Company: Hilton Grand Vacations
Location: Orlando, FL
Expected salary:
Job date: Sun, 22 Jun 2025 04:49:45 GMT
Job description:
Job Description: Database Marketing Analyst
Position Overview:
We are seeking a detail-oriented and analytical Database Marketing Analyst to join our marketing team. In this role, you will be responsible for data extraction, list or lead generation, and performing in-depth analyses of our marketing campaigns. Your insights will play a crucial role in evaluating and enhancing our marketing programs.
Key Responsibilities:
- Data Extraction: Utilize database tools to extract and manipulate data to support marketing initiatives and campaigns.
- Lead Generation: Create and optimize targeted lists for direct marketing efforts, ensuring high-quality and effective outreach.
- Campaign Analysis: Evaluate the performance of marketing campaigns to identify strengths, weaknesses, and opportunities for improvement.
- Reporting: Generate and present various reports that track the effectiveness of marketing programs, providing actionable insights to the marketing team.
- Collaboration: Work closely with other teams, including sales and customer service, to align marketing efforts with overall business objectives.
- Trend Identification: Monitor industry trends and competitor activities to stay ahead of market shifts and recommend adaptive strategies.
- Continuous Improvement: Contribute to the ongoing improvement of database management processes and marketing strategies based on data-driven insights.
Qualifications:
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- Proven experience in database management and marketing analytics.
- Proficiency in data analysis tools and software (e.g., SQL, Excel, CRM platforms).
- Strong analytical skills with a keen attention to detail and accuracy.
- Excellent communication skills, both written and verbal, with the ability to convey complex data insights clearly.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- A proactive and curious mindset, eager to learn and implement new strategies.
Join us as a Database Marketing Analyst and help us leverage data to drive impactful marketing strategies and enhance our customer engagement!