Digital Marketing Manager

Toronto, ON

$90,000 – $100,000 a year – Permanent

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.


CLICK TO APPLY

Director of Digital Products, Sportsnet

Job title: Director of Digital Products, Sportsnet

Company: Rogers Communications

Job description: Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at www.allinforequity.ca.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Are you up for the challenge and the fun? If so, consider the following opportunity!

We’re looking for a Director of Digital Products for Sportsnet!

Rogers Sports & Media (RSM) has embarked on a journey of digital transformation. Key to this journey is a reimagination of what watching, listening to and experiencing sports and live events is all about. We want to ignite fandom, create community, and deliver the best sports viewing experience on the planet.

This role owns overall responsibility for our extensive digital ecosystem, including all Sportsnet websites, apps, subscriber platforms, audio products for all digital and Internet-based platforms. Reporting to the Head of Digital Products, this role is responsible for crafting the strategy for the premier digital sports experience in the world and leading the Sportsnet product team through unlocking user value, ruthless prioritization, road-mapping and the end-to-end lifecycle management of all of the Sportsnet digital products. They will ensure that our digital product priorities are met by forging strong working relationships with internal stakeholders (e.g. technology, product design, editorial, creative, marketing, sales) as well as external partners.

What you will do…

Product Management and Leadership
– Own and drive the product strategy and roadmap for the Sportsnet digital ecosystem, including mobile apps, websites, streaming platforms and emerging technology; drive our digital offerings through conception, planning, development, release, early adoption, enhancement and market penetration
– Advocate for the sports fan from die-hard to casual. You are the voice of our user within the organization and advocate for creating digital experiences that maximize user value
– Serve as internal product expert on Video, Audio and Written products and experiences including websites, apps, IPTV products, OTT/DTC products and any future digital product offerings
– Lead the product development lifecycle and create wildly engaging and immersive digital experiences that are scalable, stable and grow user engagement around our content and brand
– Closely monitor market trends, consumer behaviour and competitor activities in the leading space
– Rigorously use product analytics to uncover insights that drive product adoption and evolution
– Identify market opportunities that protect and extend RSM’s unique competitive differentiators and provide recommendations and plans to constantly improve the digital experience.
– Broker efficient decision making and product prioritization by weighing competing interests and balancing user value, business need and technical complexity.
– Oversee key digital, strategic partnerships to ensure that we are unlocking new capabilities, delivering maximum value and holding each other accountable

Collaboration
– Sit on the Sportsnet SLT and partner with business, content and sales leadership to grow our audience and drive monetization opportunities.
– Work cross-functionally with technology, business development, sales, distribution, marketing and content teams across RSM and the broader Rogers community to create alignment and forward motion
– Work closely with senior leadership providing recommendations, action plans and status
– Unblock product teams and break ties when product decisions are needed

Team Building
– Lead by example with integrity, accountability and empathy
– Commit to providing timely, honest, specific and actionable feedback
– Coach, nurture and bring out the best in the Sportsnet product team
– Recruit and retain the talent to fo

…

rm the next generation of leaders at RSM

Who you are…
– You believe that the best digital products solve real user problems
– You believe in the craft of digital product development and the balance between outlandish vision and attention to detail
– You place a heavy weight on the value of learning – both what you can teach others and what you can learn from them
– From strategy to shipping product, you’ve been around the block and you know what it takes to get real things into the world, from apps to streaming platforms
– You are a curious, entrepreneurial, ambitious – You believe that progress sometimes outweighs perfection and can get things done in a complex, matrix organization
– You are deeply passionate about digital trends, emerging technologies and innovative user experiences

Here’s what you can expect in return…
– A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
– A manager who deeply cares about your development and long-term career
– A team rooted in trust, honesty and empathy that wants to win together
– Smart and accomplished colleagues who are focused on both the “what” and the “how”
– Flexibility to work from home even after the pandemic ends
– Your choice of hardware and software (iPhone or Android/Mac or PC etc.)
– As we grow our team, the well-being of our team members, including those in the recruitment process, remains our top priority. We ensure you can do your best work at the office or at home.
– As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
– Not from Toronto? No problem! Rogers invites candidates to apply no matter where you are located

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Schedule: Full timeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location: 1 Mount Pleasant (083), Toronto, ON Travel Requirements: Up to 10%Posting Category/Function: Digital & Program ManagementRequisition ID: 247144 Posting Notes: Media

Rogers

At Rogers, we’re for helping you on a journey to a rewarding career. Whether you’re a developer, an analyst, or a customer care consultant, Rogers is the place where ideas become reality. We deliver today what our customers want tomorrow, and…

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 07:04:15 GMT

Apply for the job now!

Marketing Manager

Northwind Canada Inc, dba Maestro, is an established, leading provider of Hotel & Resort Property Management Software Solutions to the independent full-service hospitality marketplace. Our clients are boutique hotels, destination resorts and multi-property groups.

Since 1978, our ability to deliver superior technology and unparalleled support has helped empower hundreds of hotels and resorts internationally to increase operational efficiency, improve guest service and maximize revenue.

Our Maestro PMS Cloud and Windows offerings are recognized amongst the best in the industry and we continue to develop new ideas and products to bring value to our current clients and stay competitive to attract new ones.

Job Description:

Location: Markham, On Canada

Do you enjoy multitasking, taking on new challenges, working with a diverse group of professionals to see a vision through? If you want the opportunity to be part of something meaningful, and most importantly, the opportunity to work with a vibrant and collaborative team, we have an opportunity for you.

We are interested in hearing how you can add your talents to our growing team! The Marketing Manager overall responsibilities are to effectively manage the marketing department activities and resources including sales support teams & marketing campaign execution; working hands on and with both inhouse and thirds party teams to deliver successful results. The focus of the position includes the following elements and will evolve as industry and company demands warrant and with direction from executive teams.

Our ideal candidate will have at least 5 years experience marketing in the IT sector, preferably in the hospitality space.

· Manage company branding continuity, online presence and awareness

· Manage online client review sites, SEO improvements through current tools, additional tools/landing pages

· Improve and manage incoming lead volumes and conversions

· Manage & create marketing campaigns for all aspects of the organization including trade shows, prospecting lists, clients – working with management teams

· Manage Sales Coordinators time and performance. This includes annual reviews.

· Work with management and the Company’s public relations agency to manage press releases & editorial content creation/submissions,

· Work with inhouse graphics designer for all needs

· Work with management to manage all print and online advertising (magazine, online portals/associations, promotions)

· Work with management on marketing budgets

· Work with Management to plan and implement new marketing strategies for better awareness building, inbound leads and conversions etc. including Social Media outlets.

· Work with 3rd party agency on Google Ads and Analytics

· Work with inhouse graphics design teams to create marketing material, including: banner ads, e-guides, ads, whitepapers.

· Maintain and look for new opportunities in relationships and online presence with industry associations and partners

· Maintain review sites and expand as needed with industry demands, including update of information, photos, videos etc.

· Promote and create prospecting efforts for marketing and sales teams to execute; devise lead nurturing campaigns for conversions

· Work with resources to update the Company website with new content including, PRs, videos, partners, events etc.

· Participate in monthly sales meetings and all marketing related meetings to provide updates, insights etc.

· Measure effectiveness and provide reporting/stats to management and for meetings, of all of the above

Job Types: Full-time, Permanent

Salary: $50,000 – 80,000 per year

Job Types: Full-time, Permanent

Salary: $50,000.00-$80,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Extended health care
  • On-site parking

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 5 years (preferred)

Work remotely:

  • Temporarily due to COVID-19

CLICK TO APPLY

Head of Social Media & Digital Marketing

KBZ Inc. is a concept and project development studio located in Toronto, ON.

Current projects founded by the company include Wilbur Mexicana (if you’ve never heard of Wilbur, this role likely is not for you..locality matters for this role) as well as an under-development golf content & influencer marketing brand that has quickly amassed over 250K IG followers.

Wilbur has continued to thrive throughout the pandemic and the restaurant will be opening a second location summer 2022. Despite the popularity & success of Wilbur, from a design/marketing/social perspective, the brand has intentionally been left as a blank canvas until we can find the right in house partners to collaborate with.

The company is looking for a “jack/jill of all trades” pertaining to the Social Media & Digital Marketing component of the company although a strong foundation in video content creation/editing is a must. Candidates should have substantial skill and experience in the following areas:

  • Videography/Cinematography
  • Photography
  • Editing; Adobe CS, After Effects, Adobe Premier Pro, etc.
  • Content Creation & Copywriting
  • Basic Graphic Design
  • E-Commerce/Shopify
  • Facebook Business Manager
  • Must have an entrepreneurial spirit. Partnership/Ownership opportunities will be available. We’re looking for partners, not employees.

Annual Salary is negotiable (based on experience, talent, skill, accreditation etc). Ongoing travel to the United States will be required for golf content.

Company office is located in West Queen West although it will be up to you whether or not you want to primarily work at the office or work from home.

If submitting a resume, please also provide a link to your portfolio, social media, previous work, or anything that would be stylistically/artistically relevant. Thank you!

Expected start date: 2021-10-01

Job Type: Full-time

Salary: $60,000.00-$80,000.00 per year

Benefits:

  • Profit sharing
  • Stock options

Schedule:

  • Monday to Friday

Experience:

  • Content creation: 2 years (required)

Work remotely:

  • Yes

CLICK TO APPLY

Digital Marketing Manager

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.

Toronto, ON

$90,000 – $100,000 a year – Permanent

CLICK TO APPLY

Program Manager, Digital

Job title: Program Manager, Digital

Company: Rogers Communications

Job description: ; Digital First Experiences; Modern Marketing Data Enablement; Delivery Excellence; and Secure – Plan, lead and manage program…Come play a key role in building the future of Digital products for Rogers! Everyone wants to be part…

Expected salary:

Location: Toronto, ON

Job date: Fri, 03 Sep 2021 07:05:14 GMT

Apply for the job now!

Program Manager, Digital

Job title: Program Manager, Digital

Company: Rogers Communications

Job description: ; Digital First Experiences; Modern Marketing Data Enablement; Delivery Excellence; and Secure – Plan, lead and manage program… Pleasant (083) , Toronto , ON Travel Requirements: Up to 10% Posting Category/Function: Project Management & Digital…

Expected salary:

Location: Toronto, ON

Job date: Fri, 03 Sep 2021 07:06:49 GMT

Apply for the job now!