Company: Subaru of America, Inc.
Location: Orlando, FL
Expected salary: $92100 – 131500 per year
Job date: Sat, 10 May 2025 22:12:51 GMT
Job description:
Job Title: Digital Marketing Specialist – Automotive Parts & Accessories
Job Description:
We are seeking a dynamic Digital Marketing Specialist to enhance our online presence and drive sales for Subaru Genuine Parts and accessories. In this role, you will leverage digital marketing processes and strategies to boost web-based sales and capitalize on our Wholesale programs, ensuring customer loyalty and satisfaction.
Key Responsibilities:
- Develop and implement effective digital marketing campaigns focused on Subaru Genuine Parts and accessories.
- Utilize data analytics to identify target audiences, assess market trends, and optimize marketing strategies.
- Collaborate with the Parts & Service team to identify and launch zone-specific marketing activities that drive engagement and sales.
- Manage your marketing initiatives across various digital platforms, ensuring alignment with broader business goals.
- Monitor and report on campaign performance, adjusting strategies as necessary to maximize ROI.
- Foster relationships with stakeholders to enhance the visibility and accessibility of our programs and offerings.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, preferably in the automotive sector.
- Strong understanding of parts and service marketing strategies.
- Proficiency in data analytics and marketing tools.
- Excellent communication and interpersonal skills.
Join us in driving our brand’s success through innovative digital marketing solutions tailored for Subaru enthusiasts!