JOB DESCRIPTION

Day in the Life:

Reporting into the DVP, the Senior Manager, Marketing will make critical contributions to the development and implementation of innovative marketing strategies for our stores, while providing direction for all collateral, and other visual and digital communications for Hudson’s Bay.

This individual will collaborate cross-functionally (Store ops, Events, Corporate Marketing, Creative, PR, Business Development, Merchandising, Planning, and eComm) to develop compelling and ROI driving marketing strategies, while incorporating new ideas and ensuring flawless execution that is on time and on budget.

In partnership with the DVP, and direct report(s), the Senior Manager, Marketing, will initiate and support the marketing strategy, positioning, and campaign timing. This individual will proactively generate big picture thinking and innovative approaches to campaigns, championing concepts and obtaining buy-in from key stakeholders

This position is well suited to a collaborative, innovative and analytical thinker with the organizational ability to manage multiple projects concurrently. The Senior Manager, Marketing will utilize business acumen, relationship building, influence and communication skills to build strong relationships cross functionally and with colleagues and senior leaders across Hudson’s Bay & The Bay.

What You Will Do:

• Adapt, develop, and present a cohesive, customer centric marketing strategy based on customer insights, business objectives and trends and company priorities for the stores.
• Collaborate with the marketing and store business leadership teams in the development of innovative and customer centric marketing plans to deliver the merchandising and marketing strategies for our stores.
• Analyze and research industry trends and consumer preferences in support of developing the marketing strategies for stores.
• Research competitors’ events, advertising, and performance (if available) to ensure a competitive advantage for Hudson’s Bay in the market.
• Support the rigorous vetting of the weekly marketing program to ensure achievement of the profitable sales plan for the Hudson’s Bay stores.
• Work with the Marketing DVP to measure and review the ongoing effectiveness of the marketing programs and communicate the results to the business partners.
• Based on the results, develop, and implement financially viable ‘course correction’ activity to ensure the achievement of the financial goals.
• Build business summary on a weekly basis, Marketing DVP reviews as required.
• Provide effective communication to the store teams on all initiatives and programs to enable flawless, consumer friendly execution.
• Generate, maintain, and share key campaign documents to ensure alignment across the marketing department and relevant internal teams-from developing marketing milestones and creating pitch presentations, to curating marketing highlights and performance reports
• Use actionable research and data to improve, optimize and drive future campaigns while incorporating a fast & fearless model of learning
• Develop and demonstrate a clear and persuasive presentation style, and ensure presentation support materials are accurate and consistent with brand standards
• Work with cross-functional partners to drive initiatives and manage day-to-day operations of the program, including communicating with key players, building and sharing best practices, offering solutions to critical issues and innovating the program to remain relevant to customers
• Partner with merchants, business development teams and stores to identify and drive licensed business opportunities, including restaurants, services, merchandise, and pop-ups
• Ideate and lead specialty campaigns including, but not limited to, store pop ups, brand launches and exclusive product drops
• Ensure marketing briefs are completed with excellence and on time, including key insights, learnings, and social listening / trends.
• Drive organizational engagement through ownership of team-building activities
• Proactively respond to changing business trends
• Provide leadership, career planning and coaching to indirect report associate(s).
• Proof all work for accuracy, paying close attention to detail
• Perform other duties as required

What You Will Need:

• Bachelor’s or Honors Degree in Marketing
• At least 5 years of demonstrated and progressive success in marketing roles (retail is a plus!)
• Customer obsessed
• Strategic mindset with strong analytical skills and background of the Marketing function (traditional, events and digital media)
• Proven ability to influence and collaborate in a matrix organization and across all levels of the organization including senior leadership
• Proactive decision making and the ability to work as part of a team by forming partnerships with appropriate internal and external resources, and accomplishing goals using these relationships
• A willingness to initiate change as the company grows to streamline processes, improve efficiency, and facilitate the growth of the company
• Excellent interpersonal, communications (written & verbal), problem-solving & time management skill
• Player/Coach mentality, capable of thinking strategically as well as rolling up one’s sleeves and getting into the work/details
• Solid understanding of business acumen including budgeting, sales reporting, and financial analysis
• Innovation, tenacity, and fanatical attention to detail
• Strong ability to manage multiple projects at the same time, understand priorities, and adapt to changing needs & demands
• Must be well-poised and collaborate with internal and external partners across many different levels of the organization
• Day-to-day project management experience
• Excellent multi-tasking/time management skills
• Good presentation delivery skills
• Ability to handle conflict appropriately in an open and positive manner
• Advanced knowledge in Microsoft Excel, Word, PowerPoint, Google/Gmail with the ability and willingness to learn corporate technology quickly and thoroughly
• Ability to speak French an asset but not required

What You Can Expect:

• Competitive salary and benefits package
• Associate discount up to 40% including top brands
• Flexible work environment that allows for work-life balance

About Hudson’s Bay:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.

Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

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Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.