, the Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.
Objective
Reporting to the Senior Manager, Digital Performance Marketing, the Associate Manager, Display Advertising & Social Media, will be responsible for driving marketing ROI for TD Direct Investing (including the recently launched TD Easy Trade app). Ultimately accountable for the display and social media advertising budget, the Associate Manager’s objective is to leverage display, video and social media channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.
Job Requirements
Education
Hours
37.5
Job Description
Inclusiveness
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.
Business Line
Corporate
Job Category – Primary
Marketing
Job Family
Digital Social Content Marketing
Time Type
Full Time
Employment Type
Regular
Expected salary:
Location: Toronto, ON
Job date: Fri, 25 Mar 2022 08:46:12 GMT
Apply for the job now!
That’s why we empower our employees to continuously grow their professional careers with QFG. We believe in having a diverse, inclusive place to work and our flexible working arrangements brings that to life so you can unleash your creativity. Our values are a part of our DNA, and we care deeply about our people helping us fulfill our mission and become an important part of our community. We are always looking for like-minded professionals to join our team. Come grow with us.
We’re looking for our next Senior Manager, Digital Banking Marketing Strategy. Could It Be You?
The purpose of this role is to lead the marketing strategy for Questrade Financial Group’s products and services.
What’s it like working as a Senior Manager, Digital Banking Marketing Strategy at Questrade?
Reporting to the Director of Brand, Marketing & Communications, the Senior Manager, Digital Banking Marketing Strategy plays a leadership role in translating Questrade’s product road maps and revenue goals into go-to-market and marketing strategies designed to assist in the attainment of those goals.
This is a highly cross-functional and strategic role which requires strong partnerships with our Product Management, Brand, Design, Content, Technology, and Customer Experience teams to build go-to-market plans, which help educate, engage, and empower our prospects and customers to understand our products/solutions, elevates the brand, and drives adoption and new customer demand.
Success in this role will be measured by:
Need more details? Keep reading…
You will develop a holistic marketing strategy to support the launch of new products – including but not limited to market analysis, strategy & positioning. You will build strong knowledge around the competitive landscape, customer insights, industry flows and trends to develop and inform product positioning. You will work with the product team to develop value propositions and product positioning that builds product awareness and drives consumer demand. You will synthesize consumer insights, market trends (global and local), and competitive landscape to drive marketing decisions.
You will perform market research, gap analyses, and competitor research to identify marketing opportunities and threats and develop strategies to leverage or mitigate each respectively. You will lead competitive intelligence gathering, market research, and definition of customer and consumer personas. You will define, monitor, and maintain QFG’s competitive position. You will identify, quantify and select which market segments should be targeted. You will collaborate with Product Management to identify key functionality in each release, and the impact and value to customers. You will collaborate with key stakeholders and executives across the organization to gain buy-in on the go-to-market strategies. You will also support Questrade’s Mission, Vision, and Values in all interactions, plans, and activities.
So are YOU our next Senior Manager, Digital Banking Marketing Strategy? You are if…
✔ You have a Bachelor’s degree in business, marketing, communications, or related field
✔ You have 10+ years’ of relevant product marketing and marketing strategy experience
✔ You have experience in financial services/banking industry
✔ You have a strong voice in influencing cross-functional and leadership buy-in, specifically when introducing new strategies
✔ You have proven experience driving results
✔ You have a successful track record of building strong product/ product marketing strategies
✔ You have sound business acumen, judgment and decision-making
✔ You have the ability to build trust, reputation and credibility of marketing with senior leadership and across the organization
✔ You have the ability to be adaptable and deal with ambiguity and changing (& growing) priorities, with an eye for prioritization
✔ You have the ability to collaborate and listen. You value relationship-building and have no problem asking others “how can I help?” to help clear roadblocks, and genuinely want to understand the opinions of others in order to incorporate it into your strategies.
✔ You have ambition and humility. You don’t accept the status quo simply because “it’s what we’ve always done.” You push for better, newer, and more innovative ways to do things-all while staying humble.
✔ You are self-driven, results-oriented, with a positive outlook and a clear focus on high quality deliverables
✔ You have the ability to work in a fast-paced environment, demonstrating flexibility when re-prioritizing is necessary
✔ You have an understanding of data and how to use data to perform analysis and make informed decisions
✔ You have a customer-centric attitude
✔ You have outstanding written and verbal communication and interpersonal skills
✔ You have excellent organization skills and strong attention to detail
✔ You have experience managing the hiring, development and retention of product marketing talent
Brownie points if…
✔ You have brokerage firm experience
✔ You have a keen interest and knowledge of the markets
✔ You have proficiency in French, Mandarin, or Cantonese
✔ You have completed the CSC
Sounds like you? Click below to apply!
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At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
Other details
Expected salary:
Location: Toronto, ON – North York, ON
Job date: Wed, 23 Mar 2022 05:14:29 GMT
Apply for the job now!
