Director of Influencer and Ambassador Partnerships – Pearl West – Vancouver, BC

Company: Pearl West

Location: Vancouver, BC

Expected salary:

Job date: Thu, 31 Jul 2025 05:18:18 GMT

Job description: from the inside. Now, we’re building a top-tier performance marketing engine—and we’re looking for a specialist in identifying… identify promising creators, maintain curated watchlists, and support outreach efforts in collaboration with our marketing…

Influencer Content & Video Creator- Vancouver Office- 2x – Dean Group – Vancouver, BC

Company: Dean Group

Location: Vancouver, BC

Expected salary: $70000 per year

Job date: Tue, 08 Jul 2025 22:45:34 GMT

Job description: . If you are passionate about visual content and digital culture with an interest in technology and are an experienced in influencer marketing… stories for business audiences. Qualifications – 3+ years of experience in video content creation, digital storytelling…

Manager – Bilingual (PR and Influencer) Toronto or Montreal – Golin – Toronto, ON

Company: Golin

Location: Toronto, ON

Expected salary:

Job date: Sat, 03 May 2025 23:27:49 GMT

Job description: Golin Toronto is currently searching for a Bilingual (English/ French) Account Manager in its Toronto office. Searching for candidates either based in Toronto or Montreal.Who We Are:Golin is a progressive public relations agency with expertise ranging from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Our roster includes many of the largest consumer brands in the world. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. We Go All In, in everything we do. We’re especially committed to Go All In for our people.With best-in-class work that has earned worldwide attention and awards, including the 2024 SABRE Best Large Agency of the Year, 2024 PRovoke Media Best Large Agency to Work For, and 2024 PRWeek U.S. Agency of the Year, there is no better time to join an agency redefining the role of PR and helping companies create change that matters.Our expertise ranges from brand-building and cutting-edge campaigns, to corporate reputation, advocacy and consumer insights. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.Under Golin’s G4 Model, this role is a hybrid Cata-Connector – a powerful fusion of our Catalyst and Connector.As a Catalyst, you are:A strategic account leader and trusted client partner who thrives on driving the execution of campaigns and delivering standout results. You anticipate client needs before they arise, elevate client service standards, and energize the broader team to consistently exceed expectations. You’re a seasoned PR expert with a passion for brand storytelling, innovation, and execution in a fast-paced, ever-evolving environment.As a Connector, you are:A relentless powerhouse with sound understanding of Canada’s national media and influencer landscape. Shaping stories to stand out among the thousands of pitches reporters receive every day and developing strong relationships on behalf of Golin. Golin Connectors have their finger on the pulse of cultural moments and real-time trends – turning these into compelling story angles and content opportunities.What You’ll Do:

  • Serve as the day-to-day client contact, building trust through strategic counsel and execution
  • Manage multiple projects simultaneously from concept to completion
  • Develop tactical plans aligned with strategic goals and generate new ideas proactively
  • Lead client meetings, prepare materials, and provide follow-up communications
  • Cultivate strong relationships with national media (including Quebec and French-speaking)
  • Develop national media strategies (including French Canada) to enhance brand visibility across broadcast, radio, online, and print
  • Create compelling traditional media materials and campaign assets including releases, pitches, backgrounders and briefing document (and manage French translations)
  • Manage influencer marketing end-to-end from vetting to content review; manage French translations and review of French content
  • Identify thought leadership opportunities and manage strategic partnerships
  • Oversee media monitoring and performance reporting
  • Execute brand events and consumer activations with planning, managing logistics and media/ influencer attendees, on-site support

Who You Are

  • Bilingual in French and English (Must be able to review and translate English content into French – from media materials to social media content)
  • A minimum of 3 years relevant and progressive account management experience in a PR agency setting (required) with demonstrated examples of day-to-day client leadership
  • Bachelor’s degree and PR certificate from recognized University or College
  • Experience working on direct-to-consumer programs (portfolio experience an asset)
  • Proven creative and strategic thinker
  • Full understanding of media and influencer landscape with existing relationships
  • Experience counseling clients through challenging situations to provide solutions and best practices
  • Budget management experience – the ability to create and manage client and program budgets in a responsible and detailed manner
  • Ability to work independently and think proactively
  • Ability to lead vs follow (can move projects along and be accountable for deliverables)
  • Ability to remain flexible and adaptable to change
  • Possess strong social media skills and channel expertise (Facebook, Instagram, etc.)
  • Ability to develop and provide sound strategic council and build integrated social media plans
  • Excellent writing, copy-editing and proof-reading skills
  • Excel at verbal and written client, interpersonal and intra-team communications

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.#LI-DNI

Golin Toronto is seeking a Bilingual (English/French) Account Manager for its Toronto office, also considering candidates from Montreal. Golin is a progressive PR agency that specializes in brand building, digital content, corporate reputation, and healthcare advocacy, working with major global consumer brands.

Position Overview:

  • Role: Hybrid Cata-Connector combining strategic account leadership with media relations.
  • Responsibilities:
    • Serve as the main client contact, ensuring strategic alignment and execution of campaigns.
    • Manage multiple projects, develop media strategies, and create compelling communication materials.
    • Cultivate media relationships, particularly with Quebec and French-speaking outlets.
    • Oversee influencer marketing, media monitoring, and brand events.

Qualifications:

  • Must be bilingual in French and English.
  • Minimum of 3 years of relevant agency experience.
  • Bachelor’s degree with a PR certificate preferred.
  • Experience in direct-to-consumer programs and budget management is a plus.
  • Strong writing, communication, and social media skills required.

Golin promotes a culture of inclusivity and values its commitment to its employees and clients. Qualified applicants will be considered without regard to various protected characteristics.

Manager – Bilingual (PR and Influencer) – Golin – Toronto, ON

Company: Golin

Location: Toronto, ON

Expected salary:

Job date: Sun, 04 May 2025 01:08:47 GMT

Job description: Golin Toronto is currently searching for a Bilingual (English/ French) Account Manager in its Toronto office.Who We Are:Golin is a progressive public relations agency with expertise ranging from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Our roster includes many of the largest consumer brands in the world. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. We Go All In, in everything we do. We’re especially committed to Go All In for our people.With best-in-class work that has earned worldwide attention and awards, including the 2024 SABRE Best Large Agency of the Year, 2024 PRovoke Media Best Large Agency to Work For, and 2024 PRWeek U.S. Agency of the Year, there is no better time to join an agency redefining the role of PR and helping companies create change that matters.Our expertise ranges from brand-building and cutting-edge campaigns, to corporate reputation, advocacy and consumer insights. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.Under Golin’s G4 Model, this role is a hybrid Cata-Connector – a powerful fusion of our Catalyst and Connector.As a Catalyst, you are:A strategic account leader and trusted client partner who thrives on driving the execution of campaigns and delivering standout results. You anticipate client needs before they arise, elevate client service standards, and energize the broader team to consistently exceed expectations. You’re a seasoned PR expert with a passion for brand storytelling, innovation, and execution in a fast-paced, ever-evolving environment.As a Connector, you are:A relentless powerhouse with sound understanding of Canada’s national media and influencer landscape. Shaping stories to stand out among the thousands of pitches reporters receive every day and developing strong relationships on behalf of Golin. Golin Connectors have their finger on the pulse of cultural moments and real-time trends – turning these into compelling story angles and content opportunities.What You’ll Do:

  • Serve as the day-to-day client contact, building trust through strategic counsel and execution
  • Manage multiple projects simultaneously from concept to completion
  • Develop tactical plans aligned with strategic goals and generate new ideas proactively
  • Lead client meetings, prepare materials, and provide follow-up communications
  • Cultivate strong relationships with national media (including Quebec and French-speaking)
  • Develop national media strategies (including French Canada) to enhance brand visibility across broadcast, radio, online, and print
  • Create compelling traditional media materials and campaign assets including releases, pitches, backgrounders and briefing document (and manage French translations)
  • Manage influencer marketing end-to-end from vetting to content review; manage French translations and review of French content
  • Identify thought leadership opportunities and manage strategic partnerships
  • Oversee media monitoring and performance reporting
  • Execute brand events and consumer activations with planning, managing logistics and media/ influencer attendees, on-site support

Who You Are

  • Bilingual in French and English (Must be able to review and translate English content into French – from media materials to social media content)
  • A minimum of 3 years relevant and progressive account management experience in a PR agency setting (required) with demonstrated examples of day-to-day client leadership
  • Bachelor’s degree and PR certificate from recognized University or College
  • Experience working on direct-to-consumer programs (portfolio experience an asset)
  • Proven creative and strategic thinker
  • Full understanding of media and influencer landscape with existing relationships
  • Experience counseling clients through challenging situations to provide solutions and best practices
  • Budget management experience – the ability to create and manage client and program budgets in a responsible and detailed manner
  • Ability to work independently and think proactively
  • Ability to lead vs follow (can move projects along and be accountable for deliverables)
  • Ability to remain flexible and adaptable to change
  • Possess strong social media skills and channel expertise (Facebook, Instagram, etc.)
  • Ability to develop and provide sound strategic council and build integrated social media plans
  • Excellent writing, copy-editing and proof-reading skills
  • Excel at verbal and written client, interpersonal and intra-team communications

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.#LI-DNI

Job Summary: Bilingual Account Manager at Golin Toronto

Golin Toronto is seeking a bilingual (English/French) Account Manager to enhance its public relations team. Golin is recognized for its innovative, data-driven approach in various sectors, including consumer brands, healthcare, and corporate reputation, and has won multiple awards for its work.

Role Overview:

  • The Account Manager will serve as the primary contact for clients, managing projects from conception to completion, and developing strategic media plans to enhance brand visibility.
  • The position requires expertise in communication with national media, particularly in French Canada, and involves crafting media materials, managing influencer marketing, and overseeing brand events.

Qualifications:

  • Must be bilingual in French and English with at least 3 years of PR agency experience.
  • Strong understanding of media relations and marketing strategies is essential, alongside budget management skills.
  • Candidates should demonstrate creativity, strategic thinking, and effective communication abilities.

This is an opportunity to join an award-winning agency committed to redefining public relations and fostering client relationships.

Senior Associate, Influencer Marketing – HelloFresh – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Wed, 16 Apr 2025 04:48:57 GMT

Job description: Role: Sr. Associate, Influencer MarketingLocation: Toronto (Ca)We are seeking a highly motivated Senior Associate of Influencer Marketing to join our Performance Marketing team. This role is ideal for someone with experience in managing and scaling influencer programs, strong relationship management and negotiation skills, and a results-driven mindset. The Senior Associate will take a more strategic role in identifying and securing top influencer talent, optimizing performance-driven campaigns, and contributing to overall team growth. This position requires a strong business development mindset, data-driven decision-making, and cross-functional collaboration to drive impactful results.You will…Talent Sourcing & Relationship Management:

  • Proactively identify and onboard high-potential influencers, building a scalable and high-performing influencer portfolio.
  • Cultivate and manage strong relationships with influencers, agencies, and content creators, ensuring long-term partnerships.
  • Lead negotiation strategies to optimize influencer contracts and maximize ROI while securing favorable terms.
  • Mentor junior team members on best practices for outreach and relationship-building.

Campaign Strategy & Management:

  • Manage and scale influencer campaigns from inception to completion, both in-house and with agency partners.
  • Optimize product seeding initiatives, ensuring a strategic approach to engaging VIP influencers and brand advocates.
  • Develop data-driven campaign briefs that align influencer content with performance goals and brand messaging.
  • Implement and refine tracking mechanisms to measure and report on campaign effectiveness.
  • Identify areas for optimization, making strategic recommendations to improve influencer performance.

Execution & Prioritization:

  • Balance multiple influencer partnerships and campaign timelines, ensuring seamless execution and impactful results.
  • Collaborate with influencers to ensure high-quality, brand-aligned content that meets campaign objectives.
  • Address challenges proactively and apply a solution-oriented approach to improve processes.
  • Support testing and innovation in influencer marketing strategies to enhance efficiency and performance.

Data & Performance Analysis:

  • Analyze influencer performance data, drawing insights to improve future partnerships and campaign results.
  • Manage and optimize tracking codes, UTMs, and attribution models for more accurate performance analysis.
  • Develop detailed post-campaign reports with key learnings, takeaways, and data-driven recommendations.
  • Leverage insights to inform budget allocation and optimize spend on high-performing influencers.

Collaboration & Industry Insights:

  • Work closely with internal teams (paid media, content, CRM, analytics) to integrate influencer efforts into broader marketing strategies.
  • Stay on top of industry trends, social media algorithms, and evolving influencer marketing best practices.
  • Provide guidance and recommendations for scaling the influencer program, leveraging emerging trends and opportunities.

You have…

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3+ years of experience in influencer marketing, business development, or a related field, with a strong focus on pitching, relationship buidling and negotiation.
  • Demonstrated ability to identify, onboard, and manage influencer partnerships at scale.
  • Strong understanding of performance marketing metrics (CPM, CPV/CPS, CAC, incremental CAC, LTV, ROI) and their application to influencer marketing.
  • High proficiency in Excel and data analysis tools.
  • Excellent communication, persuasion, and interpersonal skills, with experience leading negotiations.
  • Familiarity with UTM tracking, performance analytics, and influencer marketing platforms (e.g., AspireIQ, CreatorIQ).
  • Knowledge of social media trends, content production, and emerging digital marketing practices, particularly in the wellness & food verticals.
  • A proactive, strategic mindset with a passion for scaling influencer marketing programs.

You’ll get…Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits – A parental leave top-up program for expectant parents.
Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

The company is looking for a Senior Associate of Influencer Marketing in Toronto, Canada, who will be responsible for managing and scaling influencer programs, building relationships with influencers, optimizing campaigns, and analyzing performance data. The ideal candidate will have a bachelor’s degree, 3+ years of experience in influencer marketing, strong negotiation skills, and knowledge of performance marketing metrics. The role offers benefits such as discounts on meal kits, health and wellness benefits, vacation time, and opportunities for career growth and development. Candidates should be aware that the role may involve exposure to common food allergens. The company reserves the right to adjust job responsibilities as needed.

Senior Manager, Brand Publicity & Influencer (Toronto Hybrid) – HarperCollins – Toronto, ON

Company: HarperCollins

Location: Toronto, ON

Expected salary:

Job date: Mon, 14 Apr 2025 02:09:20 GMT

Job description: Overview:Company: Harlequin Enterprises ULCDate: April 11, 2025Job Title: Senior Manager, Brand Publicity & Influencer, Harlequin Brand PublishingDepartment: Harlequin Brand GroupReporting To: Director, Brand Marketing & Communications, Harlequin Brand PublishingStatus: Regular Full TimeLocation: 22 Adelaide Street West, TorontoWe celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and is able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, people of color, members of the LGBTQIA2S+ community and persons with disabilities.Join us and share your story. Responsibilities:Do you believe in romance ever after? We do! For over 75 years, Harlequin is the leading romance brand with a loyal fan-following all over the world!We’re looking for a resourceful and creative individual to passionately pursue publicity and influencer initiatives for the Harlequin Brand. Reporting to the Director, Brand Marketing and Communications, you will lead the strategic planning, development and implementation of publicity and influencer go-to-market strategies and initiatives; that support overarching business goals to increase brand awareness, readership and sales of the Harlequin business in North America. You’ll collaborate with counterparts across the business to find new and innovative ways to weave our brand narrative into earned media opportunities. You’ll oversee and grow our influencer program to build an engaged community that strengthens Harlequin’s brand presence.You have a strong background in media relations with a proven track record of securing earned coverage across traditional and digital outlets. You’re able to take key insights and build them into impactful pitches. You are an excellent communicator with the ability to forge and foster relationships with media, influencers, partners and stakeholders. You possess a strategic and creative mindset that allows you todevelop and implement strategies that respond to and capitalize on the latest trends, cultural moments and social conversations to cultivate new readership and solidify brand loyalty. You are great at staying organized and meeting deadlines with exceptional project management skills. You have experience leading and managing a team, as well as working cross-functionally to achieve shared project goals. You analyze, optimize and evaluate initiatives, tracking against KPIs and identify and share key learnings and best practices with broader teams to drive efficiency for future initiatives.This role involves:

  • Leading the development and implementation of a comprehensive publicity and influencer strategy that drives awareness and affinity for the Harlequin brand
  • Cultivates and nurture strong relationships with media, partners and influencers
  • Finds new and innovative ways position Harlequin as an industry leader in topical and trending conversations.
  • Oversees and scale Harlequin’s influencer and brand ambassador program
  • Identifies emerging trends in publishing, entertainment, and social media and implement new go-to-market strategies capitalize on trending, cultural and seasonal moments.
  • Oversees the strategy and execution for brand sponsorships and events
  • Evaluates publicity and influencer initiatives and provide analysis and key learnings to optimize for efficiency

Qualifications:

  • 7+ years of related experience working in publicity/communications and/or influencer marketing.
  • Post-secondary degree in one of the following is required: Communications, Public Relations, Digital Marketing, Marketing (or related field)
  • Strong understanding of building and supporting a brand narrative through PR strategies to enhance brand awareness and equity.
  • Knowledge/experience in book blogging/influencer/content creation spaces an asset.
  • Proven US and CA media relationships; the ability to forge and foster relationships with media outlets, influencers, partners and stakeholders.
  • Strong people management skills and experience with the ability to coach and grow talent.
  • Effective verbal and written communication skills and the ability to work successfully both independently and within a team dynamic.
  • Creative thinker with a drive for results.
  • An analytical problem-solver, with the ability to effectively manage multiple projects at once.
  • Ability to be on top of emerging trends and social conversations, with an understanding of how to effectively integrate brand narratives within.
  • Experience working collaboratively with cross-functional teams
  • Proficiency with Office 365

About HarperCollins Canada and HarlequinHarlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globeHarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance.We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process.We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.

Harlequin Enterprises ULC is seeking a Senior Manager, Brand Publicity & Influencer for the Harlequin Brand Publishing department in Toronto. The ideal candidate will lead publicity and influencer initiatives to increase brand awareness and sales in North America. Responsibilities include developing strategies, fostering relationships, overseeing influencer programs, and evaluating initiatives. Qualifications include 7+ years of related experience, a degree in Communications or related field, media relationships, and strong communication skills. HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities.

Senior Manager, Brand Publicity & Influencer (Toronto Hybrid) – HarperCollins – Toronto, ON

Company: HarperCollins

Location: Toronto, ON

Expected salary:

Job date: Sat, 12 Apr 2025 22:35:24 GMT

Job description: OverviewCompany: Harlequin Enterprises ULCDate: April 11, 2025Job Title: Senior Manager, Brand Publicity & Influencer, Harlequin Brand PublishingDepartment: Harlequin Brand GroupReporting To: Director, Brand Marketing & Communications, Harlequin Brand PublishingStatus: Regular Full TimeLocation: 22 Adelaide Street West, TorontoWe celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and is able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, people of color, members of the LGBTQIA2S+ community and persons with disabilities.Join us and share your story.ResponsibilitiesDo you believe in romance ever after? We do! For over 75 years, Harlequin is the leading romance brand with a loyal fan-following all over the world!We’re looking for a resourceful and creative individual to passionately pursue publicity and influencer initiatives for the Harlequin Brand. Reporting to the Director, Brand Marketing and Communications, you will lead the strategic planning, development and implementation of publicity and influencer go-to-market strategies and initiatives; that support overarching business goals to increase brand awareness, readership and sales of the Harlequin business in North America. You’ll collaborate with counterparts across the business to find new and innovative ways to weave our brand narrative into earned media opportunities. You’ll oversee and grow our influencer program to build an engaged community that strengthens Harlequin’s brand presence.You have a strong background in media relations with a proven track record of securing earned coverage across traditional and digital outlets. You’re able to take key insights and build them into impactful pitches. You are an excellent communicator with the ability to forge and foster relationships with media, influencers, partners and stakeholders. You possess a strategic and creative mindset that allows you todevelop and implement strategies that respond to and capitalize on the latest trends, cultural moments and social conversations to cultivate new readership and solidify brand loyalty. You are great at staying organized and meeting deadlines with exceptional project management skills. You have experience leading and managing a team, as well as working cross-functionally to achieve shared project goals. You analyze, optimize and evaluate initiatives, tracking against KPIs and identify and share key learnings and best practices with broader teams to drive efficiency for future initiatives.This role involves:

  • Leading the development and implementation of a comprehensive publicity and influencer strategy that drives awareness and affinity for the Harlequin brand
  • Cultivates and nurture strong relationships with media, partners and influencers
  • Finds new and innovative ways position Harlequin as an industry leader in topical and trending conversations.
  • Oversees and scale Harlequin’s influencer and brand ambassador program
  • Identifies emerging trends in publishing, entertainment, and social media and implement new go-to-market strategies capitalize on trending, cultural and seasonal moments.
  • Oversees the strategy and execution for brand sponsorships and events
  • Evaluates publicity and influencer initiatives and provide analysis and key learnings to optimize for efficiency

Qualifications

  • 7+ years of related experience working in publicity/communications and/or influencer marketing.
  • Post-secondary degree in one of the following is required: Communications, Public Relations, Digital Marketing, Marketing (or related field)
  • Strong understanding of building and supporting a brand narrative through PR strategies to enhance brand awareness and equity.
  • Knowledge/experience in book blogging/influencer/content creation spaces an asset.
  • Proven US and CA media relationships; the ability to forge and foster relationships with media outlets, influencers, partners and stakeholders.
  • Strong people management skills and experience with the ability to coach and grow talent.
  • Effective verbal and written communication skills and the ability to work successfully both independently and within a team dynamic.
  • Creative thinker with a drive for results.
  • An analytical problem-solver, with the ability to effectively manage multiple projects at once.
  • Ability to be on top of emerging trends and social conversations, with an understanding of how to effectively integrate brand narratives within.
  • Experience working collaboratively with cross-functional teams
  • Proficiency with Office 365

About HarperCollins Canada and HarlequinHarlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globeHarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance.We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process.We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.

Harlequin Enterprises ULC is seeking a Senior Manager, Brand Publicity & Influencer for their Harlequin Brand Publishing department in Toronto. The role involves leading publicity and influencer strategies to increase brand awareness and sales. The ideal candidate should have 7+ years of experience in publicity/communications and/or influencer marketing, a strong understanding of brand narratives, and the ability to cultivate relationships with media, partners, and influencers. The position also requires experience in managing teams and cross-functional projects. Harlequin is committed to diversity and equal employment opportunities.