newSearch SpecialistTVO Ontario Educational Comms. AuthorityToronto, ON$68,123 – $75,876 a year Design and oversee a full-funnel marketing strategy. With a mix of paid search marketing and strategic SEO, this position combines the technical and creative. 2 days ago·More…View all TVO Ontario Educational Comms. Authority jobs – Toronto jobsSalary Search: Search Specialist salaries in Toronto, ON

Position Title: Search Specialist

Division: Programming & Content


Department: Marketing


Reports To: Manager, Audience Development


Salary Range: $68,122.60 – $75,875.80


Location: Toronto, Yonge & Eglinton (on the Yonge subway line)


TVO is at a unique intersection of education, journalism, digital technology, broadcast, and philanthropy. As creators of award-winning content, we’ve been inspiring learning that changes lives and enriches communities since 1970. Our vision is to be a globally recognized digital learning organization.


What’s in it for you

When it comes to learning, we walk the talk: it’s the cornerstone of everything we do, and each one of us invests deeply in our own learning while elevating each other’s knowledge – whether through peer-to-peer learning, workshops or lunch & learns. You’ll work with folks who are thrilled and driven by the digital learning and media landscapes. Roll up your sleeves and work cross-functionally with great teams where collaboration is the beating heart of all that we do. We’re a tight-knit community and we’re just the right size, meaning that you’ll get to meet and work with people from across our organization, at all levels – the ones who have been here for 10 months, 10 years, and well beyond. Maybe you’ll even get to meet Polkaroo.


Who we are

TVO is poised for its next chapter as we embark on the next phase of strategic planning. We know we are a better organization when we honour our commitments, when we thrive with diverse voices, when we value bold thinking, and embrace change. We understand and celebrate that we are better, together.

However you jump in with us, you’ll join a team of good people who are constantly inspired and challenged to do great work. Join us on our journey as we go from great to greater.


TVO is funded primarily by the Province of Ontario, and is a registered charity supported by thousands of sponsors and donors. Find and follow us on: YouTube (@TVO), Twitter (@TVO), Facebook (@TVO), and Instagram (@WeAreTVO).


The opportunity

Join TVO’s nimble and exciting Audience Development team, a collaborative and forward-thinking group who loves to try new things in digital marketing. The Search Specialist plays a key role in ensuring TVO’s journalism, kids programming, documentaries, educational resources and more reach their audience. With a mix of paid search marketing and strategic SEO, this position combines the technical and creative. We are seeking a strong writer and analytical mind with big ideas who can plan, deploy and evaluate search marketing and SEO initiatives.


How you will make an impact

  • Drive audience growth by designing and executing creative solutions to attract, engage and retain visitors, users and donors through organic and paid search
  • Develop, manage and execute SEO and SEM efforts
  • Design and oversee a full-funnel marketing strategy
  • Write and evolve search ad and SEO copy
  • Track and report on SEO/SEM progress
  • Collaborate with analytics, brand, content and product teams to drive user growth and engagement
  • Understand and interpret the behaviour of potential audiences
  • Identify emerging SEO/SEM trends and platforms
  • Coordinate budgets and process invoices


What you will bring to TVO

  • 5+ years of experience in SEO, SEM or related fields, including a proven track record in delivering audience growth
  • Undergraduate degree in a relevant field or equivalent relevant experience
  • Strong experience working in cross-functional teams and designing and managing projects to completion
  • Strong working experience using a range of SEO and SEM tools to manage multiple products and campaigns simultaneously
  • Working familiarity with Google Ads, Google Analytics and Google Data Studio
  • Search-related site optimization techniques
  • A data-driven approach with a willingness to experiment and adapt to fast-paced environments
  • Demonstrated desire for action with a positive energy and can-do attitude
  • Proven ability to build relationships to achieve results
  • Strong written and verbal communication skills
  • You live our values of Excellence & Innovation; Ownership; Collaboration; Diversity, Equity & Inclusion; Trust and Respect


We invite you to submit your application by November 8, 2021 at 5:00 p.m. Not sure you have everything we’re asking for, but know you can make a big impact? Tell us your story and we will be happy to consider you.

To learn more about us and our culture, please visit us at https://www.tvo.org/about/work-at-tvo.

TVO is an equal opportunity employer and is committed to an inclusive, equitable, and accessible workplace where all employees feel valued, respected, and supported. We believe that the diversity of our team strengthens our ability to develop creative solutions and products that are reflective of the communities in which we serve across Ontario. At TVO, we recognize the importance of using anti-oppression practices, both within our organization and in our content.

Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process (e.g., including alternate formats of materials, accessible meeting rooms). If you are seeking accommodations during the application or interview process, please advise us as soon as possible so that appropriate arrangements can be made by sending your request to accommodations@tvo.org.

Search Specialist


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newSocial Media & Marketing Specialist – Remote Eligibility, Ca…Royal LePage Real Estate Services Ltd.Toronto, ON•Remote$45,000 – $70,000 a year The Social Media & Marketing Specialist for Royal LePage Corporate Brokerages is the primary resource for brokerage marketing and communications creative… 2 days ago·More…View all Royal LePage Real Estate Services Ltd. jobs – Toronto jobsSalary Search: Social Media & Marketing Specialist – Remote Eligibility, Canada salaries in Toronto, ON

Reports to: Senior Manager, Marketing & Communications

Cooperates with: SVP Business Services, In-house Graphic Designers, Area and Branch Managers & Staff, Talent Acquisition Manager, Professional Development Manager, Royal LePage Sussex team, Royal LePage West Real Estate Services team

Position Description

The Social Media & Marketing Specialist for Royal LePage Corporate Brokerages is the primary resource for brokerage marketing and communications creative development and deployment. You are someone who stays current with social media tools and trends. You use effective communication and collaboration skills to help others understand what social media tools should be used to reach target audiences and influence stakeholders. You have a unique ability to interpret data from social media platforms, and convert that data into actionable insights. You understand the power of leveraging campaign metrics in real-time for conversions and to drive profitable ROI.

Responsibilities

  • Create and implement a social media strategy for the Corporate Brokerage
  • Support the Royal LePage Corporate Brokerage’s objectives for brand awareness, recruiting, and retention.
  • Understand key brand differentials between Royal LePage Real Estate Services Ltd., Royal LePage Sussex, and Royal LePage West Real Estate Services; manage the content creation and executions within the different location voices
  • Develop, coordinate, produce, and publish high-quality content across all Corporate Brokerage social media channels
  • Manage social networking sites including (but not limited to) Instagram, Facebook, LinkedIn, YouTube, Twitter, and Google Business pages
  • Increase online engagement and follower count
  • Source and curate third-party content (e.g. news, reports) to share across channels
  • Work closely with in-house Graphic Designers to develop creative materials
  • Work with in-branch staff for content coordination and local relevance
  • Work with Talent Acquisition and Professional Development Managers to create and deliver social media campaigns that target recruiting prospects
  • Ensure content meets Corporate Brokerage brand standards and legal/compliance requirements
  • Develop and manage social posting calendar ensuring timely execution of social campaigns and initiatives
  • Produce monthly KPI reports including: best and worst performing content, engagement rate, and follower count
  • Analyze campaigns and translate anecdotal, qualitative and quantitative data insights into recommendations and plans for adapting social media campaigns and/or strategy
  • Research and benchmark against markets/competitors and provide recommendations to attain and retain a competitive edge
  • Manage multiple projects, take initiative, and work well both independently and as part of a team

Skills & Position Requirements

  • Bachelor’s Degree or Diploma in Marketing or Communications
  • 2+ years experience copywriting, delivering social media content for companies or brands
  • 1-3 years experience in dashboard creation and reporting
  • Google Suite of Tools ( Drive, Docs, Sheets etc)
  • Experience with developing, leading, and executing marketing strategies, and analyzing and reporting results
  • Technical competency related to photography, videography, video editing skills, Photoshop, Canva, etc.
  • Great understanding of SEO
  • Solid project management skills
  • Constantly researching and staying ahead of industry trends and relevant technologies
  • Experience with social media platforms and tools scheduling/planning and organizational tools such as Hootsuite
  • Strong interpersonal, oral, and written communication skills and a creative eye
  • Experience with WordPress is an asset
  • Previous Digital Marketing agency experience is an asset
  • Knowledge of the residential real estate industry and luxury market an asset
  • Ability to work remotely

Royal LePage Real Estate Services is committed to attracting, hiring and promoting people based on their skills and abilities to do a job. We support equality of opportunity and culture diversity and are focused on hiring and retaining employees regardless of disability, age, ancestry, colour, race citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, gender identity, gender expression, record of offences, sex and sexual orientation. Accommodations for job applicants with disabilities are available upon request during the recruitment process.

Job Types: Full-time, Permanent

Salary: $45,000.00-$70,000.00 per year

Benefits:

  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

Work remotely:

  • Yes

Social Media & Marketing Specialist – Remote Eligibility, Canada


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