VP, Marketing & Communications Toronto, Ontario – GroupM – Toronto, ON

Company: GroupM

Location: Toronto, ON

Expected salary:

Job date: Thu, 29 May 2025 23:16:38 GMT

Job description: DescriptionPosition at GroupMGroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, EssenceMediacom, and Wavemaker, as well as T&Pm and our bespoke client brands. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.Role Summary and ImpactWe are looking for a highly experienced and dynamic VP of Marketing and Communications to join our leadership team at GroupM. The successful candidate will be responsible for shaping the overall marketing and communications strategy, driving our brand’s growth and enhancing our reputation in the market. You will work with a diverse team of marketing, PR, and creative professionals to implement impactful campaigns that align with our company’s goals and objectives.Skills and ExperienceAt GroupM, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace GroupM’s core behaviors:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  • Develop and execute a comprehensive marketing and communications strategy, aligned with the company’s business objectives and growth targets.
  • Lead and partner with a team of marketing, PR, and creative professionals, ensuring a collaborative and high-performing work environment.
  • Oversee all aspects of branding, including brand positioning, messaging, and identity, to ensure consistency and impact across all channels and touchpoints.
  • Drive the development and execution of integrated marketing campaigns, including digital, social media, content, and traditional channels, to drive brand awareness, lead generation, and customer engagement.
  • Establish strong relationships with key industry partners, influencers, and media outlets to elevate the company’s profile and secure positive coverage.
  • Develop and manage the marketing and communications budget, ensuring efficient allocation of resources and ROI measurement.
  • Continuously analyze market trends, competitor activities, and customer insights to inform data-driven decision-making and optimize marketing strategies.
  • Collaborate with cross-functional teams, including sales, product, and executive leadership, to ensure consistent messaging and alignment with business goals.
  • Oversee internal communications efforts to foster a strong company culture, drive employee engagement, and promote information sharing.

Qualifications:

  • Minimum of 10 years of progressive experience in marketing and communications, with at least 5 years in a leadership role.
  • Proven track record of developing and executing successful marketing and communications strategies in a fast-paced, results-driven environment.
  • Deep understanding of digital marketing, PR, social media, and content strategy best practices.
  • Exceptional leadership, team management, and mentoring skills.
  • Strong analytical and data-driven decision-making capabilities.
  • Excellent verbal and written communication skills, with the ability to present complex ideas clearly and persuasively to diverse audiences.
  • Demonstrated experience in building and maintaining relationships with industry partners, influencers, and media outlets.
  • Strong organizational and project management skills, with the ability to balance multiple priorities and meet tight deadlines.

Life at GroupM & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.While we appreciate all applications received, only those candidates selected for an interview will be contacted.

GroupM Overview:

GroupM, a leading media investment company within WPP, oversees over $60 billion in annual media investments. With a focus on improving advertising for audiences, it operates through agencies like Mindshare, EssenceMediacom, and Wavemaker, integrating Data & Technology, Investment, and Services to create value for clients globally.

Position Summary: VP of Marketing and Communications

GroupM is seeking a VP of Marketing and Communications to shape and implement strategies that enhance brand growth and reputation. The role involves leading a diverse team to execute impactful marketing campaigns and foster relationships with industry partners and media.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy aligned with business goals.
  • Lead a team in branding, messaging, and identity management.
  • Drive integrated marketing campaigns across various channels.
  • Build relationships with key industry stakeholders and manage the marketing budget.
  • Analyze market trends and collaborate with cross-functional teams for consistent messaging.
  • Oversee internal communications to enhance company culture and employee engagement.

Qualifications:

  • 10+ years of marketing and communications experience, with 5 years in leadership.
  • Strong background in digital marketing, PR, and content strategy.
  • Excellent leadership, analytical, and communication skills.
  • Proven ability to manage projects and prioritize tasks effectively.

Company Culture and Benefits:
GroupM values its employees and offers opportunities for professional growth. Benefits include medical and retirement plans, paid time off, employee discounts, and mental health support. The company promotes diversity and equal opportunities for all applicants.

Associate Director, Programmatic Toronto, Ontario – GroupM – Toronto, ON

Company: GroupM

Location: Toronto, ON

Expected salary:

Job date: Fri, 02 May 2025 22:40:00 GMT

Job description: DescriptionPosition at GroupM NexusAssociate Director, ProgrammaticAs Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our clients overall marketing objectives.About the Role:You will be responsible for overseeing the overall health and success of their respective account or accounts. Within this role you’ll be responsible for the ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. The primary responsibilities of the role include the management of the programmatic team and engaging with respective digital agency counterparts, clients, and external partners. You will also be expected to be the team’s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory, and audience strategy. Typically, you will be responsible for overseeing the day-to-day workload, training and career development of between 3-8 reports.Your Impact:

  • Collaborate with planning teams to develop a programmatic strategy that ensures the clients marketing objectives are met with appropriate programmatic tactics
  • Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed
  • Act as the team’s central point of trading expertise and escalation to address problems as they arise for the account
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time
  • Hold members of the team accountable to flawless execution of campaign implementation and develop the QA processes that allow them to do so
  • Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations, and analytics
  • Develop relationships with platform, inventory, and data providers to maximize their value specific to account needs
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
  • Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
  • Ongoing training and support of the career growth of direct reports
  • Keep Senior Leadership informed of the overall status of the trading team to ensure any challenges are appropriately resolved and/or escalated
  • Develop best practices that improve the quality or efficiency of work within an account or broader agency programmatic team
  • Develop POVs, Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams
  • Support the Programmatic Agency lead as needed for larger presentations, projects, or pitches

Your Qualifications:

  • 5+ Years of relevant career experience, with 3+ years’ experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred.
  • Fluent in French and English.
  • DV360 and Prisma experience strongly preferred.
  • Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles supporting a direct response or ecommerce brand may also be considered for high qualified candidates.
  • Past management experience is required
  • Familiarity with key programmatic and digital platforms
  • Understanding and familiarity of key industry concepts and trends
  • Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.)
  • Experience with other database, visualization tools or coding languages is a plus
  • Excellent verbal and written skills
  • Exceptional organizational skills and detail-oriented mindset
  • Strong presentation skills and comfort presenting to senior stakeholders
  • Strong analytical abilities and quantitative skills
  • Ability to prioritize tasks effectively
  • Natural curiosity and desire to continuously learn

Position Summary: Associate Director, Programmatic at GroupM Nexus

Overview:
The Associate Director, Programmatic is responsible for the health and success of assigned accounts, overseeing programmatic media strategies and their execution. This role is essential to digital activation and requires close collaboration with agency teams to ensure client marketing objectives are met.

Key Responsibilities:

  • Manage programmatic campaigns and ensure they meet client KPIs.
  • Act as a trading expert, addressing issues and optimizing campaign execution.
  • Collaborate with planning teams to develop effective strategies.
  • Create and implement workflow processes for timely and accurate deliverables.
  • Maintain strong relationships with digital account teams and external partners.
  • Regularly update stakeholders on campaign performance and conduct analyses to identify improvement areas.
  • Provide ongoing training and support for team members’ career growth.
  • Develop best practices and share knowledge to enhance overall programmatic education.

Qualifications:

  • 5+ years of experience, including 3+ years in programmatic trading.
  • Fluent in French and English; DV360 and Prisma experience preferred.
  • Familiar with programmatic platforms and key industry trends.
  • Strong analytical skills, advanced Excel proficiency, and excellent communication abilities.
  • Management experience and a detail-oriented mindset.

This role emphasizes leadership, strategic planning, and continuous improvement within programmatic trading teams.

Associate Programmatic Manager Toronto, Ontario – GroupM – Toronto, ON

Company: GroupM

Location: Toronto, ON

Expected salary:

Job date: Fri, 02 May 2025 03:21:12 GMT

Job description: DescriptionPosition at GroupM NexusPosition OverviewThe Associate Programmatic Manager will be responsible in supporting the day-to-day campaign activity for all clients within their assigned agency teams. You will work within multiple interfaces including Salesforce and Radia to manage campaigns. You are a strong team player where you will support the Trading Strategy team with plan adjustments, campaign set up and optimisations. You are able to work across multiple DSPs and understand their nuances and capabilities. You are a curious and active learner with a strong sense of ownership and accountability for the work that you produce for the teams.Everyone has a voice at Xaxis, and we are open to new ways of thinking, especially those that will contribute to the overall success of Xaxis. Opinions and ideas are always welcome, in fact they are encouraged! We believe in the power of data to inform how digital media is consumed transforming the way You must believe as well.Duties

  • Supports the Programmatic Managers on all campaigns related to the management of programmatic campaigns including:
  • Accurately inputs and maintains campaign data in internal systems using tools such as Salesforce and Radia and Datorama
  • Proactive internal communication between different business units including Programmatic Managers Ad Ops and Analysts.
  • Supports Programmatic Managers team with campaign set up, pacing and optimization
  • Mentors other Programmatic Coordinators
  • Supports with creating process documentation for Programmatic Coordinators
  • Inspires and motivates team, fostering collaboration

Responsibilities

  • Supports the Programmatic Managers teams with timely campaign launches, communicating clearly with all teams.
  • Input and setup approved campaigns into the internal platform and sync to systems like Salesforce.
  • Liaise with vendors and agencies in preparation for campaign launches.
  • Auditing and reviewing digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements
  • Assists with campaign reporting inputs for post campaign reports and QBRs
  • Assists with campaign set ups across all DSP’s (DV360, Xandr, Amazon, TTD)
  • Assists with campaign pacing, shifts and optimization
  • Assists with plan updates and adjustments
  • Checks and ensures that live campaigns are delivering after launch.
  • Ensuring monthly campaign actualizations are completed at the expected date.
  • Updates pacing and performance in campaign tracker for internal team
  • Identifies areas of opportunity within internal process

Required Skills

  • Post-secondary education, preferably in a Media, Marketing or Advertising related program
  • 1-2 years experience in Programmatic Coordinator role
  • 100% Certified on relevant DSP’s (DV360, Xandr, Amazon, TTD and/or Verizon)
  • Understanding of KPIs and media metrics
  • Good understanding of the Programmatic Space
  • Well-organized and strong attention to detail
  • Excellent time management skills
  • Proficient user of Microsoft tools such as PowerPoint, Excel, Word
  • Strong analytical and critical thinking skills – ability to problem solve
  • High energy and teamwork mentality are a must
  • Excellent interpersonal and communication skills

Job Summary: Associate Programmatic Manager at GroupM Nexus

Overview:
The Associate Programmatic Manager will support daily campaign activities for clients in assigned agency teams, utilizing tools such as Salesforce and Radia. This role involves assisting the Trading Strategy team with campaign setup, adjustments, and optimizations across multiple Demand-Side Platforms (DSPs).

Key Responsibilities:

  • Support Programmatic Managers with campaign management, ensuring timely launches and clear communication among teams.
  • Input and maintain campaign data accurately in internal systems.
  • Collaborate with vendors and agencies for campaign preparations.
  • Review and audit digital creative tags for accuracy.
  • Assist in analyzing campaign performance and reporting.
  • Mentor Programmatic Coordinators and foster team collaboration.

Required Skills:

  • Post-secondary education in Media, Marketing, or Advertising.
  • 1-2 years of experience in a Programmatic Coordinator role with certification on relevant DSPs (e.g., DV360, Xandr).
  • Strong understanding of KPIs and media metrics, organization, and attention to detail.
  • Excellent time management, analytical thinking, and communication skills.

Culture:
The company values diverse perspectives and encourages new ideas to drive success in the programmatic advertising space.

GroupM – Associate, BE Operations Toronto, Ontario – Toronto, ON

Company: GroupM

Location: Toronto, ON

Expected salary:

Job date: Thu, 01 May 2025 04:11:49 GMT

Job description: for assigned client brands and campaigns, under the direction of a Media Operations Supervisor or Manager. You are a key team….​ Other responsibilities as assigned Requirements: College Diploma in a Marketing, Financial, or Project Management field, or equivalent…

The role involves summarizing content for specific client brands and campaigns under the guidance of a Media Operations Supervisor or Manager. You will be part of a key team and have additional responsibilities as assigned. A College Diploma in Marketing, Finance, or Project Management, or an equivalent qualification, is required.