Zensurance is a fast growing start-up turned “scale-up”, insure-tech company that is disrupting the insurance market. Zensurance is focused on building a market leading insurance platform that helps small and medium sized businesses manage their business risks. This task requires us to engineer from scratch, a customer-centric organization and product. We are boldly going where no insurance broker has gone before!
Do you believe that perfection is a vector and not a destination? Do you live and breathe the growth mindset in everything that you do? Do you consider yourself a geek for marketing tooling and analysis? Do you think creatively to come up with new solutions as opposed to thinking creatively in terms of design? Have you proven that you have a knack for bidding on the right keywords to provide the best ROI on campaigns? Are you great at understanding and explaining strong technical concepts and extracting the right information? Are you infinitely curious, and a self-starter? Do you pride yourself on asking the right questions? If so, read on!
Zensurance is looking for its first Sr. Manager – Demand Generation. Reporting to the Director of Marketing, you will take ownership of and develop ongoing experimentation to drive incremental results. You will also possess a deep understanding and interest in key business metrics and KPIs outside of marketing and how marketing influences these. You will drive the creation, implementation, tracking, and analysis of campaigns on multiple channels (Facebook, Instagram, YouTube, LinkedIn, Google, Bing [can’t forget about Bing], and any other existing or up-and-coming channels).
Overall, you will be the digital channel growth expert that can squeeze out marginal improvements on all campaigns!
Responsibilities
- Take ownership of data integrity, working closely with Business Intelligence and Engineering teams on data cleanliness and troubleshooting.
- Analyze lifetime value (LTV) and attribution models across brand and performance marketing initiatives so as to continuously enhance ongoing optimization efforts.
- Take ownership of the marketing tech stack and roadmap future requirements.
- Dashboard results and work closely with Business Intelligence and Engineering to develop new metrics or identify metrics in need of troubleshooting.
- Take ownership of and develop ongoing experimentation to drive incremental results.
Qualifications
- 5 years of hands-on experience building, optimizing, and analyzing performance campaigns across all major channels including Facebook, Google Advertising, Youtube, Programmatic, and Organic / SEO.
- Strong knowledge of marketing technology including Google Advertising / Analytics, Facebook Ad Manager, and Salesforce data analysis through implementation and troubleshooting.
- Deep understanding of tracking marketing technologies including Google Tag Manager, Google Analytics, and Zapier or equivalent.
- At least 5 years of experience with Paid Search
- Confidence with data and advanced spreadsheet queries.
- Familiarity with Looker and/or other dashboarding tools.
- Familiarity with Salesforce and/or other CRM platforms.
- Ability to advise on channel mix and budgeting to meet a variety of goals.
- Ability to develop advanced multi-touch cross-channel ad campaigns to drive a variety of objectives from the brand through to lead generation.
- Always looking to test the next new platform, format or tool and raise the bar.
- Commercially minded and customer-centric.
- Basic HTML.
- Familiarity with WordPress and/or equivalent CMS.
- Multimedia editing.
Perks we offer at Zensurance:
- Opportunity to work for Canada’s fastest-growing insurtech startup
- Contemporary office downtown TO, 1 minute from Osgoode Station and 7 minutes from Union Station
- Flexible work environment/work from home arrangements available to everyone
- Modern technology – laptops provided to all staff
- Comprehensive, flexible health, including mental health, and dental plans to suit all lifestyles
- Parental Leave top-up
- Weekly Friday company-wide meetings
- Build next level relationships with your peers through scheduled companywide virtual team building events
- Be a part of something special, we are confident you won’t find any other insurance company like us 🙂
Who we are. What we’re building.
Business is hard work, insurance doesn’t have to be!
At Zensurance we believe that teamwork makes the dream work.
We are passionate about providing business owners with the best insurance solutions at great rates through an online and easy-to-use platform.
Our secret sauce is all about our culture. Here at Zensurance our culture is built on four core values that we live and breathe every day, they are:
INTEGRITY: We do what’s right.
INCLUDE: We are an open and safe space for all.
INVENT: We take an innovative approach to creating straightforward solutions for our customers.
DELIVER: We set ambitious goals and hold ourselves accountable to achieving them.
If reading all that piqued your interest, drop us a line and let us know why you would be a great fit for us. Whether it be through a resume – or something else you think is better – send us what you believe will impress us. Show us your creative process – how you think and solve problems!
True to its Canadian values, Zensurance celebrates diversity in its workforce structure and encourages applications from all backgrounds.
Zensurance is an inclusive employer that celebrates diversity in its workforce structure. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective provincial human rights codes throughout all stages of the recruitment and selection process. Please advise the recruiter, if you require accommodation; to ensure your accessibility needs are accommodated throughout this process. Information received relating to accommodation will be addressed confidentially.
We thank all applicants in advance for their interest; however, only those candidates selected for an interview will be contacted.
Senior Manager – Digital Marketing (remote)
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