Company: EssenceMediacom
Location: Toronto, ON
Job description: Senior Research AnalystDescriptionJob Title: Senior Research Analyst – Universal Pictures GroupFor a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer and Promising Young Woman. Be part of the studio’s 2024 blockbuster release slate with Twisters, The Wild Robot & Wicked to name just a few.EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.OVERVIEW:The Senior Analyst will play a pivotal role in shaping Universal Pictures’ media plans by conducting audience research and analyzing media consumption habits. They will also contribute to a successful campaign launch by providing a thorough analysis of past performance and evaluating new media offerings across traditional and digital channels.Additionally, the successful candidate will establish a highly collaborative relationship with the agency analytics and media teams, thereby contributing to the success of our client.This position requires both a strategic and tactical viewpoint, aided by intellectual curiosity, strong problem solving skills, along with an understanding of digital and traditional media.Duties and Responsibilities:
- Support media planning with analysis and audience research
- Build and maintain data workflow as well as organize data in easy-to-digest dashboards (Data Studio) and reports
- Report performance insights in support of in-market tactics and campaign-level optimization
- Understand the current reporting process and work out ways to optimize and enhance regular campaign report deliverables
- Gather reporting requirements to develop and deliver regular and ad-hoc reports & insights
- Project management for cross-media brand study and measurement
- Develop measurement strategy recommendations and new media offerings POVs
- Collect online and offline media delivery and performance data from ad servers or other third-party sources
- Assist with the development of a measurement and learning plan, including establishing campaign performance benchmarks, goals, and projections
- Analyze and interpret information from multiple data sources
- Develop meaningful insights for regular campaign performance reports associated with client goals
- Manage the development of tagging strategy and matrix
- Coordinate with Ad Operations for the development and distribution of tracking tags and other measurement and tracking technology
- Must be comfortable presenting analyzed data and research findings confidently to both internal teams and clients on a regular basis.
Experience, Knowledge, and Skills:
- Bachelor’s degree or post-secondary education in a business related or math discipline
- Minimum of one year of experience in a data management or marketing analytics role
- Ability to work with Microsoft Excel/Google Sheets and PowerPoint/Google Slides
- Ability to work independently and in collaboration with a broader and cross-functional Data Platform Management team on various projects
- Experience in working with data from various media channels including digital, search engine marketing, social, and traditional
- Experience in conducting a business analysis to collect requirements from non-technical stakeholders, while managing their expectations at the same time
- Experience in communicating technical terms to non-technical people, and helping them understand why change is required to achieve a specific goal or to complete a project
- Knowledge of media analytics concepts, syndicated media data sources, third party ad serving platforms, and media buying platforms would be beneficial
Qualities:
- An understanding of the broader media landscape and its impact on communications campaigns and strategies
- Desire to work in a dynamic, client-focused agency environment
- Proactivity in seeking solutions to unique problems
- Methodical, organized, with high attention to detail
- Ability to prioritize multiple projects
- Ability to work both collectively and independently
- Passion for movie/entertainment industry, avid movie-goer
ABOUT ESSENCEMEDIACOM:EssenceMediacom people, have big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. We call them “Essentials” because they are at the heart of our work and their ideas will enable us to tap into that critical intersection of people, content, and technology to bring brand aspirations to life. EssenceMediacom is a place for you to grow your career and expand your horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture is our power, where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.Data, Analytics & Insight Toronto, Ontario $job.jobTypeNameShare
The Senior Research Analyst at Universal Pictures Group will play a key role in shaping media plans by conducting audience research and analyzing media consumption habits. They will work closely with the agency analytics and media teams to provide insights for successful campaign launches across traditional and digital channels. The candidate must have a strategic and tactical viewpoint, strong problem-solving skills, and understanding of digital and traditional media. The role requires one year of experience in data management or marketing analytics, proficiency in Excel/Google Sheets, and ability to work independently and collaboratively. The ideal candidate will have a passion for the movie/entertainment industry and a desire to work in a dynamic, client-focused environment.
Job Description
Our company is seeking a motivated and enthusiastic Marketing Coordinator to join our team. The ideal candidate will be responsible for creating and implementing marketing strategies to drive brand awareness, generate leads, and increase sales.
Key Responsibilities:
– Develop and execute marketing campaigns across various channels, including social media, email, and digital advertising
– Collaborate with the sales team to identify target market segments and create targeted messaging
– Monitor and analyze marketing performance metrics to optimize strategies and tactics
– Coordinate with external agencies and vendors to support marketing initiatives
– Stay up-to-date on industry trends and best practices to drive continuous improvement
Qualifications:
– Bachelor’s degree in Marketing or related field
– 2+ years of experience in a marketing role
– Strong understanding of digital marketing channels and strategies
– Excellent communication and interpersonal skills
– Ability to work independently and as part of a team
– Proficient in Microsoft Office and marketing analytics tools
If you are a creative thinker with a passion for marketing, we want to hear from you. Apply now to join our dynamic team and make a meaningful impact on our business growth.
Expected salary:
Job date: Sun, 04 Aug 2024 01:57:52 GMT