Senior Demand Generation Manager – Benevity – Vancouver, BC

Company: Benevity

Location: Vancouver, BC

Expected salary:

Job date: Fri, 20 Dec 2024 00:39:02 GMT

Job description: Generation Manager plays a pivotal role in driving strategic marketing initiatives to support Benevity’s global Enterprise go… in Enterprise Account-Based Marketing (ABM) and collaboration across teams to meet shared revenue objectives. Overseeing…

Demand Generation Marketing Manager – Sage – Toronto, ON

Company: Sage

Location: Toronto, ON

Expected salary:

Job date: Sun, 15 Dec 2024 00:12:00 GMT

Job description: Sage’s AI-powered accounting software solutions are expanding in Canada, helping more small businesses succeed – yet we’ve only scratched the surface of its full market potential. This is an opportunity to leverage your demand gen marketing skills and grow your career.As the Performance (Demand Gen) Marketing Manager for small business and specialty products in North America, you will lead data-driven marketing campaigns that fuel pipeline growth and revenue across the US and Canada. From demand generation to lead nurturing, your work will empower small businesses to deliver more value to their clients with the industry’s most trusted SaaS solution. Check out Sage Copilot for Sage Intacct:To succeed in this role, you’ll bring strategic thinking, data-driven decision-making, and strong analytical skills, with a proven track record in demand generation, lead nurturing, and marketing automation. Effective communication skills will support your cross-functional collaboration with product marketing, partner marketing, external agencies, sales, and other key stakeholders.What’s in it for you?

  • Expand your skills at a global SaaS company, contributing to a products voted #1 in customer satisfaction for 10 consecutive years.
  • Grow your international professional network by collaborating with globally diverse, customer-centric marketing and sales teams that are committed to innovation, boldness, and effectiveness.
  • Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and community volunteering via our Sage Foundation.

Location: Hybrid; 3 days of in-office collaboration from our Toronto or Vancouver office.Minimum Qualifications:

  • 4 years of B2B full-funnel demand generation/performance marketing experience

You can provide examples of effectively:

  • Building and driving demand gen programs, demonstrating initiative in developing strategies and execution.
  • Orchestrating campaigns across marketing channels specifically email, webinars, events, and close collaboration in support of SDRs efforts.
  • Utilizing your deep analytical skills, experience with data analysis tools (e.g., Google Analytics, Tableau), and a strong grasp of marketing metrics and KPIs.
  • Utilizing ABM (Account-Based Marketing) strategies and tools.
  • Collaborating across sales and marketing teams, understanding its value, and being adaptable, influential, and proactive.

Key Responsibilities Key Responsibilities:

  • Develop and execute full-funnel demand generation strategies, including integrated campaigns across account-based marketing (ABM), email, events, third-party associations, webinars, and digital platforms, to drive qualified leads and sales opportunities.
  • Collaborate closely with the sales team and product marketing and partner marketing to align on target accounts, messaging, and lead follow-up.
  • Analyze and report on campaign performance, leveraging data-driven insights to optimize results and manage the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).
  • Manage the demand generation budget and allocate resources effectively to maximize ROI.
  • Stay up to date with industry best practices and emerging trends in demand generation and digital marketing.

Benefits? We have plenty…

  • 100% paid premiums for health, dental, and vision coverage​
  • RRSP contribution match (100% up to 4%)​
  • 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)​
  • Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
  • 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date​
  • 5 days paid yearly to volunteer (through Sage Foundation)​
  • $5,250 tuition reimbursement per calendar year starting 6 months after your hire date​
  • Sage Wellness Rewards Program (annual fitness reimbursement)​
  • Library of on-demand career development options and ongoing training offerings​

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$90,000 to C$113,000. In addition to base salary, employees will participate in a bonus plan (20%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.#LI-CH1Function Performance MarketingCountry CanadaOffice Location Toronto;RichmondWork Place type HybridAdvert Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:
Watch a video about our culture:We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at .
Learn more about DEI at Sage:

Sage’s AI-powered accounting software solutions are expanding in Canada, offering opportunities for small businesses to succeed. The company is seeking a Performance Marketing Manager to lead data-driven campaigns across North America, fueling pipeline growth and revenue. The role requires experience in demand generation, lead nurturing, and marketing automation. Benefits include global exposure, work-life balance, and professional development opportunities. Salary range for the role is C$90,000 to C$113,000, with additional incentives based on performance. Sage values diversity and inclusion in the workplace.

Sr. Director, Demand Strategy – Marketbridge – Toronto, ON

Company: Marketbridge

Location: Toronto, ON

Expected salary: $135000 – 150000 per year

Job date: Sat, 14 Dec 2024 00:49:22 GMT

Job description: This role is remote, but our ideal candidate will work EST hours.Are you an expert in demand marketing strategy? Do you love solving complex marketing challenges? Is deep expertise in B2B marketing best practices, including Account-based Marketing (ABM) a hallmark of your CV? If so, this role may be just the one for you. Marketbridge is looking for a Senior Director, Demand Marketing Strategy to join our team of talented marketing professionals. Working within our Demand Strategy practice, you’re an experienced marketing leader, passionate about connecting business strategy to marketing strategy, and building results-oriented, demand marketing programs.You understand the complexities of B2B buying and how to navigate them from a marketing perspective. You appreciate what it means to manage complex, multi-channel marketing campaigns throughout the customer lifecycle. And, you’re looking for a dynamic, fast-paced environment in which to grow your career and challenge yourself.What you’ll be doing:Serve as a competent, confident expert advisor to the client, helping them think through their marketing strategies as they relate to business strategies and imperativesWork with the client to determine short- and long-term marketing performance objectives and critical milestonesLead the development and presentation of comprehensive demand marketing programs and ABM campaigns for clients, providing expertise and guidance on: strategy, planning, inbound/outbound channel selection, tactical recommendations, personalization, technology requirements and considerations, measurement/analysis, etc. To accomplish this, you will:Collaborate with Account Management and Brand Strategist to gain a fulsome understanding of the client’s brand, buyers and category; inform approaches and decisions related to buyer experience; and ensure that the necessary technology strategy is in place to support execution.Work closely with the Account leads to ensure alignment with client realities.Collaborate with Marketbridge SMEs across the Media, Digital, Marketing Operations, Data & Analytics and Creative teams to bring demand marketing initiatives to lifeSupport marketing and sales alignment and enable active sales support of marketing-driven programs and initiativesReview data analysis (including historical marketing program and campaign performance, channel performance, account/contact data, buyer behaviours, and so on) to inform planningContribute to the further advancement of the Demand Marketing practice by supporting new business efforts as well as developing and publishing thought leadership piecesWhat we’re seeking:Minimum 10 years demand experience
A high-energy, positive, proactive, collaborative individual dedicated to delivering high-quality workA successful track record navigating enterprise-level organizationsExperience working with senior leadership and executive managementProven expertise in leading-edge, B2B marketing practices, including a deep understanding of the principles of demand marketing and Account-based MarketingAn ability to translate high-level strategic thinking into meaningful customer experiencesExperience in developing multi-channel, multi-touch marketing programs and campaigns that encompass inbound, outbound, digital and offline channelsHands-on experience utilizing ABM platforms including 6sense and Demandbase to support go-to-market programsSound understanding of key B2B marketing technologies including marketing automation platforms and CRM systems; knowledge of intent, predictive, analytics platforms and related technologies a bonusSound understanding of enterprise sales team structures and processes and how they influence and inform marketing initiativesExperience analyzing results and ensuring continuous improvementDemonstrated success in a leadership role; experience leading, mentoring, coaching and managing a business group or department.The ability to work in a fast-paced professional environment dealing with executive-level decision-makers and critical business issues.The ability to multitask, handle quickly shifting priorities, and bring new ideas into play in a collaborative fashionA problem-solver and champion in driving resultsOur Culture
Marketbridge supports Fortune 50 companies and top global brands in redefining how they go to market. At Marketbridge, you’ll join a vibrant community of collaborative minds dedicated to reinventing growth. We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies. From day one, you’ll gain hands-on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill-building workshops, and leadership guidance. Our inclusive environment values each individual’s voice, fostering genuine connections and a sense of belonging. Here, you won’t just watch the industry evolve—you’ll help drive it, turning fresh ideas into measurable outcomes and building a career defined by meaningful impact and continuous growth.Note: This position requires candidates to be eligible to work in Canada without visa sponsorship. Marketbridge is an Equal Opportunity Employer.The salary range for this role is $135,000 – $150,000 CAD.Powered by JazzHR

Marketbridge is seeking a Senior Director, Demand Marketing Strategy who is experienced in B2B marketing best practices, including Account-based Marketing. The ideal candidate will work EST hours and have at least 10 years of experience in demand marketing. Responsibilities include advising clients, developing marketing programs, and collaborating with various teams within the company. The role requires a proactive, collaborative individual with a successful track record in enterprise-level organizations. The salary range for this remote position is $135,000 – $150,000 CAD.

Demand Generation Marketing Specialist – French & English Speaking – Sage – Toronto, ON

Company: Sage

Location: Toronto, ON

Expected salary:

Job date: Sat, 14 Dec 2024 01:07:46 GMT

Job description: Are you a bilingual demand gen marketer fluent in French and English, with a knack for creating impactful campaigns?We’re looking for a talented Demand Generation Marketing Specialist to join our team and help us reach more French-speaking small and medium-sized businesses in Canada. Sage’s accounting software solutions are expanding in Canada, helping more SMBs succeed – yet we’ve only scratched the surface of its full market potential. This is an opportunity to leverage your bi-lingual and marketing abilities.In this role, you’ll focus on planning and executing multi-channel marketing campaigns designed to drive lead generation and pipeline growth. You’ll manage data-driven campaigns across the funnel, ensuring their successful execution. Additionally, you’ll work closely with product marketing, sales, and external agencies, requiring strong communication skills and a collaborative approach.What’s in it for you?

  • Expand your skills at a global SaaS company, contributing to a products voted #1 in customer satisfaction for 10 consecutive years.
  • Grow your international professional network by collaborating with globally diverse, customer-centric marketing and sales teams committed to innovation, boldness, and effectiveness.
  • Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and community volunteering via our Sage Foundation.

Location: Hybrid; 3 days of in-office collaboration from either our Toronto or Vancouver office.Minimum Qualifications – Is this you?

  • Fluent in both French and English (required)
  • 2 years of experience in full-funnel demand generation marketing or growth/performance marketing (ideally within Software)

You can provide examples of effectively:

  • Experience building demand gen programs, demonstrating initiative in execution.
  • Orchestrating campaigns across marketing channels specifically email, webinars, events, and close collaboration in support of SDRs efforts.
  • Utilizing your deep analytical skills, experience with data analysis tools (e.g., Google Analytics, Tableau), and a strong grasp of marketing metrics and KPIs.
  • Collaborating across sales and marketing teams, understanding its value, and being adaptable, influential, and proactive.
  • Strong project management skills with attention to detail.

Key Responsibilities • Help to localize and execute demand-generation strategies to drive qualified leads and sales opportunities for our French language products.

  • You will create and manage integrated marketing campaigns across multiple channels, including email, events, third-party associations, webinars, and other digital platforms.
  • Collaboration with the sales team and product marketing managers (PMMs) will ensure alignment on target accounts, messaging, and lead follow-up.
  • Analyze and report on campaign performance, making data-driven decisions to optimize results.
  • Monitoring and optimizing the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).

Benefits? We have plenty…

  • 100% paid premiums for health, dental, and vision coverage​
  • RRSP contribution match (100% up to 4%)​
  • 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)​
  • Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
  • 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date​
  • 5 days paid yearly to volunteer (through Sage Foundation)​
  • $5,250 tuition reimbursement per calendar year starting 6 months after your hire date​
  • Sage Wellness Rewards Program (annual fitness reimbursement)​
  • Library of on-demand career development options and ongoing training offerings​

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$75,000 to C$90,000. In addition to base salary, employees will participate in a bonus plan (20%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.#LI-CH1Function Performance MarketingCountry CanadaOffice Location Toronto;RichmondWork Place type HybridAdvert Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:
Watch a video about our culture:We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at .
Learn more about DEI at Sage:

Sage is seeking a bilingual Demand Generation Marketing Specialist fluent in French and English to help reach more French-speaking small and medium-sized businesses in Canada. The role involves planning and executing marketing campaigns to drive lead generation and pipeline growth, collaborating with various teams, and analyzing campaign performance. The position offers opportunities for skill expansion at a global SaaS company and includes benefits such as health coverage, parental leave, and tuition reimbursement. The salary range for this position is C$75,000 to C$90,000, with a potential bonus plan based on performance. Working at Sage means supporting millions of businesses with technology and innovation, with a focus on diversity, equity, and inclusion.

Sr. Demand Generation Manager – Planview – Vancouver, BC

Company: Planview

Location: Vancouver, BC

Expected salary: $145000 – 165000 per year

Job date: Fri, 06 Dec 2024 05:52:11 GMT

Job description: management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital… environment, collaborating closely with marketing, sales and product teams to develop and execute high-impact, multi-channel…

Demand Generation Specialist, EZRA – LHH – Toronto, ON – New York City, NY

Company: LHH

Location: Toronto, ON – New York City, NY

Expected salary:

Job date: Sun, 17 Nov 2024 00:13:57 GMT

Job description: MQLs and driving pipeline growth in North America. This role will report to the Senior Marketing Manager…, NA and will partner closely with our Content, Product Marketing, Sales Development, and Marketing Operations teams. What You’ll…