Business Performance Analyst – dentsu – Toronto, ON

Company: dentsu

Location: Toronto, ON

Expected salary: $45000 – 60000 per year

Job date: Wed, 09 Oct 2024 22:37:30 GMT

Job description: Company DescriptionOur mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.Job DescriptionThe Digital Buyer supports clients in delivering best in class digital strategies and performance driven media solutions to answer client briefs and objectives. Under the guidance of the Digital Media Manager, the Digital Buyer manages paid search and social programs for major clients plus supporting other teams as necessary. The role includes management of Search and Social evergreen campaigns, plus recurring promotional campaigns throughout the year. The Digital Buyer will execute campaigns from end to end, including strategy, execution, optimization, reporting and billing. The opportunity requires dedication, motivation and the desire to hit the ground running and build a strong performance media program.Performance Media:

  • Execute Search campaign strategies, analyze campaigns performance and perform optimizations
  • Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment
  • Provide accountability for pacing and managing account budgets
  • Providing regular input of ideas for best practices and adoption of new features or processes
  • Helping to create and deliver campaign overview reports in a timely fashion
  • Proactively find new ways to build the client’s business and grow the account
  • Master and maintain knowledge of client’s business, competition, and latest industry news and trends
  • Continually learn and enhance skills related to performance media methodologies and platforms

Account Management:

  • Supports media team in management of client digital media – delivering key data / budgets / details as needed
  • Builds relationships with clients where relevant; sets and manages expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
  • Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner, understanding and communicating under/over delivery to Digital Media Manager and Account Team

Research:

  • Knowledge of key platforms and how to utilize effectively to put together insights which can aid wider team and client planning
  • Building relationships with key platform partners and attending industry events as needed to stay up to date with new media / trends / technology / test features
  • Keen interest and passion for all things digital marketing and makes a concerted effort to stay on top of emerging trends

Qualifications

  • Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
  • A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display and Programmatic.
  • Knowledge and hands-on experience with media planning and buying tool
  • Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
  • Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types
  • Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising is beneficial

Additional InformationThe salary range for this position is $45k-$60k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process.#LI-DM1

The company focuses on driving business performance through personalized and connected digital experiences. The Digital Buyer role involves managing paid search and social programs, executing campaigns, analyzing performance, providing strategic recommendations, and building client relationships. Qualifications include a degree in a related field and 2 years of digital media planning/buying experience. The salary range is $45k-$60k with benefits available. The company values diversity and inclusion in the workplace and encourages candidates from all backgrounds to apply. Accommodations can be provided for individuals with accessibility needs during the recruitment process.

Business Performance Analyst – dentsu – Toronto, ON

Company: dentsu

Location: Toronto, ON

Expected salary: $45000 – 60000 per year

Job date: Wed, 09 Oct 2024 01:22:08 GMT

Job description: Company DescriptionOur mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.Job DescriptionThe Digital Buyer supports clients in delivering best in class digital strategies and performance driven media solutions to answer client briefs and objectives. Under the guidance of the Digital Media Manager, the Digital Buyer manages paid search and social programs for major clients plus supporting other teams as necessary. The role includes management of Search and Social evergreen campaigns, plus recurring promotional campaigns throughout the year. The Digital Buyer will execute campaigns from end to end, including strategy, execution, optimization, reporting and billing. The opportunity requires dedication, motivation and the desire to hit the ground running and build a strong performance media program.Performance Media:

  • Execute Search campaign strategies, analyze campaigns performance and perform optimizations
  • Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment
  • Provide accountability for pacing and managing account budgets
  • Providing regular input of ideas for best practices and adoption of new features or processes
  • Helping to create and deliver campaign overview reports in a timely fashion
  • Proactively find new ways to build the client’s business and grow the account
  • Master and maintain knowledge of client’s business, competition, and latest industry news and trends
  • Continually learn and enhance skills related to performance media methodologies and platforms

Account Management:

  • Supports media team in management of client digital media – delivering key data / budgets / details as needed
  • Builds relationships with clients where relevant; sets and manages expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
  • Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner, understanding and communicating under/over delivery to Digital Media Manager and Account Team

Research:

  • Knowledge of key platforms and how to utilize effectively to put together insights which can aid wider team and client planning
  • Building relationships with key platform partners and attending industry events as needed to stay up to date with new media / trends / technology / test features
  • Keen interest and passion for all things digital marketing and makes a concerted effort to stay on top of emerging trends

Qualifications

  • Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
  • A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display and Programmatic.
  • Knowledge and hands-on experience with media planning and buying tool
  • Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
  • Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types
  • Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising is beneficial

Additional InformationThe salary range for this position is $45k-$60k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact or to begin a conversation about your individual accessibility needs throughout the hiring process.#LI-DM1

The company’s mission is to drive business performance through personalized and connected experiences using data. The Digital Buyer role involves managing paid search and social programs for clients, executing campaigns, optimizing performance, and providing strategic recommendations. Qualifications include a degree in a related field, 2 years of digital media planning/buying experience, and proficiency in MS Office and digital marketing tools. The salary range for this position is $45k-$60k, with benefits available. The company values diversity, inclusion, and accommodation for candidates with different abilities.

Dentsu Brand Ambassador – Orlando, FL – MKTG – Orlando, FL

Company: MKTG

Location: Orlando, FL

Expected salary: $30 per hour

Job date: Thu, 22 Aug 2024 23:59:12 GMT

Job description: The job entails working as a lifestyle marketing specialist for a company that focuses on providing strategic marketing solutions for top brands through sport and entertainment, live experiences, retail marketing, and business-to-business engagement. The role involves developing and implementing innovative marketing strategies to help clients achieve their business objectives and effectively engage with their target audience. The ideal candidate should have a strong understanding of the lifestyle marketing industry, excellent communication skills, and a creative mindset to create impactful marketing campaigns.

Dentsu Brand Ambassador – Orlando, FL – Dentsu Creative (MKTG) – Orlando, FL

Company: Dentsu Creative (MKTG)

Location: Orlando, FL

Expected salary: $30 per hour

Job date: Fri, 23 Aug 2024 22:26:51 GMT

Job description: As a lifestyle marketing professional, you will be responsible for developing and implementing strategic marketing solutions for top brands through various channels such as sport and entertainment, live experiences, retail marketing, and business-to-business engagement. The job entails collaborating with clients to understand their business objectives and create customized marketing campaigns that resonate with their target audience. This role requires a creative mindset, strong business acumen, and the ability to drive results through innovative marketing strategies. You will work closely with a team of experts in the field to deliver impactful and successful marketing initiatives that help enhance brand visibility and drive customer engagement. If you are passionate about marketing and have a keen interest in the lifestyle industry, this job offers a unique opportunity to work with top brands and make a significant impact in the ever-evolving world of marketing.

Associate, Sponsorship Consulting – dentsu – Toronto, ON

Company: dentsu

Location: Toronto, ON

Expected salary: $51000 – 68000 per year

Job date: Sat, 28 Sep 2024 22:23:11 GMT

Job description: challenges in the sponsorship marketing space. Reports to: Associate Account Director You Will: Sponsorship Consulting…: Lead the development and assessment of partnership opportunities, sponsorship strategies, and integrated marketing…

Manager, Analysis & Insights – dentsu – Toronto, ON

Company: dentsu

Location: Toronto, ON

Expected salary: $71250 – 118750 per year

Job date: Wed, 02 Oct 2024 05:42:05 GMT

Job description: Company DescriptionMerkle | Cardinal Path empowers brands to harness their data and activate against it in pursuit of their business goals. Our passionate experts act as an extension of our clients’ teams, leveraging their deep knowledge to help brands maximize media and technology on the path toward digital transformation.Job DescriptionWE WELCOME REMOTE CANDIDATES WHO ARE ELIGIBLE TO WORK/RESIDE IN CANADA.As the Manager on the Analysis & Insights team, you will be the head of delivery for the Merkle | Cardinal Path (MCP) Scaled Services Center (SSC), a group of hundreds of clients who work with MCP on a variety of workstreams related to Google Analytics and Google Marketing Platform. . You will be focused on leading the delivery of client work across this portfolio of clients by developing our team of delivery consultants, by working directly with clients, and by partnering with our Customer Success and Project Management teams. You will bring value to our clients and our teams through world-class product knowledge in Google Analytics and related products. You will report to the Senior Director, Analysis & Insights.

  • You will quickly assess new client work requests regarding subject matter, level of complexity, and urgency, to ensure that the most appropriate Subject Matter Expert (SME) is assigned to the work.
  • You will review our client work queue to re-prioritize our teams’ efforts, to ensure work is being delivered as planned, and to identify areas where team members may need additional support.
  • You will consult directly with clients on more complex work requests, with respect to topics like reporting, attribution, and data visualization.
  • You will partner with our Customer Success organization to identify and nurture revenue growth opportunities, and to develop client strategy.
  • You will partner with our Project Management organization to ensure that client expectations are managed, and that work is delivered on time and on budget.
  • You will design and implement a process by which individual contributors receive constructive feedback on their work.
  • You will raise the standard of our teams’ work by sharing product knowledge, delivering constructive feedback, and collaborating with individual contributors.
  • You will collaborate with colleagues to identify process improvements.
  • You will ensure the SSC’s needs in terms of resource capacity, skill sets, etc. are clearly represented to senior management.
  • You will contribute to sales and marketing materials such as pitches, blog posts, and webinars.

Qualifications

  • You will have at least 6 years of hands-on experience working with Google Analytics in enterprise environments, including 2+ years of hands-on experience working with GA4.
  • You will be fluent with “360”-level features and capabilities of Google Analytics.
  • You will have Significant experience working across GA4 reporting surfaces (web UI, API, Looker Studio connector, BigQuery export)
  • You will working familiarity with various implementation methods and their implications (e.g. client-side vs. server-side).
  • You will have working familiarity with various Google products commonly integrated with GA4, e.g. Google Tag Manager, Google Ads, Looker Studio, and Search Console.
  • You will have working familiarity with fundamental use-cases for digital analytics, e.g. digital marketing, optimization and personalization, and and data visualization.
  • You will have Proven ability to break a problem into component parts, and to logically connect the “symptoms” a client is reporting to appropriate “diagnoses” and “prescriptions.”

#LI-Remote#LI-MS3Additional InformationThe anticipated salary range for this position is $71,250-$118,750.Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please .

Merkle | Cardinal Path is a company that helps brands optimize their data and technology to achieve business goals. They are looking for a Manager to lead the Analysis & Insights team, focusing on delivering client work related to Google Analytics and Google Marketing Platform. The Manager will be responsible for assigning tasks, guiding team members, consulting with clients, and collaborating with other teams within the organization. Qualifications for the role include extensive experience with Google Analytics, familiarity with related products, and the ability to analyze and solve complex problems. The salary range for this position is $71,250-$118,750, with benefits such as medical, dental, vision, and 401(k) matching available.

Insights Analyst – dentsu – Toronto, ON

Company: dentsu

Location: Toronto, ON

Expected salary: $60000 – 75000 per year

Job date: Wed, 25 Sep 2024 05:23:18 GMT

Job description: Company DescriptionICUC is a team of creatives, strategists, content creators and social media managers working directly with brands to deliver first-class, social media expertise, helping our clients to bring their brand stories to life.You can become a part of a fast-paced, exciting, and fun work environment, all from the comfort of your own home – ICUC is a fully remote company and has been since day one. Our mission is to remind the world that there are humans behind brands. That does not only apply to our clients and social media communities but first and foremost to the workplace. Our culture is built on a foundation of collaboration, responsibility, and trust, meaning you will be recognized for your hard work and achievements. We believe in supporting a progressive culture that allows you to feel at home, enjoy equal opportunities, and grow with us. At ICUC we achieve things together, as a team.Job DescriptionPosition Overview:In the role of an Insights Analyst, you will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives. You’ll leverage your expertise in data storytelling to uncover how social media directly influences a business’s brand performance. We seek a highly adaptable and results-oriented analyst who thrives in a fast-paced virtual environment. You’ll possess a strong foundation in social media data analysis, coupled with a keen ability to learn new tools and methods to stay ahead of the curve. This role demands both independent initiative and collaborative spirit, as you’ll work closely with the team to deliver actionable social media insights to our clients.Responsibilities:

  • Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing.
  • Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols.
  • Develop comprehensive workbooks and other documentation to support your data analysis efforts. Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting.
  • Craft compelling reports and presentations that effectively communicate your insights to the client. These deliverables should reflect the high quality of your work and uphold the ICUC brand image.
  • Participate in quality control initiatives, data management best practices, and workflow optimization efforts. Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights & Analytics.
  • Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals.

Qualifications

  • Minimum 2 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools to generate valuable insights. Prior experience with quality assurance will be considered an asset.
  • Advanced proficiency in industry-standard social media analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros.
  • Ability to effectively communicate complex social media data insights to both technical and non-technical audiences.
  • A strong desire to contribute to a high-performing team environment, fostering open communication and collaboration to achieve shared goals.
  • Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality.
  • The ability to manage multiple tasks efficiently, ensuring adherence to established quality standards.
  • Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations.
  • The ability to create clear, compelling, and visually appealing presentations and reports that effectively communicate data insights. Experience with graphic design is a plus.
  • Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite.
  • The ability to actively listen to client needs and project requirements to ensure alignment and deliver high-quality results.

Additional InformationThe salary range for this position is $60k-$75k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact or to begin a conversation about your individual accessibility needs throughout the hiring process.

ICUC is a fully remote company that specializes in social media expertise, helping brands bring their stories to life. They are seeking an Insights Analyst who will be responsible for analyzing social media data to provide actionable insights to clients. The ideal candidate will have experience in social media analytics, proficiency in industry-standard tools, and the ability to communicate complex data effectively. The salary range for this position is $60k-$75k, and benefits are available to permanent employees. ICUC is committed to creating a diverse and inclusive work environment and is willing to accommodate candidates’ accessibility needs during the recruitment process.

Insights Analyst – dentsu – Toronto, ON

Company: dentsu

Location: Toronto, ON

Expected salary: $70000 – 85000 per year

Job date: Sun, 22 Sep 2024 01:30:05 GMT

Job description: Company DescriptionICUC is a team of creatives, strategists, content creators and social media managers working directly with brands to deliver first-class, social media expertise, helping our clients to bring their brand stories to life.You can become a part of a fast-paced, exciting, and fun work environment, all from the comfort of your own home – ICUC is a fully remote company and has been since day one. Our mission is to remind the world that there are humans behind brands. That does not only apply to our clients and social media communities but first and foremost to the workplace. Our culture is built on a foundation of collaboration, responsibility, and trust, meaning you will be recognized for your hard work and achievements. We believe in supporting a progressive culture that allows you to feel at home, enjoy equal opportunities, and grow with us. At ICUC we achieve things together, as a team.Job DescriptionPosition Overview:In the role of an Insights Analyst, you will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives. You’ll leverage your expertise in data storytelling to uncover how social media directly influences a business’s brand performance. We seek a highly adaptable and results-oriented analyst who thrives in a fast-paced virtual environment. You’ll possess a strong foundation in social media data analysis, coupled with a keen ability to learn new tools and methods to stay ahead of the curve. This role demands both independent initiative and collaborative spirit, as you’ll work closely with the team to deliver actionable social media insights to our clients.Responsibilities:

  • Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing.
  • Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols.
  • Develop comprehensive workbooks and other documentation to support your data analysis efforts. Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting.
  • Craft compelling reports and presentations that effectively communicate your insights to the client. These deliverables should reflect the high quality of your work and uphold the ICUC brand image.
  • Participate in quality control initiatives, data management best practices, and workflow optimization efforts. Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights & Analytics.
  • Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals.

Qualifications

  • Minimum 2 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools to generate valuable insights. Prior experience with quality assurance will be considered an asset.
  • Advanced proficiency in industry-standard social media analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros.
  • Ability to effectively communicate complex social media data insights to both technical and non-technical audiences.
  • A strong desire to contribute to a high-performing team environment, fostering open communication and collaboration to achieve shared goals.
  • Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality.
  • The ability to manage multiple tasks efficiently, ensuring adherence to established quality standards.
  • Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations.
  • The ability to create clear, compelling, and visually appealing presentations and reports that effectively communicate data insights. Experience with graphic design is a plus.
  • Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite.
  • The ability to actively listen to client needs and project requirements to ensure alignment and deliver high-quality results.

Additional InformationThe salary range for this position is $70k-$85k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact or to begin a conversation about your individual accessibility needs throughout the hiring process.

ICUC is a remote company that specializes in social media expertise to bring brand stories to life. The company is looking to hire an Insights Analyst who will be responsible for analyzing social media data and translating insights into narratives. The ideal candidate should have experience in social media analytics, proficiency in social media analytics tools, and the ability to communicate insights effectively. The salary for this position ranges from $70k-$85k with benefits available to permanent employees. ICUC is committed to diversity and inclusion in the workplace and provides accommodations for candidates with accessibility needs during the hiring process.

Manager, Analytics Implementations – dentsu – Toronto, ON

Company: dentsu

Location: Toronto, ON

Expected salary: $92000 – 107000 per year

Job date: Sat, 07 Sep 2024 00:12:55 GMT

Job description: sharing in web analytics for clients and the project team You will contribute to our approach to diversity, equity… certification Knowledge of Tag Management Solutions such as Google Tag Manager, Adobe Launch, or Tealium iQ Minimum 5 years on-the…

Senior Consultant, Analytics Implementations – dentsu – Toronto, ON

Company: dentsu

Location: Toronto, ON

Expected salary: $70000 – 85000 per year

Job date: Sat, 07 Sep 2024 02:47:01 GMT

Job description: Company DescriptionMerkle | Cardinal Path empowers brands to maximize their data and activate against it to pursue our goals. Our passionate experts are an extension of our clients’ teams, applying their knowledge to help brands maximize media and technology on the path toward digital transformation.Job DescriptionThe Senior Consultant role at Merkle | Cardinal Path is designed for people who have exposure to digital analytics implementations and want to grow existing skills and learn new skills. Areas of experience include (but are not limited to) interpreting business metrics into a tagging design, configuring, and debugging a tagging container, or helping non-technical clients understand their data capture environment. If this is the right role for you, then read on.You enjoy working with coding design and implementations because it unites our client needs with a technical solution. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate measurement needs into important data capture solutions. You want to affirm how your solution solves for our client needs now and down the road.You will work with industry experts and world class clients. We will teach you our implementation methodologies which will be accomplished through shadowing, training, and hands-on execution.Responsibilities:

  • You will evaluate our goals from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
  • You will work with our client and their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediation
  • You will install, configure, and debug web analytics services such as Google Analytics, Adobe Marketing Cloud, and others
  • You will lead a team with site tag implementation, custom rules development, and use data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium
  • You will lead the development of implementation documentation for client developers that details page code requirements and data layer details to support shared business analysis needs
  • You will provide oversight of quality assurance tests on tracking implementations
  • You will provide best practices consulting services to our clients in solving their web analytics platform strategy and technical needs
  • You will partner with multiple teams within our client’s organization and outside the company to ensure that best practices in metrics are being exposed to our client management and core website decision makers
  • You will conduct platform training and knowledge sharing in web analytics for clients and the project team
  • You will deploy and test analytics tools in mobile apps for iOS and Android devices, especially using the Firebase SDK
  • You will work in development environments for building iOS or Android apps, including XCode and Android Studio
  • You will work with Swift, Objective-C, Kotlin, or Java programming languages in the context of mobile applications
  • You will need to be available during AST, EST, PT or CST hours as many of our clients are in the Eastern, Pacific, or Central time zones
  • You will report into the Manager, Analytics Implementations
  • You will contribute to our approach to diversity, equity and inclusion (DEI)

Qualifications

  • Bachelor’s degree or equivalent
  • Google Analytics Individual Qualification OR Adobe Certified Expert: Implementation
  • Minimum 4 years on-the-job experience implementing web analytics tools such as Google Analytics or Adobe Analytics
  • Minimum 2 years’ experience with web development
  • Experience with HTML, JavaScript, and web protocols
  • Minimum 4 years’ experience with at least one Tag Management Solution such as Google Tag Manager, Adobe Launch or Tealium iQ
  • Comfortable presenting findings and providing training on analytics tool usage
  • Experience with tag auditing tools such as Fiddler, Charles, DataTrue, and WASP

Additional InformationThe salary range for this position is $70,000-$85,000. Actual salary within the salary range will be based on a variety of factors including relevant experience. A range of medical, dental, RRSP, paid time off, and other benefits also are available to all permanent employees.We know through experience that different perspectives and backgrounds foster a stronger and more creative work environment that delivers better results. We aim to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact or to begin a conversation about your individual accessibility needs throughout the hiring process.This can be a remote role (Vancouver or Toronto preferred).#LI-Remote#LI-LD1

Merkle | Cardinal Path is a company that helps brands maximize their data and technology to achieve digital transformation goals. They are hiring for a Senior Consultant role focused on digital analytics implementations. The role involves developing tracking strategies, working with web analytics platforms, leading tag implementation, providing consulting services to clients, and more. Qualifications include a bachelor’s degree, Google Analytics or Adobe Certified Expert certification, minimum 4 years of experience with web analytics tools, and experience with tag management solutions. The salary range for this position is $70,000-$85,000. The company is committed to diversity, equity, and inclusion and offers accommodations for candidates with accessibility needs. The role can be remote, with Vancouver or Toronto being preferred locations.