Senior Associate, Influencer Marketing – HelloFresh – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Wed, 16 Apr 2025 04:48:57 GMT

Job description: Role: Sr. Associate, Influencer MarketingLocation: Toronto (Ca)We are seeking a highly motivated Senior Associate of Influencer Marketing to join our Performance Marketing team. This role is ideal for someone with experience in managing and scaling influencer programs, strong relationship management and negotiation skills, and a results-driven mindset. The Senior Associate will take a more strategic role in identifying and securing top influencer talent, optimizing performance-driven campaigns, and contributing to overall team growth. This position requires a strong business development mindset, data-driven decision-making, and cross-functional collaboration to drive impactful results.You will…Talent Sourcing & Relationship Management:

  • Proactively identify and onboard high-potential influencers, building a scalable and high-performing influencer portfolio.
  • Cultivate and manage strong relationships with influencers, agencies, and content creators, ensuring long-term partnerships.
  • Lead negotiation strategies to optimize influencer contracts and maximize ROI while securing favorable terms.
  • Mentor junior team members on best practices for outreach and relationship-building.

Campaign Strategy & Management:

  • Manage and scale influencer campaigns from inception to completion, both in-house and with agency partners.
  • Optimize product seeding initiatives, ensuring a strategic approach to engaging VIP influencers and brand advocates.
  • Develop data-driven campaign briefs that align influencer content with performance goals and brand messaging.
  • Implement and refine tracking mechanisms to measure and report on campaign effectiveness.
  • Identify areas for optimization, making strategic recommendations to improve influencer performance.

Execution & Prioritization:

  • Balance multiple influencer partnerships and campaign timelines, ensuring seamless execution and impactful results.
  • Collaborate with influencers to ensure high-quality, brand-aligned content that meets campaign objectives.
  • Address challenges proactively and apply a solution-oriented approach to improve processes.
  • Support testing and innovation in influencer marketing strategies to enhance efficiency and performance.

Data & Performance Analysis:

  • Analyze influencer performance data, drawing insights to improve future partnerships and campaign results.
  • Manage and optimize tracking codes, UTMs, and attribution models for more accurate performance analysis.
  • Develop detailed post-campaign reports with key learnings, takeaways, and data-driven recommendations.
  • Leverage insights to inform budget allocation and optimize spend on high-performing influencers.

Collaboration & Industry Insights:

  • Work closely with internal teams (paid media, content, CRM, analytics) to integrate influencer efforts into broader marketing strategies.
  • Stay on top of industry trends, social media algorithms, and evolving influencer marketing best practices.
  • Provide guidance and recommendations for scaling the influencer program, leveraging emerging trends and opportunities.

You have…

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3+ years of experience in influencer marketing, business development, or a related field, with a strong focus on pitching, relationship buidling and negotiation.
  • Demonstrated ability to identify, onboard, and manage influencer partnerships at scale.
  • Strong understanding of performance marketing metrics (CPM, CPV/CPS, CAC, incremental CAC, LTV, ROI) and their application to influencer marketing.
  • High proficiency in Excel and data analysis tools.
  • Excellent communication, persuasion, and interpersonal skills, with experience leading negotiations.
  • Familiarity with UTM tracking, performance analytics, and influencer marketing platforms (e.g., AspireIQ, CreatorIQ).
  • Knowledge of social media trends, content production, and emerging digital marketing practices, particularly in the wellness & food verticals.
  • A proactive, strategic mindset with a passion for scaling influencer marketing programs.

You’ll get…Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits – A parental leave top-up program for expectant parents.
Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

The company is looking for a Senior Associate of Influencer Marketing in Toronto, Canada, who will be responsible for managing and scaling influencer programs, building relationships with influencers, optimizing campaigns, and analyzing performance data. The ideal candidate will have a bachelor’s degree, 3+ years of experience in influencer marketing, strong negotiation skills, and knowledge of performance marketing metrics. The role offers benefits such as discounts on meal kits, health and wellness benefits, vacation time, and opportunities for career growth and development. Candidates should be aware that the role may involve exposure to common food allergens. The company reserves the right to adjust job responsibilities as needed.

HelloFresh – Manager, ATL Media Planning & Strategy – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Sat, 12 Apr 2025 04:28:06 GMT

Job description: S’more about the teamYou will be a key leader within the Brand Marketing team, supporting the HelloFresh Group to drive topline above-the-line (ATL) media strategy in North America (US & Canada). This role oversees media planning across HelloFresh portfolio of brands (HelloFresh, GreenChef, Factor, EveryPlate and Chef’s Plate).Our ideal candidate will have a strong track record in planning ATL Media and have Canadian market & media experience. This is a high performance, high impact role driving incredible growth at HelloFresh working across the Marketing Organization.This is a hybrid role based in Toronto.Lettuce share what this role will be responsible for

  • Be accountable for best in class execution of media strategy in partnership with supporting internal and external agency partners.
  • Translate business goals into media objectives, clearly articulating a plan & strategy
  • Develop audience targeting strategies informed by insights
  • Brief, approve and track media plans with external media agencies
  • Build sustainable processes to ensure accurate implementation of media buys, campaign set-up and budget pacing
  • Experience with in-house media teams, ad trafficking and ad operations
  • Monitor and analyze media performance, optimizing campaigns on an ongoing basis to drive improvement weekly, monthly and quarterly in identified KPIs.
  • Accountable for hitting defined acquisition targets and OKRs such as conversion, CAC, ROI, brand lift metrics, etc.
  • Accountable for quantifying channel impact across the funnel
  • Lead new testing initiatives with Marketing Analytics to validate performance and drive incremental growth.
  • Partner with Brand Strategy & Brand Creative to continuously iterate and test to drive response rates, audience targeting strategies, and message/creative variations
  • Manage relationship(s) with external agencies and direct internal partners.
  • Evaluate, negotiate, onboard and proactively manage new / existing partners as needed
  • Work cross functionally with relevant internal stakeholders on business cases, contracts, invoicing, billing and auditing
  • Stay updated with industry trends, media attribution methodologies and media innovation
  • All other duties, as assigned

Sound a-peeling? Here’s what we’re looking for

  • 5+ years of relevant professional experience with concrete, consistent results.
  • Experience in both the US and Canada media markets.
  • At least 3+ years of media agency management, with experience leading & influencing others.
  • In-depth knowledge of ATL media (TV/OTT, Audio, OOH,) with relevant tactical experience.
  • Background in eCommerce and/or subscription business models is a plus.
  • Substantial experience working with performance marketing metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV, ROI).
  • Fluency in Google Suite, Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus.
  • Bachelor’s degree with strong academic record and/or proven relevant experience in marketing required.
  • A marketing strategist who can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets.
  • Data driven – advising and guiding based on data-driven metrics, track defined targets to measure channel performance Solutions oriented, developing new ways of approaching complex problems.
  • Highly collaborative – proactively seeking input from peers and leaders in problem solving.
  • An expert in project management, with strong organizational and communication skills.
  • Nimble, adapting quickly and addressing challenges in a proactive manner.

Let’s cut to the cheese, this is why you’ll love it here

  • Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
  • Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
  • Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
  • Family Benefits – A parental leave top-up program for expectant parents.
  • Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
  • Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
  • Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
  • Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid ApproachAt HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.#LI-HYBRIDWorking ConditionsIt’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.

HelloFresh – Project Manager – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Sat, 12 Apr 2025 06:34:07 GMT

Job description: S’more about the teamWe are looking for a Project Manager who will manage complex projects, processes, tools, and activities in support of HelloFresh’s strategic portfolio. Reporting to the Senior Manager, Strategic PMO, you will take on end-to-end responsibilities, managing projects with high impact within the organization. As part of this team, you will play a key role in helping our Strategic Project Management Office become a center of excellence in portfolio and project management.Lettuce share what this role will be responsible for

  • Oversee and manage the end-to-end execution of high complexity projects with high impact within HelloFresh Canada. Manage cross-functional stakeholders to collect their inputs and ensure their commitment in your project and its timely delivery
  • Support the development of project proposal, charters, plans, schedules, resource plans, business plans, and performance metrics
  • Understand and solve complex problems that stretch over multiple parts of the business
  • Analyze and present data in order to provide solid recommendations for the project to the senior leadership team
  • Develop and maintain systems for the tracking and reporting of project and portfolio progress and outcomes for the SPMO, key project sponsors, and senior leadership
  • Plan and facilitate workshops and key stakeholder meetings to further the education and understanding of portfolio and project management, as well as for the successful delivery of strategic projects or other business initiatives
  • All other duties, as assigned

Sound a-peeling? Here’s what we’re looking for

  • 4+ years of work experience with 2+ years of project management experience (proven track record of handling the full project lifecycle for multiple concurrent projects)
  • Experience in working cross-functionally with stakeholders from supply chain operations, product, and/or packaging in consulting, engineering, and/or consumer retail industries
  • Bachelor’s Degree in Business, Management or, Engineering
  • Experience in supply chain operations
  • Experience in waterfall and/or agile project management methodologies. PMP certification is a plus
  • Experience with solving operational problems and proficiency in with problem-solving methodologies (e.g. lean six sigma, process improvement, data analysis, issue tree analysis, A/B testing, data modeling)
  • Excellent interpersonal and communication skills with a demonstrated ability to effectively build relationships and collaborate with individuals at all organizational levels, from frontline staff to senior executives

Let’s cut to the cheese, this is why you’ll love it here

  • Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
  • Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
  • Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
  • Family Benefits – A parental leave top-up program for expectant parents.
  • Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
  • Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
  • Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
  • Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid ApproachAt HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.#LI-HYBRIDWorking ConditionsIt’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.

HelloFresh – Supply Chain Technology Manager – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Sat, 22 Mar 2025 03:18:41 GMT

Job description: S’more about the teamWithin HelloFresh Canada, members of the Strategic Project Management Office (SPMO) support the business as independent and objective partners to systematically scale and improve its end-to-end performance. Our portfolio of work includes digital transformation, process improvement, new product launch enablement, new operational capability development, continuous improvement, and strategic planning & strategy execution.Reporting to the Director, Operations Strategy as part of the SPMO, this position will primarily oversee/manage specific digital transformation projects within and across various domains of our Canadian supply chain – including Procurement, Fulfillment, Operations Planning, Logistics, Labor Management, and Finance. The position will be based in Toronto, ON.Lettuce share what this role will be responsible for

  • Manage digital transformation programs that encompass technology development, data integration, process optimization, and operational readiness, ensuring successful launch and stabilization of new technology solutions
  • Assist in the management of strategies which improve the overall functioning of supply chain operations through the use of technology and analytics
  • Identify business process or systems gaps and inefficiencies and develop solutions to implement improvements related to supply chain
  • Collaborate with technology Product teams to design and implement technology solutions that enhance CA supply chain processes
  • Develop and support knowledge transfer for process changes, system implementations, and best practices
  • Lead and drive any issue escalation efforts with respective team members and department & operations leadership
  • Partner with leadership/stakeholders in supply chain domains and product to provide progressive support for systems, data, and recommendations on solutions for complex business challenges
  • Develop project plans for implementations, present weekly status updates and create presentations for stakeholders. Facilitate internal and external discussions on project challenges and help resolve issues
  • Identify resource needs and ensure resources are accountable and delivering against their project commitments
  • Coordinate, support and organize project documentation as needed
  • Represent SPMO as needed with any cross functional initiatives, working with colleagues in across various parts of the business
  • Understand supply chain technology tools and system landscape that enable improved operational visibility, performance and data availability
  • Support the development of solution architecture that meets functional, performance and user experience requirements
  • All other duties, as assigned

Sound a-peeling? Here’s what we’re looking for

  • Undergraduate degree or equivalent experience: Supply Chain Management, Computer Science, Accounting, Information Systems, or Engineering Degree preferred
  • 5+ years of professional experience
  • 3+ years experience in full implementation of supply chain management systems or other large technology solutions (at least 5 years of overall work experience, preferably with some experience in operations)
  • Experience working with technology product managers/owners in a high growth environment
  • Knowledge of supply chain concepts within an enterprise
  • Advanced proficiency in spreadsheet tools (Google sheets, Excel)
  • Experience planning, managing and documenting software testing initiatives
  • Project management experience using MS Project & Excel, Jira and Confluence
  • Ability to multitask and prioritize work in a fast-paced environment while maintaining close attention to detail
  • Strong experience in partnering with both business teams and product managers/owners, and in helping both groups to work together better
  • A person with both strong supply chain process knowledge and strong technical aptitude
  • Ability to drive solutions which enable real time data availability and reporting
  • A strong communicator (both written and orally) who has the ability to work collaboratively with others in a team-based environment
  • A roll-up-your-sleeves type of person who is comfortable working with individuals at all levels of an organization

Let’s cut to the cheese, this is why you’ll love it here

  • Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
  • Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
  • Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
  • Family Benefits – A parental leave top-up program for expectant parents.
  • Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
  • Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
  • Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
  • Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid ApproachAt HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.#LI-HYBRIDWorking ConditionsIt’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.

Brand & Product Marketing Manager – HelloFresh – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Sun, 09 Feb 2025 06:47:24 GMT

Job description: Location: Toronto, ONAbout the RoleFactor (factormeals.ca) is like a “startup within a startup” and we want to keep up the momentum by adding a Brand + Product Marketing Manager to our team. Reporting to the Associate Director, Marketing, you’ll be taking ownership of the positioning, messaging, and branding of our product portfolio. As the Brand + Product Marketing Manager, you will ideate, create and distribute promotional/GTM campaigns, lead the charge on developing and managing the brand’s marcomms strategy, and educate customers on the value and benefits of Factor through brand and product marketing channels.What you will be doing:

  • Developing and owning the product marketing strategy for Factor’s weekly menu offering and new product launches
  • Spearheading Factor marcomms strategy including overseeing and developing briefs, brand copy and managing organic social and brand influencers
  • Serving as the main collaborator between the Brand, Product and cross functional Marketing teams
  • Identify the target audience and develop product positioning, comms and marketing launches for new products
  • Lead launch of ATL efforts including briefing, creative management and media buying
  • Operating in a highly cross-functional role, partnering closely with Product, CRM, Tech, Design, Brand, Analytics, UX Research, PR, Social, and Growth Marketing to improve engagement and retention
  • Developing and aligning online and offline marketing campaigns in collaboration with channel owners
  • Creating the product marketing roadmap, and analyzing campaign performance across activation, engagement and retention

At a minimum, you have:

  • ~5 years experience working in relevant role (Brand Manager, Product Marketing, CPG)
  • Direct experience launching and executing product launches, campaigns and consumer surveys
  • Experience overseeing copy and content creation including briefing, editing and creator/freelance management across digital, print, and ATL
  • Strong understanding of Canadian market; direct marketing experience in Quebec a plus
  • Always curious: excited to get to know your customers, the industry, and overall marketing best practices to stay ahead
  • Data-driven brand champion: you’re skilled at diving into data to help build marketing roadmaps and make decisions. Plus, you are the definition of a brand steward and have a great attention to detail – no typo goes unnoticed
  • Customer-focused: slightly obsessive-compulsive when it comes to understanding the customer and customer experience
  • Entrepreneurial spirit: you have the vision, passion, and imagination; you are not afraid to ask, ‘what if’ and strive to optimize inefficiencies
  • Versatile: you roll with the punches and don’t get overwhelmed easily while paving the way and delivering results in a hyper-growth environment
  • Team-oriented: enjoy working cross-functionally & cultivating collaborative partnerships at all organizational levels
  • Strategic: you love developing roadmaps and have strong track record of setting KPIs, meeting deadlines and building brands

What you’ll get in return:

  • Competitive salary and health benefits
  • 75% discount on HelloFresh or Chefs Plate weekly box subscription
  • High impact work to help feed thousands of families in Canada
  • Opportunity to learn and grow
  • Work with a hard-working and supportive team

Working Conditions:It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.If this sounds like you, please click the “Apply Now” button. If this role doesn’t quite match what you’re looking for, but you’d like to know more about joining the HelloFresh team, please visit our Jobs page to view our other vacancies. We’d love to hear from you!#factor#JD1008

Factor (factormeals.ca) in Toronto is looking to hire a Brand + Product Marketing Manager to lead the branding and marketing of their product portfolio. The role involves developing marketing strategies, collaborating with various teams, and analyzing campaign performance. The ideal candidate has relevant experience, is customer-focused, data-driven, and team-oriented. The position offers a competitive salary, health benefits, and the opportunity to work with a supportive team. The role may involve exposure to common allergens. Interested candidates can apply on their website.

Senior Analyst, Price & Discount Strategy – HelloFresh – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Wed, 05 Feb 2025 08:55:17 GMT

Job description: We are hiring a Senior Analyst, Pricing & Discount Strategy to own and execute our strategic vision for pricing and discounts. In this role, you will be responsible for optimizing pricing and discount strategies for HelloFresh Core and adjacent brands across the customer lifecycle, with the goal of maximizing profitability while staying competitive. This position offers a unique opportunity to influence and drive HelloFresh’s growth by shaping pricing and discount strategies, conducting tests, and collaborating with cross-functional teams to assess financial impacts and make data-driven decisions. The insights you provide will be critical in ensuring that we deliver a world-class experience for our customers and will help drive profitable, long-term growth for the business.You will…

  • Help execute, actualize, and continuously optimize our price and discount strategies across 7 brands for our NA Cluster – with a primary focus on our active customer base
  • Maintain a pipeline of discount optimization opportunities, innovative incentive opportunities & desired learnings. Leverage data and own analysis to define strategic pricing and discount opportunities.
  • Oversee end-to-end AB testing process: set-up with channel owner, test monitoring, test analysis. Maintain documentation on business impact & message to appropriate stakeholders
  • Tell the story behind numbers to effectively communicate the implication of risks & opportunities and their impact on the business
  • Collaborate with Marketing, CRM, Product, Loyalty, and Analytics on pricing and discount related initiatives to drive short and long term customer profitability
  • Partner with Data Science to define customer segmentation strategies
  • Maintain source of truth documentation on live pricing & discounts
  • Manage implementation of discounts & extra marketing tools related to pricing & discounting

You have…

  • Bachelor’s degree required in marketing, business or STEM-related fields (e.g. mathematics, engineering, computer science, economics, statistics, etc.)
  • 2-4 years of professional experience in pricing strategy, consulting, analytics, or a subscription-based business model
  • Strong analytical skills in Excel and SQL.
  • Experience devising and measuring the effectiveness of pricing strategies (including AB testing), with a proven track record from other data-rich business environments
  • Analytical experience working with digital business models and collaborating with marketing departments
  • Outstanding written and verbal communication skills with a proven ability to lead effective meetings and presentations
  • Experience individually driving projects, finding creative and proactive solutions to problems
  • Prior experience with project management a plus
  • A pragmatic, hands-on mentality to drive towards impact

You’ll get…

  • Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
  • Generous PTO, including sabbatical, and parental leave of up to 16 weeks
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education
  • Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
  • Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Flexible Hybrid ApproachAt HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.#LI-HYBRIDWorking ConditionsIt’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.

HelloFresh is seeking a Senior Analyst, Pricing & Discount Strategy to optimize pricing and discount strategies for HelloFresh Core and adjacent brands in order to maximize profitability while remaining competitive. The role involves collaborating with cross-functional teams, conducting tests, and providing critical insights to drive growth. The ideal candidate will have a bachelor’s degree, 2-4 years of professional experience in pricing strategy, strong analytical skills, and excellent communication abilities. The position offers competitive salary, benefits, and a flexible hybrid approach to work. Interested candidates can apply by submitting their application in PDF format.

Associate Director, Brand Marketing – HelloFresh – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Sat, 01 Feb 2025 03:13:17 GMT

Job description: HelloFresh is searching for an Associate Director of Brand Marketing to take its portfolio of brands to the next level with ground-breaking full-funnel strategies. This person will lead brand strategy and brand partnerships, aligning efforts with the broader Brand team org and work in partnership with cross-functional partners like Growth Marketing and Product. The ideal candidate has increased awareness and consideration for a consumer brand, led successful, large-scale brand partnerships and multi-million dollar 360 marketing campaigns, and is familiar with growth marketing tactics across online and offline channels. This role reports into the head of Brand Marketing.You will…

  • Help drive the brand vision and day-to-day decision making for all HelloFresh brands
  • Develop strategies to strengthen brand metrics by shaping and evaluating creative campaigns and media plans
  • Oversee the sourcing and implementation of all brand partnerships
  • Guide the development of high-quality creative assets across the consumer journey that are on-brand and align with channel best practices
  • Help identify new, disruptive content avenues, working with PR and Organic Social to execute and Brand Analytics to measure the impact
  • Build strong relationships with Growth Marketing channel leads ( Social, Digital, Search, CRM, Direct Mail etc.) and work together on tentpole campaigns throughout the year
  • Partner with digital and physical product teams on a twelve-month strategy to position and promote new product offerings
  • Act as key guardian and arbiter of brand to ensure creative campaigns and execution are unique, ownable and uphold premium brand equity

You have…

  • 7+ years brand marketing experience, primarily with brands in the consumer packaged goods or direct-to-consumer industries
  • 2+ years brand partnership experience
  • Experience leading a team
  • Strong consumer orientation, knowledge of customer segmentation, insights development and targeting
  • Full-funnel, multi-channel marketing experience
  • Exceptional communication skills, both written and verbal
  • Fluency in both organic and paid channel strategies
  • Experience writing creative briefs and providing thoughtful feedback for marketing assets
  • Proven experience and passion for working across functions and with senior leadership
  • Balance of creative and analytical thinking
  • Bachelor’s degree

You’ll get…Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits – A parental leave top-up program for expectant parents.
Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

HelloFresh is looking for an Associate Director of Brand Marketing to lead brand strategy and partnerships. The ideal candidate has experience in increasing brand awareness, successful brand partnerships, and multi-million dollar marketing campaigns. Responsibilities include driving brand vision, developing strategies, overseeing partnerships, and collaborating with cross-functional partners. The role requires 7+ years of brand marketing experience, knowledge of consumer industries, and strong communication skills. Benefits for this role include discounts on meal kits, health and wellness benefits, vacation time, growth opportunities, and a fun work environment. Note that the role may involve exposure to common allergens.

HelloFresh – Project Manager – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Sat, 25 Jan 2025 08:38:48 GMT

Job description: S’more about the teamWe are looking for a Project Manager who will manage complex projects, processes, tools, and activities in support of HelloFresh’s strategic portfolio. Reporting to the Senior Manager, Strategic PMO, you will take on end-to-end responsibilities, managing projects with high impact within the organization. As part of this team, you will play a key role in helping our Strategic Project Management Office become a center of excellence in portfolio and project management.Lettuce share what this role will be responsible for

  • Oversee and manage the end-to-end execution of high complexity projects with high impact within HelloFresh Canada. Manage cross-functional stakeholders to collect their inputs and ensure their commitment in your project and its timely delivery
  • Support the development of project proposal, charters, plans, schedules, resource plans, business plans, and performance metrics
  • Understand and solve complex problems that stretch over multiple parts of the business
  • Analyze and present data in order to provide solid recommendations for the project to the senior leadership team
  • Develop and maintain systems for the tracking and reporting of project and portfolio progress and outcomes for the SPMO, key project sponsors, and senior leadership
  • Plan and facilitate workshops and key stakeholder meetings to further the education and understanding of portfolio and project management, as well as for the successful delivery of strategic projects or other business initiatives
  • All other duties, as assigned

Sound a-peeling? Here’s what we’re looking for

  • 4+ years of work experience with 2+ years of project management experience (proven track record of handling the full project lifecycle for multiple concurrent projects)
  • Experience in working cross-functionally with stakeholders from supply chain operations, product, and/or packaging in consulting, engineering, and/or consumer retail industries
  • Bachelor’s Degree in Business, Management or, Engineering
  • Experience in supply chain operations
  • Experience in waterfall and/or agile project management methodologies. PMP certification is a plus
  • Experience with solving operational problems and proficiency in with problem-solving methodologies (e.g. lean six sigma, process improvement, data analysis, issue tree analysis, A/B testing, data modeling)
  • Excellent interpersonal and communication skills with a demonstrated ability to effectively build relationships and collaborate with individuals at all organizational levels, from frontline staff to senior executives

Let’s cut to the cheese, this is why you’ll love it here

  • Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
  • Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
  • Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
  • Family Benefits – A parental leave top-up program for expectant parents.
  • Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
  • Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
  • Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
  • Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid ApproachAt HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.#LI-HYBRIDWorking ConditionsIt’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.