Job title: Demand Generation Specialist (Digital Marketing)
Company: AdParlor
Job description: Leading marketers leverage AdParlor to scale their digital marketing programs to new heights. As one of the longest standing badged Meta Partners, AdParlor’s trusted advertising experts partner with brands ranging from multi-billion dollar companies to digital disruptors. AdParlor’s foundation of success boils down to three things: Our lockstep alignment with the mission of the client; our experienced and strategic paid social specialists; and our proprietary technology that provides campaign governance, automation, unified cross platform reporting, and creative personalization across platforms to unlock new levels of scale and efficiency.
Founded in 2008, AdParlor holds strategic partnerships with Meta, TikTok, Google, Snapchat, Pinterest, Twitter, and Linkedin. As a subsidiary of Fluent, the nation’s largest performance marketing company (NASDAQ:FLNT), we offer unparalleled stability.
Position Overview
As a key member of our sales team, we are looking for a high-energy and motivated team member seeking to develop their career in business development and marketing. The right candidate will be an energetic self-starter that focuses on driving leads for AdParlor’s sales team. Partnering with senior sales team members, s/he will accelerate our growth even faster by collaborating to initiate new prospect relationships and build AdParlor’s brand awareness. With a strong passion for digital media, the ideal candidate will become well versed in the various digital media platforms and AdParlor’s value proposition. This person will thrive in a fast-paced, collaborative, and continually evolving team environment. locations or a remote location will be considered.
What will you do? * Build Top & Middle Funnel strategies to identify and then drive engagement with key prospects, putting AdParlor in front of the right audiences.
- Partnering with Marketing, drive content development (one-sheets, guides, blogs, case studies, pitch decks, newsletters, etc) and build the strategy to extend the impact of these assets.
- Drive value through AdParlor’s social media accounts.
- Trade Show research for sponsorship and/or attendance.
- HubSpot management for sales leads.
- Search Marketing – SEM.
- Website strategy – SEO & Content.
- Partner with Training & Development/Partnership Manager providing webinars support.
- Research potential sales channels & partnerships.
- Exhibit our core values: LEARN, CONNECT, SUCCEED, & INNOVATE!
Requirements
- A working understanding of the digital media landscape.
- Strong persuasive writing skills.
- Analytic skills to define KPIs and a willingness to experiment to exceed KPIs.
- Working knowledge of Google Analytics, HubSpot.
- Time management and prioritization skills a must.
- Proficient with Microsoft Office (Word, Excel, PowerPoint, and Outlook).
- Must be able to work independently in a fast paced, rapidly changing environment.
- Highly organized with strong attention to detail.
- Enthusiastic, professional, resourceful and thrives in an autonomous setting.
- Energetic professional with a passion for success
- Bachelor’s degree in marketing preferred, but a candidate with relevant experience is more important.
- Resourceful, with the ability to find answers independently yet also has the discernment to know when to ask for help.
- Knowing how to have fun, both inside and outside of the office.
- 4-5 years of experience in Marketing and/or Demand Generation.
Why join us?
- Develop your sales skills within an established and stable social agency that continues to grow our book of business with world class brands.
- Learn and stay abreast of the ever-changing digital landscape with direct access to our partners at social platforms like Meta, TikTok, Snapchat, Twitter, YouTube, Pinterest.
- Collaborating with digital marketing leaders who have years of experience working with Fortune 500 global brands and digital platforms.
- Volunteer and philanthropic activities throughout the year.
- Educational and social events.
- We are committed to building and fostering an environment where our employees feel included, valued and heard. Plus, we like to have fun.
- Company Incentives: When the offices are open, we offer a fully stocked kitchen, catered lunch two days a week, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, drinking, or planning social events, AdParlor folks can be found participating in recreational sports leagues, networking with local charities, and bonding across teams during outings to sports games, fun dinners, and meditation classes.
Benefits
At AdParlor, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch two days a week, and our team keeps the calendar stocked with activity-filled events. When we’re not eating, playing ping pong, or planning social events, AdParlor folks can be found participating in recreational sports leagues, networking with local charities, and bonding with across teams during quarterly outings to sports games, fun dinners, and meditation classes. And we have all the practical benefits, too…
- Competitive compensation
- Ample career and professional growth opportunities
- Health, dental, and vision insurance
- Retirement savings with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- The amazing opportunity to work for a high-flying performance marketing company!
At AdParlor, we are committed to building and fostering an environment where our employees feel included, valued, and heard. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes AdParlor so great. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.
Expected salary:
Location: Toronto, ON
Job date: Fri, 14 Oct 2022 22:39:32 GMT
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