Consultant – Marketing TechnologyDemand SpringToronto, ON•RemoteResponsive employer + Marketing Ops best practice development: You develop and document Marketing automation best practices, working with your colleagues to continue refining the… 9 days ago·More…View all Demand Spring jobs – Toronto jobsSalary Search: Consultant – Marketing Technology salaries in Toronto, ON

Marketing Technology Consultant

As a Marketing Technology Consultant, you are responsible for making our clients’ MarTech stacks sing. As you are aware, MarTech is fundamental to driving the type of engagement, lead management, and analytics that enables marketing to be strategic and a key contributor to pipeline and revenue. Working closely with our clients, partners, and our strategy and content consultants, you are the sensei that enables our clients to transform their stack and deliver wow moments to their marketing executives.

YOUR MISSION ENABLE OUR CLIENTS TO GET THE MOST OF THEIR MARKETING TECHNOLOGY STACK, ENABLING ADVANCED ENGAGEMENT MARKETING, LEAD MANAGEMENT, ANALYTICS, AND HELPING TO DRIVE PROCESS CHANGE WITHIN THE BUSINESS.

YOUR MINDSET YOU NEED TO BE

+ Original with fresh, innovative thinking.

+ Client-centered, focused on customer success.

+ Transformative, focused on delivering solutions that drive significant stack improvements.

+ Collaborative, working closely with our team, our clients, and our partners to deliver success.

+ Self-motivated with a passion for marketing technology.

YOUR RESPONSIBILITIES – Don’t let this list get in the way of delivering success. Do what it takes and be original in identifying how you can add value. That said, here’s a starting list of typical responsibilities:

+ Marketo implementations: Working with new clients, you implement all aspects of Marketo to get them up and running, and then incrementally using progressive elements of the platform to drive engagement, pipeline creation and conversion.

+ MarTech Integration: You help our clients optimize, strategize and integrate with their MarTech stack. Whether it’s connecting their chatbot to lead scoring, improving their integration with their CRM, or optimizing their integration with an event platform you are ensuring their investment in tech is being maximized.

+ Marketo as a Service execution: You help our clients execute email, event, engagement, and default programs. You manage all Marketo execution details to help enable program success. DEMANDSPRING.COM This includes program set-up as well as adding business value by suggesting ways to optimize email and landing page copy, offers, testing, and other program strategy details.

+ Marketing Automation optimization: You help clients get more out of an existing MAP implementation by building or optimizing lead scoring, lead nurturing, revenue models, analytics and more. + Marketing Ops best practice development: You develop and document Marketing automation best practices, working with your colleagues to continue refining the way digital marketing should be done.

+ Content Contribution: Like all your peers, you develop content (1 blog post per every two months and 5 monthly tweets) to help drive our content engine.

YOUR QUALIFICATIONS AS A CONSULTANT WORKING WITH SOME OF BSB’S TOP BRANDS, YOU ARE THE BEES’ KNEES OF MARTECH EXPERTS. HERE ARE SOME OF YOUR SKILLS AND ATTRIBUTES

+ You are a problem solver who brings fresh, original thinking to client problems.

+ You have a glass half-full approach. You are unfazed by issues, persevering to find answers with a smile on your face (and perhaps some cursing – not in front of the client). + You like people. They like you. You work well together.

+ You speak well – articulating your ideas, insights, and solutions clearly to our customers. + You like technology. Especially Marketing Technology. You are a Marketo Certified Expert with at least two years experience using the platform.

+ You have at least some experience with other MarTech apps and can advise our clients on best practices and integrations

+ You have a university degree or college diploma. + You are organized, with an ability to manage multiple project elements at once without dropping the ball.

+ You have a thirst for life in general, with personal passions – we like well-rounded people!

WHAT WE OFFER WE TAKE WHAT WE OFFER YOU SERIOUSLY! HERE’S WHAT WE STRIVE TO PROVIDE FOR YOU: A fun culture – our team genuinely feels a strong connection to one another and our company. Learning and growth opportunities – our individual Learning and Development Plan ensures you grow. Additionally, working with various clients in various industries on various projects keeps things fresh. Competitive compensation. A strong healthcare benefits plan. The latest technology – we love leading cloud-based apps that integrate with one another and make it easy to do our jobs.

A commitment to employee well-being. This is one of our two founding principles. Our respect for work-life balance manifests in the form of a healthy vacation policy, the ability to work from home and a genuine focus on not overloading employees with projects.

Application deadline: 2021-10-15

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Disability insurance
  • Life insurance
  • Paid time off
  • Vision care
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Marketing Automation: 3 years (required)
  • Marketo: 1 year (required)

Work remotely:

  • Yes

Consultant – Marketing Technology


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Marketing DirectorTravelzooToronto, ON Enthusiastic to work with marketing colleagues in other countries to share best practices and learnings and work with cross-functional teams to coordinate multi… 30+ days ago·More…View all Travelzoo jobs – Toronto jobsSalary Search: Marketing Director salaries in Toronto, ONSee popular questions & answers about Travelzoo

The marketing team is responsible for acquiring and retaining Travelzoo members; increasing brand awareness through public relations, social media and brand marketing; and elevating our brand perception across everything that we do. The team also establishes Travelzoo as a thought leader in the travel industry and increases B2B demand for our products and services in partnership with our sales teams.


Do you feel…

  • Energized to take on management of our social media channels, bringing ideas and a test-and-learn orientation to drive follower and engagement growth
  • Enthusiastic to work with marketing colleagues in other countries to share best practices and learnings and work with cross-functional teams to coordinate multi-channel campaigns
  • Curious and resourceful to research new emerging platforms and tools to find new ways to deliver growth and to creatively solve problems
  • Confident in distilling communications’ objectives into ad headlines, campaign creative, video scripts, social media, press releases and other brand communications
  • Experienced writing briefs that result in on-brand, high quality work from creative and PR agencies
  • Experienced developing and managing multi-channel campaigns including both online and offline components
  • Motivated to work with other teams to make the case for cross-functional projects, laying out cost benefit and business impact in order to obtain alignment and required resources


You are ideally…

  • Degree educated (Bachelor’s degree or equivalent experience, preferably in Marketing, Communications, Advertising, Journalism, or Hospitality
  • A rising professional with 7-10 years of experience, including direct experience in a related field (Digital Media, PR, Advertising)
  • A high-performance thinker with a strong work ethic and sound judgement
  • An excellent verbal and written communicator
  • Experienced at managing social media channels with a track record of driving significant follower and engagement growth
  • Comfortable working with quantitative and qualitative insights to understand user behavior

What’s in it for you…

  • Broaden your horizon by working on a global team and potentially in a different country
  • Experience one of our travel deals first-hand – we call it the Travelzoo Experience
  • We recognize your achievements with our employee awards
  • Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity
  • Meet and network in our workspaces in the heart of vibrant cities
  • Enrich your career perspectives by joining our global mentorship program
  • Is life-long learning important to you? We offer online and offline learning options
  • We offer competitive compensation and benefit packages

If you are excited about this opportunity and feel intrigued by our values of “leading by example”, “warm heart”, “cool head” and “working hands”, then we would like to get to know you!

Marketing Director


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Marketing Automation SpecialistInfo-Tech Research Group Inc. – Canada3.7Toronto, ON The ability to prioritize tasks based on the impact they have to colleagues and KPIs. Support our marketing team with operational tasks for marketing campaigns,… 30+ days ago·More…View all Info-Tech Research Group Inc. – Canada jobs – Toronto jobsSalary Search: Marketing Automation Specialist salaries in Toronto, ONSee popular questions & answers about Info-Tech Research Group Inc. – Canada

Join one of the world’s fastest-growing IT research and advisory companies, proudly serving over 30,000 IT professionals.

We are a growth focused, entrepreneurially spirited company who has consistently achieved YoY growth in our 23 years of operation and are especially proud of our double digit growth during the last year of a global pandemic.

As a Marketing Automation Specialist, you will support the Marketing function to help us deliver targeted and timely email campaigns and build automated programs to fuel our inbound funnel.

In this role, you will be working closely with multiple stakeholders within the Marketing, Sales, and Product departments to define operational processes, gather technical requirements, and ultimately design and implement marketing automation solutions.


Major Responsibilities

  • Responsible for executing nurturing and engagement programs, managing email compliance, and assisting on email programs to support all regions globally.
  • Support our marketing team with operational tasks for marketing campaigns, including email list preparation, post-event list uploads and campaign management in Salesforce.
  • Measure insight across a number of success criteria, including email deliverability, lead stage conversion and marketing influenced pipeline and revenue
  • Provide input on email metrics improvement, including A/B testing, email personalization and suggesting new campaigns/programs/tools to drive pipeline.
  • Evaluate and optimize our existing lead flow and lead routing, including marketing-to-sales process improvement.
  • Enable new features and functionality in marketing automation systems in order to increase lead volume, conversion rates, deliverability.
  • Manage the integration with Salesforce in partnership with Sales Operations team; ensure the sync always runs efficiently and drive innovation around the capabilities it offers.
  • Collaborate with Marketing Team to build and optimize lead scoring and grading model to identify highly engaged segments of priority contacts/clients and be able to provide them with more timely/targeted insights content
  • Recommend and implement advanced marketing automation capabilities to push the boundaries of automation and marketing technology for dynamic/personalized content, segmentation and data-driven strategies.
  • Train and empower Marketing Team to build and manage marketing programs from inception to execution in a self-service manner by (emails, landing pages, list building etc.)


Key Selection Criteria:


Education and Experience

  • 3-5 years of experience in marketing automation/operations, including at least 2-3 years of hands-on experience with marketing technology, ideally within a B2B context.
  • Strong knowledge of Salesforce and experience building and managing Salesforce integration.
  • A good understanding of email channel and marketing automation best practices.
  • The ability to prioritize tasks based on the impact they have to colleagues and KPIs.
  • A data-driven mindset, a proactive attitude, and great organization skills.
  • Extreme attention to detail to ensure all marketing assets are well-built and tested.
  • Experience with reporting on email campaign and program performance and providing insights and recommendations.


Skills

  • Commitment to results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results.
  • Priority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess the importance of tasks and decisions.
  • Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions.
  • Tenacious: you are determined to succeed, and you are motivated by the success of customers, colleagues, and the community.
  • Curious: you are always learning and seeking ways to make things better.
  • you keep your promises, taking your commitments to others seriously, and you have strong integrity.
  • Humble: you lead with humility and empathy, respecting and learning from the perspectives of others.


Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

Marketing Automation Specialist


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