Marketing Manager

Northwind Canada Inc, dba Maestro, is an established, leading provider of Hotel & Resort Property Management Software Solutions to the independent full-service hospitality marketplace. Our clients are boutique hotels, destination resorts and multi-property groups.

Since 1978, our ability to deliver superior technology and unparalleled support has helped empower hundreds of hotels and resorts internationally to increase operational efficiency, improve guest service and maximize revenue.

Our Maestro PMS Cloud and Windows offerings are recognized amongst the best in the industry and we continue to develop new ideas and products to bring value to our current clients and stay competitive to attract new ones.

Job Description:

Location: Markham, On Canada

Do you enjoy multitasking, taking on new challenges, working with a diverse group of professionals to see a vision through? If you want the opportunity to be part of something meaningful, and most importantly, the opportunity to work with a vibrant and collaborative team, we have an opportunity for you.

We are interested in hearing how you can add your talents to our growing team! The Marketing Manager overall responsibilities are to effectively manage the marketing department activities and resources including sales support teams & marketing campaign execution; working hands on and with both inhouse and thirds party teams to deliver successful results. The focus of the position includes the following elements and will evolve as industry and company demands warrant and with direction from executive teams.

Our ideal candidate will have at least 5 years experience marketing in the IT sector, preferably in the hospitality space.

· Manage company branding continuity, online presence and awareness

· Manage online client review sites, SEO improvements through current tools, additional tools/landing pages

· Improve and manage incoming lead volumes and conversions

· Manage & create marketing campaigns for all aspects of the organization including trade shows, prospecting lists, clients – working with management teams

· Manage Sales Coordinators time and performance. This includes annual reviews.

· Work with management and the Company’s public relations agency to manage press releases & editorial content creation/submissions,

· Work with inhouse graphics designer for all needs

· Work with management to manage all print and online advertising (magazine, online portals/associations, promotions)

· Work with management on marketing budgets

· Work with Management to plan and implement new marketing strategies for better awareness building, inbound leads and conversions etc. including Social Media outlets.

· Work with 3rd party agency on Google Ads and Analytics

· Work with inhouse graphics design teams to create marketing material, including: banner ads, e-guides, ads, whitepapers.

· Maintain and look for new opportunities in relationships and online presence with industry associations and partners

· Maintain review sites and expand as needed with industry demands, including update of information, photos, videos etc.

· Promote and create prospecting efforts for marketing and sales teams to execute; devise lead nurturing campaigns for conversions

· Work with resources to update the Company website with new content including, PRs, videos, partners, events etc.

· Participate in monthly sales meetings and all marketing related meetings to provide updates, insights etc.

· Measure effectiveness and provide reporting/stats to management and for meetings, of all of the above

Job Types: Full-time, Permanent

Salary: $50,000 – 80,000 per year

Job Types: Full-time, Permanent

Salary: $50,000.00-$80,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Extended health care
  • On-site parking

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 5 years (preferred)

Work remotely:

  • Temporarily due to COVID-19

CLICK TO APPLY

Head of Social Media & Digital Marketing

KBZ Inc. is a concept and project development studio located in Toronto, ON.

Current projects founded by the company include Wilbur Mexicana (if you’ve never heard of Wilbur, this role likely is not for you..locality matters for this role) as well as an under-development golf content & influencer marketing brand that has quickly amassed over 250K IG followers.

Wilbur has continued to thrive throughout the pandemic and the restaurant will be opening a second location summer 2022. Despite the popularity & success of Wilbur, from a design/marketing/social perspective, the brand has intentionally been left as a blank canvas until we can find the right in house partners to collaborate with.

The company is looking for a “jack/jill of all trades” pertaining to the Social Media & Digital Marketing component of the company although a strong foundation in video content creation/editing is a must. Candidates should have substantial skill and experience in the following areas:

  • Videography/Cinematography
  • Photography
  • Editing; Adobe CS, After Effects, Adobe Premier Pro, etc.
  • Content Creation & Copywriting
  • Basic Graphic Design
  • E-Commerce/Shopify
  • Facebook Business Manager
  • Must have an entrepreneurial spirit. Partnership/Ownership opportunities will be available. We’re looking for partners, not employees.

Annual Salary is negotiable (based on experience, talent, skill, accreditation etc). Ongoing travel to the United States will be required for golf content.

Company office is located in West Queen West although it will be up to you whether or not you want to primarily work at the office or work from home.

If submitting a resume, please also provide a link to your portfolio, social media, previous work, or anything that would be stylistically/artistically relevant. Thank you!

Expected start date: 2021-10-01

Job Type: Full-time

Salary: $60,000.00-$80,000.00 per year

Benefits:

  • Profit sharing
  • Stock options

Schedule:

  • Monday to Friday

Experience:

  • Content creation: 2 years (required)

Work remotely:

  • Yes

CLICK TO APPLY

Digital Marketing Manager

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.

Toronto, ON

$90,000 – $100,000 a year – Permanent

CLICK TO APPLY

Program Manager, Digital

Job title: Program Manager, Digital

Company: Rogers Communications

Job description: ; Digital First Experiences; Modern Marketing Data Enablement; Delivery Excellence; and Secure – Plan, lead and manage program…Come play a key role in building the future of Digital products for Rogers! Everyone wants to be part…

Expected salary:

Location: Toronto, ON

Job date: Fri, 03 Sep 2021 07:05:14 GMT

Apply for the job now!

Program Manager, Digital

Job title: Program Manager, Digital

Company: Rogers Communications

Job description: ; Digital First Experiences; Modern Marketing Data Enablement; Delivery Excellence; and Secure – Plan, lead and manage program… Pleasant (083) , Toronto , ON Travel Requirements: Up to 10% Posting Category/Function: Project Management & Digital…

Expected salary:

Location: Toronto, ON

Job date: Fri, 03 Sep 2021 07:06:49 GMT

Apply for the job now!