Axis Auto Finance is a fintech lender. Building and deploying leading edge technology made us the fastest growing, publicly traded Canadian Auto Finance company. As a team, we continuously seek new and innovative ways to grow our business. Our agile, high energy culture rewards top performance and the contributions of those passionate about our collective growth and success. We are incredibly proud of the team we have built and are looking for like-minded individuals to help us in our growth trajectory.
Our mission is to be the leading provider of alternative financing solutions. We accomplish this by investing in our people, our technology, and our customer experience – with long-term success in mind.
POSITION SUMMARY
As a key member of the Axis team, The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in-depth knowledge of Axis products and market goals. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. The Digital Marketing Specialist will utilize sound judgment in planning and experience to accomplish identified goals.
KEY RESPONSIBILITIES
- Developing, managing and designing layouts of communications such as presentations, event support materials, research papers, and brochures.
- Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
- Interfacing with the Sales team to launch PR campaingns, events, retail and business products.
- Leading ongoing management of digital touch points, including Axisautofinance.com (home page and top-level sections), social networking landing pages, and mobile application.
- Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
- Owning and maintaining site analytics, metrics, and campaign reporting.
- In depth knowledge of SEO and adwords programs.
- Presenting recommendations to management for Marketing and Communications.
- Developing and coordinating multimedia packages
QUALIFICATIONS
- Bachelor’s degree or diploma in Graphics related field.
- 2 years of experience in digital marketing within the automotive or fintech industry.
- Deep understanding of digital marketing and digital production.
- Proven experience delivering effective and innovative digital campaigns.
- Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
- Experience managing successful social media campaigns, and a solid understanding of social marketing.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
- Strong management skills, excellent oral and written communication skills.
- Experience delivering digital campaigns for mainstream products and services.
What we offer:
- Competitive compensation
- Participation in the performance bonus program
- A stellar 100% employer paid benefits program.
- Employee assistance program
- Three weeks vacation upon start
- Personal days
- Remote work as per company policy
- A friendly work environment
PLEASE NOTE:
We are an equal opportunity employer and will provide accommodations during the recruitment process upon request. We thank all applicants for their interest; however, only candidates under consideration will be contacted.
Job Types: Full-time, Permanent
Experience:
- Digital Marketing: 2 years (required)
