Job title: Digital Marketing Manager – Global Finance
Company: Informa Connect
Job description:
Company Description
Want to make your mark with the world’s leading organizer of in-person events and virtual experiences?
Have experience and passion for digital marketing?
Got the drive, creativity, copywriting and communication skills to help take our market-leading knowledge and networking brands to the next level?
Want to grow personally and professionally through the training, career development opportunities and employee benefits that Informa offers as a FTSE 100 company?
If your answer is ‘Yes!’ to each, then your Informa Connect’s flagship Global Finance division is the place for you.
Job Description
What you’ll be doing….
- Helping plan all aspects of your marketing campaigns
- Devising new strategies to enhance the promotion’s messaging, reach and effectiveness
- Creating customer focused, consistent messaging and compelling value propositions
- Utilizing email design best practice and our ‘Tone of Voice’ copywriting principles and an effective outbound or automated contact strategy to maximize conversions
- Balancing SEO and ‘Tone of Voice’ copywriting principles on websites. Whilst making the event website experience richer and helping drive conversions through layout, landing pages, segmented or automated messaging, video and other visual assets
- Producing digital assets and liaising with designers to maximize their visual appeal
- Managing own PPC campaigns on some events and working with external agency for larger campaigns
- Liaising with our content marketing and social media team to help drive engagement, audience and conversions
- Working with media partners, industry associations and event speakers/sponsors at maximize our marketing’s reach
- Segmenting our audience for enhanced targeting, messaging and levels of response
- Using analytical tools with tailored reports from such as PowerBi, Adestra, Google Analytics and our internal database system to help drive better commercial decisions
- Building database with responsive names
- Monitoring schedules and deadlines during all phases of the campaigns and prioritizing to ensure the campaign is executed effectively and on time
- Keeping up to date with current digital trends. And incorporating new ideas and our customer insights into campaigns
- Communicating with product, sales, operations and marketing colleagues to ensure a cohesive and successful team-based approach
Qualifications
What you need to be successful….
- Ideally at least 2 years working in a marketing role in events, media or a related industry, with hands-on experience in digital marketing
- Excellent copywriting skills and eye for design
- Strong numeracy and analytical skills with the ability to see and focus on what has the biggest impact on audience growth, revenue and profitability
- Have exceptional organizational and time-management skills and attention to detail
- Willingness to learn and ability to demonstrate creativity with impactful results
- Great communication skills and ability to work with a diverse range of people
- Bachelor’s degree is an advantage but may not be essential depending on other experiences
Additional Information
Why work at Informa
Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:
- Learning and development plan to assist with your career development
- 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!
- Competitive Benefits with 401k match
- Paid parental leave
- Work with a high quality of specialist products and service
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
- ESPP – become a shareholder
We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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Expected salary:
Location: Toronto, ON
Job date: Tue, 05 Apr 2022 22:02:34 GMT
Apply for the job now!
