newSocial Media AssociateGore Mutual Insurance Company3.6Toronto, ON 2-3 years’ experience working in a digital marketing/advertising agency or social media role. We’re looking for someone to bring their creativity and social… 6 days ago·More…View all Gore Mutual Insurance Company jobs – Toronto jobsSalary Search: Social Media Associate salaries in Toronto, ONSee popular questions & answers about Gore Mutual Insurance Company

Gore Mutual is seeking a Social Media Associate to join our Communications team at our Toronto office. We’re looking for someone to bring their creativity and social media experience to help us elevate our social media channels. The successful candidate will support the execution of Gore Mutual’s social media strategy, manage our monthly social media content calendar, monitor and respond to customer inquiries on our channels and work with the business on social campaigns and other initiatives.
Come and make your mark at Gore Mutual!
Our company is growing and enhancing our business at an exponential rate to better serve our customers and our brokers. As we build our business, we also want to elevate our social media channels to provide our customers with content that matters to them and is engaging and provide best in class service to customers who reach out to us through our channels.
What will you do?

  • Monitor social media channels and respond to inquiries in a timely manner.
  • Manage social media content calendar and develop creative ideas and copy for posts.
  • Work with various business lines at Gore Mutual to develop relevant content for our channels.
  • Build visibility of Gore Mutual’s executive leadership team on social media.
  • Develop social media campaigns and paid strategy for specific content.
  • Regularly provide analytic reports on content and channel performance.
  • Provides support to the Communications team as required.

What will you need to succeed?

  • 2-3 years’ experience working in a digital marketing/advertising agency or social media role.
  • Minimum education: college diploma or undergraduate degree.
  • Experience with social media content creation, paid strategy, and issues management.
  • Strong passion and understanding of diversity, inclusion, and equity for all.
  • Strong communication, critical thinking, and time management skills.

Gore Mutual Insurance is committed to providing accommodations for people with disabilities during all phases of the recruiting process, including the application process. If you require accommodation because of a disability, we will work with you to meet your needs. If you are selected for an interview and require accommodation, please advise the HR representative who will consult with you to determine an appropriate accommodation.

Job Type: Full-time

Work Location: Multiple Locations

Social Media Associate


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Content SpecialistHome Trust Company3.6Toronto, ON Keep up to date on marketing tools, resources, and platforms; research and recommend relevant emerging marketing trends. Run competitive analysis as needed. 30+ days ago·More…View all Home Trust Company jobs – Toronto jobsSalary Search: Content Specialist salaries in Toronto, ONSee popular questions & answers about Home Trust Company

Company Profile

Home Capital Group Inc., together with its operating subsidiary Home Trust Company, has developed a track record of success as Canada’s leading alternative lender, employing nearly 800 people in our Toronto headquarters and branches across the country. Building on the demonstrated strength of our core residential and commercial mortgage lending business, the Company and its affiliates also offer complementary lending services and competitive deposit investment products. Our culture has been shaped by the passion and integrity of our people. Home Trust is a wholly-owned subsidiary of Home Capital Group, trading on the TSX under the symbol HCG.

Position Responsibilities

Social media

Build and maintain the social media editorial calendar

Support campaigns and optimize the Company’s visibility across social media platforms

Identify amplification and distribution opportunities, including paid ads

Seek out engagement opportunities through social listening

Keep up to date with current social landscapes, both within and outside of the mortgage industry

Ensure all social content follows brand guidelines and tone of voice

Content

Identify and create simple rich media content opportunities

Publish blogs to hometrust.ca via WordPress

Use insights and data to source content opportunities

Stay current on content marketing industry best practices and implement those findings

Creative

Create graphics (still and animated) for social media posts

Image sourcing and editing

Photography, as needed

Reporting

Run content, campaign, and social media reports and regularly analyze performance

Run competitive analysis as needed

Keep up to date on marketing tools, resources, and platforms; research and recommend relevant emerging marketing trends

Formal Education

Post secondary degree or diploma preferred in related area

Related Experience

2-3 years of social media and content creation experience

Proven proficiency with:
WordPress, Sprout Social and other content management systems

Google Analytics and native social platform analytics

Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and Premier Pro

Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)

Skills

Technical writing

Social Media savvy

Interpersonal relationship building

Multi – tasking in fast paced, deadline driven environment

Attention to detail/ accuracy

Position Complexities

Bilingualism an asset

Some work beyond standard hours

Acknowledgement

All employees of Home Capital Group Inc. must comply with all applicable Home Capital Group Inc, Home Trust Company, and specific Line of Business policies, standards, guidelines and controls. Additionally, all employees are obligated to become familiar with Home’s risk management framework and understand the operational risk management requirements within their specific business. Employees are also expected to understand and comply with the Company’s Code of Business Conduct & Ethics Policy at all times and escalate any issues or concerns through various reporting channels (i.e. Ombudsman, Compliance Hotline, Whistleblower Policy, etc).

Content Specialist


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Marketing Content WriterHome Trust Company3.6Toronto, ON 5-7 years content development, marketing, communications. Develop content to support and extend marketing initiatives to establish Home Trust as a thought… 30+ days ago·More…View all Home Trust Company jobs – Toronto jobsSalary Search: Marketing Content Writer salaries in Toronto, ONSee popular questions & answers about Home Trust Company

Company Profile

Home Capital Group Inc., together with its operating subsidiary Home Trust Company, has developed a track record of success as Canada’s leading alternative lender. Building on the demonstrated strength of its core residential mortgage lending business, the Company also offers complementary lending services and commercial mortgages, as well as highly competitive deposit investment products. Home Trust’s core values are respect, trust, and integrity.

Position Responsibilities

Lead writer for all types of content, across all channels, with a focus on marketing material, print and digital; email campaigns; website content; presentations; video scripts; articles – blogs, evergreen, financial, product (LOB), magazine; and adhoc projects involving social media posts; advertising concepts, headlines, copy

Develop content to support and extend marketing initiatives to establish Home Trust as a thought leader within it’s competitive landscape

Lead and participate in brainstorm sessions to identify creative themes and develop campaign ideas

Ensure all content follows brand guidelines and tone of voice

Create and manage a diverse library of content including white papers, online articles, infographics, and videos to engage with our target audiences

Collaborative project planning with marketing team, sales and internal functions

Write content that is relevant, meaningful and on strategy for media publications, editorials, advertorials, newsletters, presentations, in alignment with the marketing strategy

Prioritize requests and manage deadlines

Formal Education

Post secondary degree or diploma required (University degree preferred) in Marketing or equivalent

Related Experience

Formal Education:
Post-secondary education in Marketing, Communications or Journalism

Related Experience:
5-7 years content development, marketing, communications

Financial Services, with some knowledge of Mortgages, credit cards and deposits

Creating and curating engaging content for all channels (including external- broker, social, web, email, blog)

Ability to translate the strategic advantages of various media into creative solutions for desired reach and frequency

Specialized Skills:
Outstanding English communications, writing, editing and proofreading skills

Creative and innovative thinker and planner

Able to prioritize and manage expectations involving diverse contributors and project types

Strong attention to detail and ability to multi-task projects and deliverables

Experience and understanding working within brand guidelines anda defined tone of voice

Excellent verbal, and interpersonal skills to build and maintain relationships

Team player, strong collaborative work relationships

Expertise with Microsoft Office365

Skills

Position Complexities

Acknowledgement

Some work beyond standard hours may be required; Bilingualism an asset.

All employees of Home Capital Group Inc. must comply with all applicable Home Capital Group Inc, Home Trust Company, and specific Line of Business policies, standards, guidelines and controls. Additionally, all employees are obligated to become familiar with Home’s risk management framework and understand the operational risk management requirements within their specific business. Employees are also expected to understand and comply with the Company’s Code of Business Conduct & Ethics Policy at all times and escalate any issues or concerns through various reporting channels (i.e. Ombudsman, Compliance Hotline, Whistleblower Policy, etc).

Marketing Content Writer


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