newASSOCIATE DIGITAL MARKETING MANAGERUMG CanadaToronto, ON•Remote Define, plan, and execute digital marketing campaigns for a roster of artists. Maintain strong relationships with artist management and artists to be viewed as… 3 days ago·More…View all UMG Canada jobs – Toronto jobsSalary Search: ASSOCIATE DIGITAL MARKETING MANAGER salaries in Toronto, ON

JOB OPPORTUNITY
ASSOCIATE DIGITAL MARKETING MANAGER
Closing Date: September 16, 2021

The UMC team is currently working from home due to the global pandemic and plans on going back into the office in 2021. You must be comfortable working in a virtual/remote environment.

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
We are searching for passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!
Reporting to the Senior Director, Digital Marketing, Universal Music Canada is seeking an experienced Digital Marketing Manager to join our Digital Marketing team. This role will manage a roster of UMC’s artists and work alongside of the marketing manager in the creation and execution of digital marketing and promotional plan while also managing programs and multi-artist campaigns. Prime candidates have knowledge and experience working with all digital technologies and platforms, can effectively communicate with artists, artist management teams, internal teams & executives at UMC, digital partners, and are comfortable working in a fast-paced, collaborative, team environment.

Responsibilities
  • Define, plan, and execute digital marketing campaigns for a roster of artists.
  • Manage strategic partnerships within the Digital Strategy team with an ability to manage the day-to-day tactics as well as the big picture strategy.
  • Work closely with the streaming and marketing teams to ideate, create, execute, and measure multi-artist campaigns with a focus on growing market share for select genres and developing artists fanbases in Canada.
  • Maintain strong relationships with artist management and artists to be viewed as a resource for best practices and implementing digital marketing strategies
  • Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.
  • Drive social media growth for all artists through increased engagement, activity, and relevant content posts
  • Develop targeted strategies for artists’ video channels in collaboration with the video strategy manager
  • Actively participate in team meetings, discussions, and planning activities
  • Measure and analyze overall campaign performance and provide insights and key learnings to other departments.
  • Assist in analyzing online promotions and campaign sales impacts, consumer trends, etc.
  • Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement
  • Report weekly to senior staff and managers, providing actionable insights and campaign updates

Requirements
  • Education and/or relevant experience
  • Deep knowledge of the Hip Hop and R&B genres and emerging talent within the respective scenes. You know the media, the tastemakers & influencers, the brands, the playlists, the online communities and all the places in the digital space where fans of the genres discover new artists and talent.
  • Strong coordination and organizational skills
  • A skilled presenter, you can hold the attention of a large group of people and can clearly convey the subject matter in a concise and memorable way
  • Deep knowledge of the analytics available on all social platforms and the ability to pull actionable insights out of the data
  • Aptitude for communicating and engaging on various platforms
  • Experience and desire to work in a fast-paced, high volume environment and ability to multi-task and prioritize
  • Highly adaptive to change
  • Consistently meet deadlines
  • Creative, self-starter with exceptional follow-up skills
  • Content editing a plus (image, video, content – Photoshop, Final Cut)
  • Ability to learn new software and analytics programs as necessary
  • Proactive approach to work, constantly seeking improvement in all areas

Please apply before September 16, 2021

Universal Music Canada is committed to equity, diversity and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, black people, people of colour, women, persons with disabilities, people who are LGBTQIAS+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

ASSOCIATE DIGITAL MARKETING MANAGER


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newMarketing SpecialistLayfield Canada Ltd3.9Vaughan, ON Three to Five (3-5) years marketing experience in an industrial based position. Develop and implement successful print and digital marketing campaigns; manage… 3 days ago

Layfield is looking to add an experienced Marketing Specialist to help develop, execute, and monitor marketing programs across various distribution channels. Responsibilities include conducting market research, generating appropriate media, and developing strategic marketing plans.

This position will report to the Vice President of Technical Services. The position will be based out of our Edmonton, Alberta office.

Key Responsibilities:

Product Management:

  • Support Technical Product Management (TPM) Group with overall Product Development activities as required.
  • Develop product variety and bundling strategies
  • Develop appropriate branding strategies.
  • Conduct market research activities to find answers about industry/consumer requirements, habits and trends.
  • Support TPM group with analyzing market conditions and competitive products for opportunities.
  • Manage product line trademarks, patents and intellectual property in conjunction with the Vice President, Technical Services.
  • Determine potential vertical and horizontal product & service opportunities.
  • Develop marketing strategies by sector for new and existing products.

Promotional Planning:

  • Overall responsibility for brand management and corporate identity
  • Develop and implement successful print and digital marketing campaigns; manage said campaign from concept to execution. Monitor and report on effectiveness.
  • Develop appropriate advertising graphics, messages and communications.
  • Assist in analyzing marketing data to help determine future strategies
  • Building and executing social media strategy through competitor and audience research
  • Provide marketing support to internal and external customers.
  • Identify new customers and markets.
  • Plan and conduct promotional and training seminars for customers and staff.
  • Understand and research existing and new geographical locations.

Pricing Strategy:

  • Provide input to Sales regarding market-based pricing levels and price lists for all products and services.
  • Administer the overall Canadian marketing budget.
  • Maintain a sound understanding of industry and competitor pricing levels.

Key Objectives:

  • Manage strategic partnerships with outside vendors: work collectively on cross promotions, provide support & maintain up to date product information
  • Produce valuable and engaging content for the website and knowledge center that attracts and converts our customers
  • Manage organic and paid acquisition channels – pay per click campaigns, press releases, social media & lead generation campaigns. Measure results.
  • Keep in line with current/innovative marketing trends and analyse whether they can be applied to the marketing strategy
  • Engage with Layfield’s regions to ensure their needs are being met and our message is being communicated effectively
  • Create and maintain a content calendar to keep our sales team apprised of current and upcoming promotional campaigns
  • Identify courses/training available to assist in professional development

Required Skills & Knowledge:

  • Marketing experience with a proven track record of success.
  • Excellent knowledge of industrial products.
  • High degree of competence in written and oral communication.
  • Proven problem-solving abilities.
  • Driven, self-starter with superb interpersonal skills.
  • Independent but able to work well within a team environment.
  • Advanced Microsoft Office Suite skills.

Education & Experience:

  • University Degree in Business or Marketing
  • Three to Five (3-5) years marketing experience in an industrial based position

Contract length: 12 months

Job Types: Full-time, Temporary, Contract

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 3 years (preferred)

Marketing Specialist


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newGraphic / Creative Digital Designer – MarketingCanada MedLaser ClinicsConcord, ON$40,000 – $45,000 a yearResponsive employer Helping to create advertising campaigns and content for digital marketing. Design & optimization of landing pages used in digital marketing acquisition… 4 days ago

Canada MedLaser Clinics is a growing medical aesthetic clinic with 9 locations across the GTA, with a friendly approach to beauty; offering an array of medical beauty services.

We are looking for a service oriented, enthusiastic, creative digital designer.

Responsibilities

  • Design & optimization of landing pages used in digital marketing acquisition campaigns, web pages, and email nurturing campaigns.
  • Follow brand guidelines, messaging, and compliance while improving conversion rates and acquiring quality leads and digital channels.
  • Be mindful of the design/brand guidelines, contribute to their continuous improvement and ensure that all digital assets follow those guidelines to exhibit design coherency.
  • Optimize the website’s information architecture and UX/UI to achieve better user engagement and higher goal conversions.
  • Responsible for creating visual development and executing ideas and designs.
  • Helping to create advertising campaigns and content for digital marketing.
  • Proficiency in Adobe Premiere Pro, After Effects and Photoshop
  • Photoshoots, video shoots, editing
  • Demonstrates strong typography and video editing skills
  • Basic audio editing/mixing
  • A demonstrated ability to craft compelling storytelling through editing

Must have skills/technologies for this role

  • Post-secondary degree in Graphic Design, Video Design or related field
  • 1-2 years of experience working in advertising and marketing agencies
  • Strong aesthetic skills and an understanding of graphic design core principles with respect to typography, layout/composition, photography, iconography, etc.
  • A portfolio that demonstrates your design skills and conceptual thinking
  • Well versed in the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Ability to independently drive multiple projects at a time and push projects
  • Efficiently prioritize and execute responsibilities to meet tight deadlines in a fast-paced environment while achieving high quality and accuracy
  • Strong problem-solving skills and the ability to find creative ways to execute ideas

Job Types: Full-time, Permanent

Salary: $40,000.00-$45,000.00 per year

Benefits:

  • Store discount

Schedule:

  • Monday to Friday

Experience:

  • Graphic Design: 2 years (preferred)

Work remotely:

  • No

Graphic / Creative Digital Designer – Marketing


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Experienced Social Media Content Creator

Hello,

We are in search for a talented social media content creator for our textile brand. This candidate is to come into our studio/showroom 2 times a week (daytime) to create amazing video and photography content. You will be working closely with our creative director. Job is flexible and has opportunity for growth. We are a fun energetic team looking for a great match. You should have an amazing personality that comes out in your writing as well : )

Skills Required :

  • Photo and video editing, photography, and have dynamic ideas and strategies to bring to the table for campaigns
  • Assisting in Building content calendars and scheduling/publishing – Using LATER
  • Consider every aesthetic detail of a social post, from images to links to formatting of copy
  • Experience creating strong, engaging content.
  • strong writing skills- be able to have personality behind the brand in short form write ups and captions
  • Creating campaign plans for business and marketing priorities (e.g. product launches, rebrands, awareness campaigns, , etc.)
  • Incredible attention to detail
  • graphic design a plus
  • Able to create dynamic social campaigns through using video and multi media
  • Understanding on interior design industry a plus

Job Types: Part-time, Freelance

Benefits:

  • Flexible schedule
  • On-site parking

Experience:

  • Social Media Marketing: 3 years (preferred)

Work remotely:

  • No

Experienced Social Media Content Creator


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Digital Marketing Strategist

Pilot PMR is looking for a digital marketer to join its award-winning team in Toronto. As a Consultant, you will be at the center of integrated marketing and communications campaigns for a wide range of clients: from innovative startups to high-profile public organizations operating across Canada and beyond. You will be a self-motivated professional who loves solving problems for which there aren’t ready-made solutions. And you’ll bring a rare combination of creativity and analytical thinking skills to work for your clients each and every day.

Skills and Experience (Required)

  • Proven tactical expertise in executing pay-per-click (PPC) campaigns that measurably achieve stated business objectives
  • Expertise applying advanced Google Analytics approaches (e.g., segmentation, channel reports, audience reports, custom reports, remarketing)
  • Experience conducting SEO research to inform PPC campaigns, site architecture, and content strategies
  • Working knowledge of Excel and Google Studio for data manipulation, analysis, trends and charting
  • Minimum 3 years’ experience as a digital marketer, preferably in an innovative agency or start-up environment
  • Exceptional written and verbal communication skills

Skills and Experience (Preferred)

  • A proven track record of growing online communities across social media platforms by combining earned and paid techniques, activating campaign ideas that build brand awareness and drive people to action
  • Experience setting up, monitoring and refining successful email marketing campaigns in-line with overarching marketing and brand strategies

Personal Attributes

  • You are highly entrepreneurial (read: you relish the opportunity to solve new problems for which there aren’t ready-made solutions)
  • You thrive when working collaboratively within multidisciplinary teams
  • You consider yourself a strong analytical and creative thinker
  • You are passionate about marketing and digital technology, and stay current with industry trends and best practices

Job Perks

  • Great colleagues
  • Competitive salary and vacation time
  • Progressive work environment
  • Health benefits
  • Professional development funding

Job Types: Full-time, Permanent

Salary: $55,000.00-$75,000.00 per year

Benefits:

  • Casual dress
  • Extended health care
  • Paid time off

Schedule:

  • Monday to Friday

COVID-19 considerations:
To keep all our employees, and the community, safe, all employees are working from home with no requirements to be or meet in the office.

Experience:

  • Strategy Development: 4 years (Preferred)
  • Digital Marketing: 4 years (Preferred)
  • Google Analytics/Studio: 4 years (Preferred)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Strategist


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Digital Marketing Manager

Digital Marketing Manager

Job Description

The Digital Marketing Manager, Lead Generation will join our fast-paced marketing team and will be instrumental in helping us build out and execute on our global B2B marketing strategy. This person is responsible for crafting, executing, and optimizing our demand generation programs and ensuring a seamless handoff of leads to our enterprise sales team. The candidate understands the technical landscape of email marketing, generating and nurturing leads, and building relationships with clients. The desired candidate ideally has the ability to bridge the strategic work of creating a robust lead-gen program and ensuring alignment with our sales team to be on-point with our brand, thought leadership, and content marketing.

  • Work closely with Sales in a fast-paced environment with a high level of autonomy and is comfortable with changing business priorities.
  • Develop and execute tactics and programs that will drive revenue, grow our pipeline, accelerate conversion, and increase the lifetime value of our client base.
  • Manage the full lifecycle of an email/marketing campaign from strategic development, execution, and reporting on ROI.
  • Execute email marketing campaigns using a marketing automation software to attract, engage, and convert leads.
  • Create and execute content strategies including email messaging, newsletters, blog posts, white papers, and other content offers.
  • Manage the prospect database, compile email lists, purge and segment contacts, and secure email databases for future campaigns.
  • Manage and optimize our organic search and paid media channels including paid search, paid social, display, affiliates, and more.
  • Partner with various internal teams (sales, product, client services) to identify new opportunities to drive growth and gain better efficiencies

Qualifications

  • 5+ years of demand gen experience in B2B marketing
  • Excellent written and verbal communication skills, enjoys copywriting and has the ability to proofread messaging.
  • Ability to effectively communicate the essence of a brand while creating value for clients.
  • Experience developing written content including marketing emails, blog posts, CTA’s and other compelling content.
  • Experience with CRM and marketing automation platforms, including the execution of drip campaigns.
  • Experience across multiple digital marketing channels (SEO, display, social, email).
  • Analytical thinker who’s able to transform reporting and analysis into actionable insights and execution plans.
  • Self-directed, proactive, collaborative and approachable
  • Attention to detail
  • WordPress and SalesForce experience is an asset

Job Types: Full-time, Permanent

Salary: $63,000.00-$70,000.00 per year

Schedule:

  • Monday to Friday

Application question(s):

  • Do you live in Toronto?

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Demand gen experience in B2B marketing: 5 years (required)
  • Content Writing: 3 years (required)

Work remotely:

  • No

COVID-19 precaution(s):

  • Remote interview process
  • Social distancing guidelines in place
  • Sanitizing, disinfecting, or cleaning procedures in place

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Digital Marketing Specialist

Digital Marketing SpecialistFairweather3.0Toronto, ON$40,000 – $45,000 a year
Experience creating, optimizing and managing digital marketing campaigns with 5-6x ROAS.
Digital marketing: 2 years (required).
Job Types: Full-time, Permanent.
10 days ago

Digital Marketing SpecialistFairweather3.0Toronto, ON$40,000 – $45,000 a year
Experience creating, optimizing and managing digital marketing campaigns with 5-6x ROAS.
Digital marketing: 2 years (required).
Job Types: Full-time, Permanent.
10 days ago


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