Tag: Capability

Company: Mastercard

Location: Toronto, ON

Expected salary:

Job date: Sat, 26 Apr 2025 06:08:34 GMT

Job description: Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.Title and SummarySenior Analyst, B2B Integrated Capability MarketingOverviewMastercard Services is seeking a strategic marketer to join us as a Senior Analyst, B2B Marketing, within the Integrated Capability Marketing function on its B2B Marketing team. The successful candidate will be responsible for contributing to the strategy, development, and execution of integrated marketing plans in support of our Services business and ensuring a cohesive marketing approach to delivering value through all channels. This role will require expertise in storytelling, cross-channel campaign strategy and execution, customer centricity and cross-functional teaming.Key ResponsibilitiesCapability Positioning:Be an expert on buyers, how they buy and their buying criteria, as well as on the key competition and their positioning to understand the needs of our capability marketing messages and collateral.
Help refine customer-centric positioning for Mastercard Services capabilities to support scalable and effective marketing campaigns.
Translate capability positioning into cohesive stories and campaigns that bolster the Services brand in each capability’s domain and accelerate commercial opportunities.Integrated Campaign Strategy And ExecutionHelp ideate, develop, and continuous optimize integrated marketing campaigns across various channels and customer touchpoints for Mastercard Services’ capability portfolios.
Utilize all market insights, customer feedback, and performance analytics to ensure campaigns are effectively driving desired outcomes while maintaining consistency with our brand identity and overarching business objectives.Performance Analysis And ReportingExtract actionable insights from campaign performance data to support decision-making.
Deliver regular updates to marketing leadership on campaign performance, ROI, and market trends, providing strategic recommendations for enhancing our marketing effectiveness and achieving business goals.Strategic Marketing InfluenceEnsure a cohesive approach to working across functions to deliver compelling campaigns and buying experiences that drive customer engagement, brand loyalty, and business growth.
Proactively serves as subject matter expert regarding marketing strategy and competitive positioning of our Services offerings.
Responsible for influencing colleagues at all levels of the organization regarding the integrated capability marketing approach for target audiences and regions.Cross-functional CollaborationServe as a central liaison for the integrated capability marketing plan, fostering robust collaborative relationships among product, product marketing, commercialization, communications, marketing, sales, and other cross-functional teams.
Shares best-practices and expertise of capability marketing with the broader marketing team at Mastercard.QualificationsBachelor’s degree in marketing, Business, or related field; MBA preferred.
B2B marketing experience – preferably for a SaaS company.
Demonstrated experience in developing and executing successful integrated marketing campaigns in a B2B setting across complex and diverse industries and/or regions.
Exceptional cross-functional collaboration and leadership skills.
Strong analytical abilities, with a proven track record of driving marketing performance and ROI for a global portfolio.
Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
Demonstrated ability to influence and collaborate with high-performing teammates and cross functional team members to fulfill a common vision and mission.Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard’s security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Summary of Mastercard and Senior Analyst Position

Purpose of Mastercard: Mastercard operates in over 200 countries, aiming to create a sustainable economy that empowers individuals and businesses. The company focuses on secure and accessible digital payment solutions while fostering innovation and collaboration to maximize potential across various sectors.

Position Overview: Mastercard Services is hiring a Senior Analyst for B2B Marketing within Integrated Capability Marketing. The role involves strategizing, developing, and executing integrated marketing plans that align with the Services business, emphasizing customer-centric storytelling and cross-channel execution.

Key Responsibilities:

• Capability Positioning: Understand buyers and competition to refine customer-focused messaging for effective marketing.
• Integrated Campaign Strategy: Design and optimize marketing campaigns across various channels, using insights to ensure alignment with brand goals.
• Performance Analysis: Analyze campaign data to provide actionable insights and strategic recommendations for improvement.
• Strategic Influence: Collaborate across functions to create engaging campaigns and drive customer loyalty.
• Cross-functional Collaboration: Liaise between different teams to ensure cohesive execution of marketing plans and share best practices.

Qualifications:

• Bachelor’s degree in marketing or a related field; MBA preferred.
• Experience in B2B marketing, preferably in a SaaS environment.
• Proven ability to lead integrated marketing campaigns and collaborate effectively across teams.
• Strong analytical and communication skills, with a talent for influencing peers.

Commitment to Diversity and Security: Mastercard is an inclusive employer, committed to diversity and equal opportunity. All employees must adhere to security policies to protect company assets and information.

Contact for Accommodations: Applicants needing assistance in the hiring process can contact Mastercard’s Reasonable Accommodations team.