Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s expertise, wellness, and happiness in everything we do.
Cardinal Path is rapidly expanding its Google Marketing Platform strategy with our clients, including media strategy, activation, platform management, analytics, and managed services to deliver transformational outcomes.
Job Description
We are looking for a Digital Media Account Manager/ Sr. Digital Media Account Manager to partner with our diverse clients to manage the Google Marketing Platform activation strategy. As a Digital Media Account Manager at Cardinal Path, you will be responsible for programmatic media strategy and delivery. This will require you to take a consultative approach and advise the client on current media trends, how to achieve media goals, review of best practices regarding technology, be a steward of first-party data strategy, and work with Cardinal Path media implementation teams. Qualified candidates are process and detail-oriented, have a technical understanding of the Google Marketing Platform tools, and manage digital campaign implementation and management.
This role will create an opportunity for a driven, passionate, and innovative consultant to shape Cardinal Path’s service offering and approach to Digital Media Operations and client strategy. We are obsessed with leveraging data, analytics, and our knowledge of technology to create highly effective and efficient media activation strategies. The work is varied, challenging, and you must enjoy and thrive in a fast-paced environment.
Responsibilities include:
Take a consultative approach to partner with the client and be the main point of contact for media programs and projects
Responsible for media client onboarding, creation of digital media strategies, translation of that strategy into a results-based plan, campaign briefs, and providing ongoing updates to the client.
Develop digital media activation plan which includes, targeting, creative, and analytics strategies for Display, Video, Social, and Search campaigns
Provide direction to Digital Media Consultants to manage media tagging, trafficking, delivery, and campaign optimization within DV360, CM360, and SA360. Hands-on support may be required.
Support sales and customer success teams with client discovery calls and pitches
Partner with technology implementation leads to ensure the Google Marketing Platform is configured correctly (DV360, CM360, SA360, GA360, Optimize, etc)
Evaluate the client’s approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency
Qualifications
Experience with Google Marketing Platform for media activation (DV360, CM360, SA360)
Product certifications are preferred (We will help you obtain the required certificates)
Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into the technical media execution
Excellent storytelling, presentation, and communication skills
Agency or client-side experience running digital media campaigns is preferred.
A degree in marketing, communications, technology, computer science, analytics, or related field is preferred.
Additional Information
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process.
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Expected salary:
Location: Toronto, ON
Job date: Thu, 02 Sep 2021 22:02:46 GMT
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Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Scotiabank has a clear and well-supported mandate to transform the way banking technology is delivered, by reimaging the customer experience, fostering innovation to deliver new digital value propositions and enabling our teams to drive significant changes across the organization and for our customers.
The role of Associate Product Designer is focused on someone with skills on both user experience and visual design. The right person for this role is interested in creating experiences that help our customers become better off through Dynamic.ca and other Scotia Global Asset Management properties. The person will need to be able to fit within a collaborative work environment that encourages ideas and contributions from all team members. We are looking for an Associate Product Designer who cares about their craft, has ambition and is self-motivated.
Is this role right for you? In this role, you will:
Do you have the skills that will enable you to succeed? We’d love to work with you if you have:
What’s in it for you?
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: ”for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
Expected salary:
Location: Toronto, ON
Job date: Wed, 01 Sep 2021 22:36:29 GMT
Apply for the job now!
