Critical Mass – Design Intern – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sat, 15 Feb 2025 05:03:02 GMT

Job description: Critical Mass’ Internship opportunities are part of our Trailhead Program and will provide a 12-week jump-start to your career. The program is a fast-track to launch your career through regular learning opportunities, mentorship, client work exposure, while also getting paid. We aim to show you all the amazing work we do here at Critical Mass, and to support you as part of the team! You will have the opportunity to try the digital agency world through multiple internship and client projects to see if it’s for you!Our Internship will run from May 27 – August 15.We’re looking for talented designers who want to learn more about a life crafting beautiful digital design. Whether you’re a photo-comping wizard, grid-adhering fanatic, or kerning-obsessed typographer, Critical Mass can introduce you to a career in design.We’re firm believers in cross-discipline thinking. So, you’ll also get the chance to see how copywriters, strategists, art directors, technologists and project managers go about their business – and what that means to you as designer.You Will:

  • Gain exposure and understanding to the creative discipline at Critical Mass.
  • Collaborate with interns on a client and global intern project.
  • Work with a mentor to design solutions that meet or exceed strategic objectives.
  • Have the opportunity to create mood boards; storyboards; interactive page layouts; site grids and interface demos; photo retouching and enhancements; animated GIFs
  • Provide quality assurance on creative deliverables.
  • Build and maintain a team rapport with entire multidisciplinary project team.

You Have:

  • Strong design portfolio (you must include a portfolio URL or digital samples with your application.
  • Currently in the second or third year of a four-year degree program, or first year of a two-year program.
  • Preference may be given to students who are enrolled in programs with related to design, visual communications or advertising
  • Strong visual, interactive and graphic design skills that contribute to traditional digital media.
  • Solid working knowledge of the latest design toolsets – Mac OS, Figma, Photoshop and Illustrator.
  • Ability to comfortably brainstorm and contribute to bigger ideas.
  • Ability to articulate creative ideas.
  • Proven aptitude for quick creative thinking with acute attention to detail.
  • Comprehensive understanding of interactivity and the web.
  • Passion for design and eagerness to collaborate with other creative people.

What We Offer

  • Vacation, compassionate leave, and sick time
  • Hybrid work options
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:

  • Strengthen opportunity for continuous learning
  • Improve collaboration and team relationships
  • Increase employee engagement

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our candidate pools.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

Freelance Marketing Director – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Fri, 14 Feb 2025 07:58:57 GMT

Job description: Director, MarketingThe Marketing Communications Director has responsibility for managing and growing Critical Mass’s presence in the marketplace by finding creative and interesting ways to tell Critical Mass’s brand story. The Director has deep experience across strategic communications, experiential marketing, social, and PR for reputation management among internal and external audiences. The Director is responsible for Critical Mass’s perception in the marketplace.You will:
Lead all Communication and Public Relations for experience design agency. Overall accountability for agency marketing strategy and execution, including annual planning of marketing mix, budgeting, implementation, and post-program analysis.Team & Scope:

  • Reporting to the SVP, Marketing and Communications
  • Outside of the Marketing and Communications Team, this role would be partnering with the global Business Development team and Awards Manager to ensure alignment of marketing activating and prospecting efforts.
  • Work with North American & international offices to ensure consistency of communication and global message.
  • Work in partnership with global Business Development team to ensure alignment of marketing activity and prospecting efforts.

External Communications:

  • Lead development of communications strategy for agency including tactical plan to further agency business goals.
  • Lead in communications of agency proposition to external agency audiences including events, press relations, social spaces, website, branding.
  • Craft key messaging to lead industry discussion that enhances agency proposition.
  • Develop and Manage Media, Influencer Relations, and Analyst Briefings
  • Leverage relationships with key journalists and influencers for strategic placement of content and reputation management to build the reputation of the agency and raise awareness with business decision-makers and prospective hires.
  • Drive agency thought leadership through management of case study development, conference sponsorships, executive speaking engagements, and partnerships.
  • Prep Executive team for interviews & build Critical Mass thought leader profiles for panels, juries keynotes and events
  • Oversee development of communications materials including press releases, speeches, Op-eds, memos, video scripts, presentations
  • Manage key event presence at Cannes, SXSW and other industry events as well as agency proprietary events.
  • Enhance client relationships with collaborative PR efforts.

Internal Communications Program:

  • Lead internal communications plan across all global offices to communicate executive vision and shape agency culture.
  • Work in partnership with the CCO, SVP Marketing and Communications, and Brand Designer to reinforce and refine Critical Mass Brand Assets
  • Media-train renowned and frequently quoted roster of agency experts.
  • Manage team to deliver timely & appropriate internal communications across agency including internal agency newsletter, skills, training, and mentorship.

You have:

  • Must have 5-8 years of Communications experience in an PR, Marketing and Social Media management for digital agencies or communications agencies.
  • Has proven competencies in managing complex teams and executive leadership.
  • Possesses solid experience in formulating and driving long-term strategic messaging plans, digital strategy.
  • Can activate a highly motivated team to develop and implement plans.
  • Exhibits advanced communication, writing, and organization skills with an outstanding attention to detail.
  • Facilitates team motivation and team leadership skills and the ability to work with a distributed team.
  • Results-oriented and fiscally responsible for managing the PR and Marketing teams’ budget.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our candidate pools.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The Marketing Communications Director at Critical Mass is responsible for managing and growing the company’s presence in the marketplace through creative storytelling. They oversee strategic communications, experiential marketing, social media, and PR efforts to shape Critical Mass’s perception in the marketplace. The Director leads communication and public relations efforts, works with global teams to ensure consistency in messaging, and drives agency thought leadership through various channels. They also manage internal communications to communicate executive vision and shape agency culture. The ideal candidate should have 5-8 years of experience in PR, marketing, and social media management, and possess strong leadership and communication skills. Critical Mass is an equal opportunity employer committed to diversity and inclusion within the workplace.

Marketing Science Lead, Data Engineering – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary:

Job date: Wed, 29 Jan 2025 23:22:32 GMT

Job description: . You have experience optimizing Digital marketing efforts by systematically using data-driven insights, enjoy collaborating… infrastructure, and digital marketing platforms. Lead the ideation, development and execution of data solutions that support the…

Marketing Science Lead – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary:

Job date: Wed, 29 Jan 2025 23:03:53 GMT

Job description: . You have experience optimizing Digital marketing efforts by systematically using data-driven insights, enjoy collaborating… infrastructure, and digital marketing platforms. Lead the ideation, development and execution of data solutions that support the…

Marketing Science Lead – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sun, 19 Jan 2025 05:52:02 GMT

Job description: As a Marketing Science Lead, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially tag management platforms. In this role, you will work with other Marketing Sciences team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in sub-disciplines of Marketing Science-tracking and measurement, data visualization, testing and evaluation and data integration, with a subject matter expertise in Media with an audience first approach.You will:

  • Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
  • Effectively communicate and present complex technical concepts to non-technical audiences.
  • Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
  • Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations.
  • Operate A/B tests against audience and creative content to close feedback loops and optimize performance.
  • Creatively solve problems, improve processes, and design methodically.
  • Drive collaboration within teams to provide support, share skills, and gain insight.
  • Confidently manage project delivery expectations and communications to project team.

You have:

  • Strong understanding and experience working with digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Proven experience operating A/B testing within marketing campaigns.
  • Experience with digital media platforms (e.g.: Google Marketing Platform, Meta Business Suite, TikTok Ad Manager etc).
  • Pixel and tag implementation experience across media platforms (Meta, TikTok, LinkedIn, DV360, SA360, Innovid, DCM, Google Tag Manager etc.)
  • Experience with data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
  • Functional understanding of APIs and API data calls
  • Confidence in your communication and collaboration skills.
  • Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
  • Well-organized approach to working on multiple projects at once.
  • Passion to always improve your team’s craft through ongoing learning and support.
  • Strong collaboration, project management, and team building skills.
  • Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
  • Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.

Nice to have:

  • Automation skills

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagementThis hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.CM Liquid Talent is still an option for roles approved to be 100% remote.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The Marketing Science Lead role involves ensuring clean and robust measurement of cross-channel marketing activations. This includes working with digital analytics tools and tag management platforms, collaborating with multidisciplinary teams, implementing cross-channel data capture solutions, communicating technical concepts to non-technical audiences, operating A/B tests, and driving collaboration within teams. The role requires experience with digital media channels, A/B testing, digital media platforms, pixel and tag implementation, data storage and databases, APIs, and communication and collaboration skills. Nice to have skills include automation skills. Benefits offered include global maternity and parental leave, competitive benefits packages, access to therapy sessions, summer Fridays, and hybrid work options. Critical Mass is committed to diversity and inclusion in the workplace.

Marketing Science Analyst – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sun, 19 Jan 2025 01:59:14 GMT

Job description: As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 1 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the nature and purpose of the main Digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.You will:

  • Analyze data across a digital landscape to discover trends, solve problems, and identify opportunities.
  • Turn data into actionable insights through storytelling and data visualization.
  • Design, build and automate analyses, reports, dashboards, and other deliverables.
  • Gather marketing data across paid and owned channels to analyze website performance, understand audience behaviors, and summarize findings.
  • Assist in the ideation, development, and execution of measurement frameworks.
  • Determine and implement methods to improve analytics processes.
  • Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
  • Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.

You have:

  • B.S. degree in a quantitative or technical field. Including but not limited to: statistics, mathematics, business, finance, social sciences, computer science, or information management.
  • Top-notch communication and collaboration skills
  • Experience with at least one data visualization platform (Tableau is preferred)
  • Maintain and optimize dashboards in data visualization platform (Tableau is preferred)
  • Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)
  • Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)
  • Has a baseline understanding of statistical analysis techniques and quantitative methods.
  • Familiarity with statistical programming languages, like Python or R.
  • Familiarity with the function of data architecture, APIs, and API data calls.
  • Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
  • A drive to keep learning and offer your team support to grow and learn.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagementThis hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.CM Liquid Talent is still an option for roles approved to be 100% remote.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The content is seeking a Marketing Science Analyst with 1 to 3 years of experience to analyze data, turn it into actionable insights, design reports and dashboards, and collaborate with others. Requirements include a degree in a quantitative or technical field, proficiency in data visualization and analytics platforms, familiarity with digital media channels, and statistical analysis techniques. The company offers competitive benefits, a hybrid work model, and a commitment to diversity and inclusion. They expect employees to work in the office at least 3 days a week for learning, collaboration, and engagement, but remote work is an option for approved roles. The company is an equal opportunity employer and committed to diversity, equity, and inclusion. They communicate only from official email addresses and do not use apps like Facebook Messenger for communication.

Senior Project Manager – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Job description: As a Creative Senior Project Manager, you are a creative and strategic thinker who loves learning everything there…. Both the client services and project delivery worlds are successfully navigated by your proactive communication of project…
The content describes a Creative Senior Project Manager who excels in both creative and strategic thinking. They are skilled at navigating client services and project delivery through proactive communication.
Job Description

At Company X, we are seeking a highly motivated and skilled Marketing Manager to join our team. The ideal candidate will have a strong background in marketing, with experience in developing and implementing marketing strategies to drive business growth.

Responsibilities:
– Develop and implement comprehensive marketing plans to attract new customers and retain existing ones
– Lead the marketing team in executing marketing campaigns across various channels, including digital, social media, and traditional advertising
– Analyze market trends and customer insights to inform marketing strategies
– Collaborate with sales and product development teams to ensure alignment on marketing efforts
– Manage marketing budget and track performance metrics to measure ROI
– Stay up-to-date on industry trends and best practices in marketing

Qualifications:
– Bachelor’s degree in marketing or related field
– 5+ years of experience in marketing roles
– Proven track record of developing successful marketing strategies
– Strong analytical and problem-solving skills
– Excellent communication and interpersonal skills
– Ability to work in a fast-paced environment and meet tight deadlines

If you are a strategic thinker with a passion for marketing and a desire to drive business growth, we want to hear from you! Apply now to join our dynamic team at Company X.

Expected salary: $85000 – 125000 per year

Job date: Sat, 11 Jan 2025 06:45:41 GMT

Senior Media Planner – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sat, 21 Dec 2024 07:59:55 GMT

Job description: We are hiring a Senior Media Planner to lead, manage, and execute our clients’ interactive marketing strategies. You’ll be responsible for planning, trafficking, and optimizing campaigns across various digital channels-such as paid search, display, video, mobile, and emerging platforms. In this role, you’ll work closely with both internal teams and external partners, acting as the point of contact for clients, and ensuring campaign success through thoughtful planning, execution, and reporting.This is a client-facing role where you will lead communication, status updates, and manage email chains. You’ll need an in-depth understanding of how media processes work, from trafficking media to handling reporting setup, pre-planning, and campaign optimization. Additionally, you will collaborate with the investment team and coordinate across multiple partners, including social media teams and direct partners.You Will:

  • Launch and manage media campaigns, including trafficking and setting up reporting mechanisms to track performance
  • Serve as the main point of contact for clients, ensuring seamless communication, reporting, and troubleshooting
  • Partake in pre-plan reporting setups, ensuring that the process for upcoming campaigns is smooth and well-prepared
  • Facilitate media and social campaign execution, collaborating closely with both internal teams and direct partners
  • Support in status meetings and manage email communication chains for ongoing projects, ensuring all stakeholders are aligned.
  • Work closely with investment teams and media partners to ensure optimal media placement and campaign success
  • Maintain relationships with third-party vendors, keeping up-to-date on their offerings and coordinating efforts across various teams
  • Manage the development and delivery of client analytics and ROI reports, ensuring full accountability for campaign performance

You Have:

  • 3-4 years of agency experience in media planning, with a strong track record of managing campaigns across multiple media channels.
  • MUST HAVE: Experience working across multiple media channels, including search, social, CTV, video, etc.
  • Proven experience in campaign development: overseeing campaign setup, writing RFPs, providing feedback, executing plans, and taking full ownership of campaigns from start to finish.
  • Ability to oversee campaign progress, act as the main client contact, and ensure campaigns are delivered effectively and on time.
  • Experience with PRISMA and other planning tools is a plus.
  • Knowledge of audience tools like MRA and Nielsen is beneficial.
  • Natural problem solver who thrives in a fast-paced, constantly evolving environment.
  • Proactive with the ability to work in unstructured situations, anticipate needs, and take initiative.
  • Collaborative: Able to work effectively with both internal teams and clients, managing multiple stakeholders in a project.
  • National Planning Experience: Ability to contribute to cross-channel strategies at the national level.
  • Expertise with DoubleClick DCM, Google Ad products, AdWords, and familiar with platforms such as DART, Omniture, and other Media tools such as Prisma, Mediaocean, PlanIt
  • Proficiency in MS Office, specifically Excel (Pivot Tables) and PowerPoint
  • Proven skills in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels
  • A strong understanding of digital media tools, tags, and ad servers for display, video, mobile, and emerging channels.
  • Experience working closely with investment teams and managing third-party partnerships
  • Strong interpersonal, written, and verbal communication skills, with an ability to multi-task and meet tight deadlines
  • An enthusiastic and adaptable mindset, with a passion for digital media and a proven track record of campaign success

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The job posting is for a Senior Media Planner position, responsible for leading and executing clients’ interactive marketing strategies across various digital channels. The role involves planning, trafficking, and optimizing campaigns, as well as collaborating with internal teams and external partners. The ideal candidate should have agency experience in media planning, expertise in multiple media channels, and proficiency in tools such as DoubleClick DCM and Google Ad products. The company offers competitive benefits, including maternity and parental leave, vacation days, and professional development opportunities. The company prioritizes diversity and inclusion in its workplace.

Art Director, Email – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $90000 – 110000 per year

Job date: Thu, 19 Dec 2024 06:53:59 GMT

Job description: a natural collaborator and enjoy leading multidisciplinary teams to bring email marketing campaigns to life. You will oversee… the visual design, layout, copy, and creative strategy for email marketing campaigns to ensure they align with our client…

Marketing Science Lead – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Thu, 19 Dec 2024 00:27:10 GMT

Job description: As a Marketing Science Lead, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially tag management platforms. In this role, you will work with other Marketing Sciences team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in all five sub-disciplines of Marketing Science-tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling-but you pretty much wrote the book on at least two of them.You will:

  • Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
  • Effectively communicate and present complex technical concepts to non-technical audiences.
  • Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
  • Ensure tag management best practices and data governance standards are applied to existing and new implementations.
  • Creatively solve problems, improve processes, and design methodically.
  • Drive collaboration within teams to provide support, share skills, and gain insight.
  • Confidently manage project delivery expectations and communications to project team.

You have:

  • Experience web and media analytics implementations using tag management platforms (e.g., Adobe Launch / DTM, Google Tag Manager, Tealium Tag Manager)
  • Experience with digital media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Pixel implementation experience across media platforms (Meta, TikTok, LinkedIn, DV360, SA360, Innovid, DCM, etc.)
  • Experience with the function of APIs and API data calls
  • Confidence in your communication and collaboration skills.
  • Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
  • Well-organized approach to working on multiple projects at once.
  • Passion to always improve your team’s craft through ongoing learning and support.
  • Strong collaboration, project management, and team building skills.
  • Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
  • Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.

Nice to have:

  • Automation skills

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagementThis hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.CM Liquid Talent is still an option for roles approved to be 100% remote.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The content describes a job opportunity as a Marketing Science Lead responsible for measuring cross-channel marketing activations using digital analytics tools, tag management platforms, and collaboration with teams. The role involves implementing data capture solutions, maintaining analytics solutions, and driving collaboration within teams. The ideal candidate has experience in web and media analytics, digital media platforms, pixel implementation, APIs, and strong communication skills. The job offers benefits such as competitive packages, maternity and paternity leave, flexible work options, and opportunities for learning and development. Additionally, the company values diversity and inclusion in the workplace. They have a hybrid work model with some office work required. Remote work options are available for approved roles. The company is committed to equality and does not tolerate discrimination.