Who We Are:
Founded in 2019, Better Bears Foods Inc. are a sustainable snack food brand that focuses on plant-based, low-calorie, sugar-free options to satisfy your cravings without the dangers of high-sugar and artificial chemicals found in many traditional snacks. Now, with Better Bears, choosing the best snack option doesn’t have to be a compromise in taste!
We embody core values that make us not only a good choice for your health, but also a good choice in terms of global sustainability. We have committed to only use 100% biodegradable packaging for all of our products! Zero-waste is the future, so why not start now?
We offer exceptional customer service by engaging our valuable consumers in new product development. It’s important to us that each person who engages with us feels good with each and every interaction.
Our company is fast growing, and we are looking to add to our team. If you’re a team player who values excellence, can work remotely and enjoys learning from others with diverse skillsets and perspectives, we’d love to hear from you.
About the Role:
The Marketing Manager is responsible for developing, executing, and monitoring strategies and marketing campaigns across social media, retail sales, influencer marketing, DTC e-commerce and ambassador channels. We are looking to hire a detail-obsessed, dynamic and forward-thinking individual to join our team and help take our brand to the next level. You should be inspired and excited by discussions about health, wellness and snacking, and you are passionate about making this conversation more accessible to a diverse audience. This role ensures our marketing efforts are executed on time, on brand and contribute to the goals of the company. Skills in time management, graphic design, digital advertising and communication are critical to success. Past experience with a DTC e-commerce brand an asset.
What will you be doing?
- You will help to assess and recruit staff needs for the marketing department
- You will work closely with the Social Media and Ecommerce Team to drive, evolve and execute on Better Bears’ organic and paid social media strategy across Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, LinkedIn, Amazon and more
- You will work closely with the National Key Account Manager to drive, evolve and execute on Better Bears’ Retail marketing channel via image prep, magazine and flyer content
- You will lead the development of holistic influencer strategy and creation of campaigns to drive brand awareness, engagement, reach, conversions and content
- You will manage and coordinate with the Social Media Coordinator, a social community content calendar that aligns with key brand goals and initiatives that assist in driving traffic, conversations, and conversions.
- You will prospect and manage all ongoing influencer relationships and partnerships
- Design and create high-quality creative assets and marketing materials to assist in print and digital promotional campaigns, product development, and sales support. This can include advertisements, branded images and video content, product labels, brochures, merchandise and other sales collateral, presentations, templates, etc.
- Work collaboratively with various groups in the organization to create compelling content that tells our company story
- Support marketing initiatives both internally and externally to ensure a consistent brand message is delivered on all platforms
- Handling product and service launches as the key media communications contact
- Editing marketing material and acting as the “brand police” to ensure all internal and external communication assets comply with company messaging
- Identifying and engaging with marketing vendors as required
- Developing and sourcing content for digital platforms including video footage, photo assets and graphic design elements
- Manage all digital content creation: native ads, static ads, dynamic ads, video rolls, etc.
- Manage external contractors (e.g. photographers, graphic designers, videographers) to accomplish social and public relations goals
- You will track, measure and report on social, retail and sales analytics on a weekly basis including engagement, follower growth, web traffic, campaigns, conversions etc.
- Coordinate and actively participate in engaging exhibitions at local and international trade and consumer-facing, physical and virtual marketing events.
What essential skills & qualities should you have?
- 4+ years of organic social media and influencer experience
- 4+ years of marketing experience at a brand or agency
- Proficiency and some experience with Graphic Design and content creation
- Photography and Video experience are an asset
- Strong working knowledge of Instagram, Facebook, Twitter, Pinterest, Youtube, LinkedIn, TikTok and other social platforms
- Experience with driving results and managing overlapping social media campaigns on a variety of platforms
- Proficiency in Google Analytics and other digital measurement tools
- Experience utilizing Amazon advertising an asset
- Excellent time management, multitasking and organizational skills
- Proven success thriving in a fast-paced, entrepreneurial environment
- Superior teamwork and communication skills
- Strong writing, copy editing and proofreading skills
- Working knowledge of performance marketing an asset
- Curious mindset and desire to always be learning, innovating, and optimizing
- You are passionate about health and nutrition and have a desire to make a truly incredible impact
- You are comfortable using marketing communications platforms (e.g. Shopify, Salesforce Marketing Cloud, Power Point, MailChimp, Hootsuite, etc.)
- Experience with MS Office suite of products
We thank you for your interest in this role with Better Bears Foods Inc. however only candidates considered for an interview will be contacted. Better Bears is committed to employment equity and encourages applications from all qualified candidates. Those candidates requiring an accommodation should notify us during the recruitment process.
Job Types: Full-time, Permanent
Salary: From $85,000.00 per year
Benefits:
- Paid time off
- Stock options
- Store discount
- Work from home
Schedule:
Application question(s):
- 1) Do you have experience managing an influencer Campaign, if so what size? How many influencers?
- 2) What is the largest monthly digital marketing budget (influencer, Ad spend, partnerships, combined) you have ever managed?
- 3) What is your direct experience with managing SEO strategy? (What platforms were used to manage, what specific segments of the site were adjusted/added to increase SEO, etc.) Be specific.
Work remotely:
