Marketing Manager, IT Infrastructure, Cloud & Cybersecurity
The Marketing Manager, IT Infrastructure, Cloud, and Cybersecurity will be responsible for creating the go-to-market strategy for Ricoh IT Services and Solutions. You will be the expert in the offering as well as the buying committee, buyer journey, buyer needs and watering holes for the target audience. You take an outside-in, customer centric approach to everything you do. You will partner with demand generation, marketing communications, field marketing, sales, and portfolio management to create the engagement strategies, launch plans, content, messaging and campaigns. Success is measured by increased awareness, buyer engagement, demand creation and revenue.
Duties and Responsibilities:
- Research, develop and deploy buyer personas and journeys using a deep understanding of target buyer needs, the buying decision process, scenarios, and variations.
- Create a buyer needs map and messaging architecture for all appropriate solutions and services.
- Build the go-to-market plan to support prioritizing and aligning target audiences, developing effective messaging, value propositions and building content architecture for customers and prospects.
- Create the 12 month campaign strategy that is aligned to the buyer’s journey: digital marketing, content marketing, social media, sales communications, events, and lead nurture/demand generation
- Together with the portfolio, field, and communications teams, develop and execute message maps, value propositions at the campaign, category and solution level
- Working with SMEs, lead the creation of content and advertising: case studies, videos, website, blog posts, banners, brochures, press releases, sponsorship activations etc.
- Collaborate with the cross functional resources necessary for successful launches and campaign success
- Create, maintain, and execute buyer engagement calendars, budgets, and manage projects effectively and on time
- Set, track, and achieve goals, KPIs and budgets for all activities: revenue, opportunities, MQLs, CPC, CTR, etc.
- Ensure all marketing collateral and activities are aligned to our brand position and brand standards
- Ensure approval processes are met
- Regularly report on marketing’s activities and results to executive management
- Work with partners to identify opportunities for go-to-market with co-branded and focused messaging, campaigns, events etc.
- Understand market trends, the vendor landscape, competitive activity to stay current with industry skills, trends, and emerging tactics
- Brief and coordinate the work of internal resources and agencies
- Manage agency relationships and contracts
- Other duties as required.
Education and Experience:
- Post-secondary education in Marketing, Communications and/or PR
- 5-7 years progressive marketing experience with experience in B2B and/or related industries.
- Demonstrated record of success and relevant work experience in roles with increasing complexity and responsibility.
- Experience developing, executing, and optimizing integrated marketing campaigns including digital, social media, search, email, advertising, events and content creation.
- Experience balanced in strategic planning and execution – a keen ability to operate at a high level strategically with the energy to “roll up the sleeves” and ensure that the marketing plans are successfully executed.
- Proficient in Excel, PowerPoint, Word.
- Experience with Google Analytics, SEO, best practices and MAPs
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Job Types: Full-time, Permanent
Benefits:
- Dental care
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Vision care
Schedule:
