Job title: Associate Marketing Manager, Digital Guest Experience
Company: ML6
Job description:
The Opportunity:
Our client, a Canadian Quick Service Retailer, is looking at adding an Associate Marketing Manager, Digital Guest Experience and Performance to their team. This is a hybrid role, based out of Toronto. Reporting into the Sr. Manager Loyalty, CRM, and Digital Guest Experience, the ideal candidate will be responsible for the strategy, updates, and optimization of both the websites and mobile apps. This is a creative and analytical role, focused on performance metrics, digital insights, and CRM reporting.
What You’ll Be Doing:
- Assist manager in developing and implementing comprehensive digital marketing strategies and targeted campaigns across all owned channels
- Backing manager to strategically plan and execute the communication cadence, calendar, and activations including email and push notifications
- Help develop and manage day-to-day and road maps for digital updates
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
- Aid in the optimization of landing pages for SEO and implementing a link building strategy
- Expand FAQ pages for mark-up and better SEO performance
- Perform ongoing keyword research including discovery and expansion keywords
- Responsible for Google My Business advertisements for both brands as needed
- Work with the IT team to understand any nuances with owned channels and ensure best practices are properly implemented
- Maintain relationships with different internal teams and stakeholders to facilitate website updates
- Maintain accuracy between owned digital channels and external vendors including SkipTheDishes, Uber Eats, etc.
- Set benchmarks for the performance of digital advertising across all channels
- Track, report and analyze owned digital channel performance and metrics
- Customize and pull marketing reports from the CRM while establishing ways to further implement the long term digital strategy
- Recommend and execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI
- Support the expansion of locally-driven digital campaigns, from end to end
- Assist Manager with the evolution of CRM and loyalty programs
- Develop gift card and e-gift card programs and strategy
What You’ll Need to be Successful:
- Proven SEO experience
- Experience with website analytics tools (e.g, Google My Business, Google Analytics, NetInsight, Omniture, WebTrends, Firebase)
- Working knowledge of performance marketing, conversion, and online customer acquisition
- Experience with A/B and multivariate experiments
- Advanced insight of WordPress is an asset, working knowledge required
- Solid working knowledge of HTML, CSS, and JavaScript development and constraints
- Experience with FAQ mark-up platforms
- Knowledge of ranking factors and search engine algorithms
- Knowledge of data aggregators and basic understanding of local listing and reviews
- Comprehensive insight of CRM and digital communications
- Strong communication, organization, and administrative skills
- SEM experience managing PPC campaigns across Google, Yahoo, Bing, and Data Aggregators
- Insight of SEM reporting and analytics
- Experience with project tracking platforms (Asana, Hive) is an asset
Expected salary:
Location: Toronto, ON
Job date: Sun, 24 Jul 2022 04:45:38 GMT
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