Company: Leap Brands
Location: Toronto, ON
Expected salary:
Job date: Tue, 29 Oct 2024 23:15:04 GMT
Job description: Overview:The Brand Manager will play a crucial role in shaping and executing the brand strategy for our home services company. This position requires a creative and strategic thinker who can enhance brand awareness, drive customer engagement, and support overall business objectives.Key Responsibilities:Brand Strategy Development:
- Collaborate with leadership to define and implement the brand strategy, ensuring alignment with business goals.
- Conduct market research to identify customer insights and trends that inform brand positioning.
Marketing Campaigns:
- Plan, execute, and analyze integrated marketing campaigns across digital, print, and social media platforms.
- Collaborate with the creative team to develop compelling content that resonates with target audiences.
Brand Messaging:
- Ensure consistent brand messaging across all channels, maintaining a cohesive voice and identity.
- Develop and maintain brand guidelines to uphold brand integrity in all communications.
Customer Engagement:
- Create and implement initiatives to enhance customer experience and brand loyalty.
- Monitor customer feedback and engagement metrics to inform adjustments to marketing strategies.
Performance Analysis:
- Track and report on key performance indicators (KPIs) related to brand awareness and engagement.
- Analyze campaign performance data to drive continuous improvement and optimize marketing efforts.
Collaboration and Leadership:
- Work closely with cross-functional teams, including sales, operations, and customer service, to ensure brand alignment.
- Lead brand training sessions for internal teams to promote a deep understanding of brand values and messaging.
Budget Management:
- Assist in the management of the brand marketing budget, ensuring efficient allocation of resources.
- Monitor spending and performance against budget, making adjustments as necessary.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in brand management or marketing, preferably within the home services or related industries.
- Strong understanding of digital marketing strategies and analytics.
- Excellent communication, presentation, and interpersonal skills.
- Creative mindset with strong problem-solving abilities.
- Ability to work collaboratively in a fast-paced environment.
What We Offer:
- Competitive salary and performance-based incentives.
- Comprehensive benefits package.
- Opportunities for career advancement and professional development.
- A supportive and innovative work culture.
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The Brand Manager will be responsible for developing and executing the brand strategy for a home services company, focusing on enhancing brand awareness, driving customer engagement, and supporting business objectives. Responsibilities include developing brand strategy, planning and executing marketing campaigns, maintaining brand messaging consistency, engaging with customers, analyzing performance, collaborating with teams, managing budgets, and more. Qualifications include a bachelor’s degree, 3-5 years of brand management or marketing experience, digital marketing knowledge, strong communication and problem-solving skills, and the ability to work in a fast-paced environment. The position offers a competitive salary, benefits, career advancement opportunities, and a supportive work culture.
